diff --git a/packages/store/src/cli/utilities/store-lookup/organization.test.ts b/packages/store/src/cli/utilities/store-lookup/organization.test.ts
index 717e9c1a0fd..caa5e981314 100644
--- a/packages/store/src/cli/utilities/store-lookup/organization.test.ts
+++ b/packages/store/src/cli/utilities/store-lookup/organization.test.ts
@@ -3,6 +3,7 @@ import {fetchDestinationsContext} from './destinations.js'
 import {selectOrg} from '@shopify/organizations'
 import {AbortError} from '@shopify/cli-kit/node/error'
 import {terminalSupportsPrompting} from '@shopify/cli-kit/node/system'
+import {mockAndCaptureOutput} from '@shopify/cli-kit/node/testing/output'
 import {describe, expect, test, vi, beforeEach} from 'vitest'
 
 vi.mock('./destinations.js')
@@ -45,6 +46,7 @@ describe('resolveOrganizationForStore', () => {
     vi.mocked(selectOrg).mockResolvedValue(selectedOrg)
     vi.mocked(fetchDestinationsContext).mockResolvedValue({owningOrg: {id: '67890', name: 'Inferred Org'}})
     vi.mocked(terminalSupportsPrompting).mockReturnValue(true)
+    mockAndCaptureOutput().clear()
   })
 
   test('selects the organization by ID when an organization ID is provided', async () => {
@@ -72,6 +74,32 @@ describe('resolveOrganizationForStore', () => {
     expect(organization).toEqual(selectedOrg)
   })
 
+  test('explains why the organization prompt is appearing, naming the store the developer provided', async () => {
+    vi.mocked(fetchDestinationsContext).mockResolvedValue({owningOrg: undefined})
+    const output = mockAndCaptureOutput()
+
+    await resolveOrganizationForStore(STORE)
+
+    expect(output.info()).toMatchInlineSnapshot(`
+      "╭─ info ───────────────────────────────────────────────────────────────────────╮
+      │                                                                              │
+      │  Could not determine which organization owns shop.myshopify.com.             │
+      │                                                                              │
+      │  Select one below, or specify it with \`--organization-id\`.                   │
+      │                                                                              │
+      ╰──────────────────────────────────────────────────────────────────────────────╯
+      "
+    `)
+  })
+
+  test('stays quiet when the owning organization is inferred', async () => {
+    const output = mockAndCaptureOutput()
+
+    await resolveOrganizationForStore(STORE)
+
+    expect(output.info()).toBe('')
+  })
+
   test('does not prompt non-interactively when ownership can be inferred', async () => {
     vi.mocked(terminalSupportsPrompting).mockReturnValue(false)
 
diff --git a/packages/store/src/cli/utilities/store-lookup/organization.ts b/packages/store/src/cli/utilities/store-lookup/organization.ts
index 362376d178e..752e7c1fcd1 100644
--- a/packages/store/src/cli/utilities/store-lookup/organization.ts
+++ b/packages/store/src/cli/utilities/store-lookup/organization.ts
@@ -3,6 +3,7 @@ import {selectOrg, type Organization} from '@shopify/organizations'
 import {AbortError} from '@shopify/cli-kit/node/error'
 import {outputDebug} from '@shopify/cli-kit/node/output'
 import {terminalSupportsPrompting} from '@shopify/cli-kit/node/system'
+import {renderInfo} from '@shopify/cli-kit/node/ui'
 
 interface FindStoreOwningOrganizationOptions {
   store: string
@@ -55,5 +56,12 @@ export async function resolveOrganizationForStore(store: string, organizationId?
     )
   }
 
+  // The developer only gave a store domain, so explain why they're suddenly being asked to
+  // pick an organization. Echoing the domain back also makes a typo in it easy to spot.
+  renderInfo({
+    headline: `Could not determine which organization owns ${store}.`,
+    body: ['Select one below, or specify it with', {command: '--organization-id'}, {char: '.'}],
+  })
+
   return selectOrg()
 }