Merge pull request #1 from RockefellerArchiveCenter/toc-fix

turned h3 headings to h2

index.md

@@ -5,12 +5,10 @@ title:  "Social Media Policy"
 
 Welcome to the "Social Media Policy", created by the RAC Social Media Team.
 
-## Social Media Policy
-
-### Policy Statement:
+## Policy Statement:
 The Rockefeller Archive Center (RAC) will host and participate in social media platforms and online communities in order to share historical information and resources and to more broadly engage with the general public and the archival, philanthropic, and researcher communities.
 
-### Application:
+## Application:
 This policy applies to all RAC employees.
 
 It will assist all RAC staff when they use social media in the following capacities:
@@ -20,7 +18,7 @@ It will assist all RAC staff when they use social media in the following capacit
 
 This policy does not apply to RAC staff in their personal use of social media platforms where the staff member makes no reference to the RAC.
 
-### Social Media Tools:
+## Social Media Tools:
 Social media platforms allow users to share and upload media content such as photographs, videos, and comments to the Internet quickly and easily.
 
 Social networks are one of the fastest growing areas in modern communications technology and are an effective way to encourage two-way communication with the RAC’s stakeholders.
@@ -35,14 +33,14 @@ Examples of such platforms and networks include:
 - Encyclopedias, such as Wikipedia
 - Other online communities
 
-### RAC Social Media Team:
+## RAC Social Media Team:
 The RAC will maintain a Social Media team composed of employees throughout the organization. The Social Media Team will, at a minimum, include employees occupying the following positions within the RAC:
 - Director of Archives, who will serve as primary social media team lead
 - Assistant Director, Head of Reference, who will serve as back-up social media team lead
 
 Additional employees, regardless of position and experience, are encouraged to participate on the Social Media Team on a voluntary basis. Ideally, the team will include someone from each RAC function area, including Research and Education. All team members should expect to contribute content to the RAC’s social media platforms.
 
-### Purpose of Social Media:
+## Purpose of Social Media:
 When posting content to social media and networking sites and platforms, it is helpful to remember the reasons for doing so. When using RAC branded or owned social media, the aims should be to:
 - Promote the RAC mission
 - Reach a wider, more diverse audience
@@ -53,7 +51,7 @@ When posting content to social media and networking sites and platforms, it is h
 - Share information about events or initiatives in which RAC staff participated
 - Contribute knowledge to the broader archival, historical, and philanthropic communities
 
-### Posts, Likes, and Shares:
+## Posts, Likes, and Shares:
 No postings on RAC social media should be initiated without approval as to tone and content from **_one_** of the following:
 - primary social media team lead (Director of Archives), or
 - back-up social media team lead (Assistant Director, Head of Reference), or
@@ -66,7 +64,7 @@ RAC social media accounts can follow the social media accounts of RAC’s donor/
 
 RAC social media accounts may like and share postings made by organizations and individuals, including RAC staff, that comment on or mention the RAC’s activities and facilities, experiences at the RAC, and the work of RAC staff when such posts related to the staff member’s work for or at the RAC.
 
-### Roles and Responsibilities:
+## Roles and Responsibilities:
 There are two capacities in which RAC staff can use social media platforms and communities in support of the RAC’s social media objectives: (1) using official RAC social media accounts or platforms as part of the RAC Social Media Team, and (2) using personal accounts to refer to the RAC or posting on personal or other non-RAC platforms about events or initiatives in which the staff person is representing the RAC in an official capacity, such as serving on professional committees and attending professional conferences.
 
 When using official RAC social media accounts, staff should:
@@ -85,16 +83,16 @@ When using personal accounts to refer to the RAC or posting on personal or other
 - Refrain from criticizing current or former RAC staff.
 - Uphold the Code of Conduct, Equal Employment Opportunity and Anti-Harassment policy, Conflict of Interest policy, and Employment Practices policies as stated in the RAC Employee Handbook.
 
-### Social Media Tips:
+## Social Media Tips:
 The best way to be interesting, stay out of trouble, and have fun with social media is to write about something that you know.
 - There is a good chance of being embarrassed by a real expert, or of being boring, if you write about topics of which you have limited knowledge.
 - Be concise.
 - Use a spell-checker.
 - The speed with which posts can be made is a blessing and a curse. The time to edit and reflect must be self-imposed. If in doubt about a post, of if something doesn’t feel right, either let it sit and look at it again later, or ask someone else to look at it.
 - And always, always, follow the approval process before posting to RAC social media.
 
-### Let’s Not Forget Our Day Jobs:
+## Let’s Not Forget Our Day Jobs:
 A robust social media presence is an important aspect of the RAC’s public engagement. But social media, both professional and personal, can be a distraction. Make sure that time spent online, especially on social media, does not interfere with our jobs or our commitments to our stakeholders.
 
-### Annual Review:
+## Annual Review:
 This RAC Social Media Policy will be reviewed by the RAC Social Media Team at least once a year to ensure that it remains functional with regard to procedure and relevant to changing social media trends and usage.