diff --git a/.changeset/spotty-frogs-exercise.md b/.changeset/spotty-frogs-exercise.md
new file mode 100644
index 00000000000..ac98342ba1d
--- /dev/null
+++ b/.changeset/spotty-frogs-exercise.md
@@ -0,0 +1,5 @@
+---
+'polaris.shopify.com': minor
+---
+
+Added New badge pattern guidance for the primary nav
diff --git a/polaris.shopify.com/content/components/navigation.md b/polaris.shopify.com/content/components/navigation.md
index d5c9e12edc0..1cfed94b13e 100644
--- a/polaris.shopify.com/content/components/navigation.md
+++ b/polaris.shopify.com/content/components/navigation.md
@@ -62,6 +62,7 @@ The navigation component should:
 - Use a major icon for item actions.
 - Use a minor icon for secondary actions.
 - Use the provided navigation section component to group navigation items.
+- Not use the [New badge](/patterns/new-badge) in navigation items.
 
 ---
 
diff --git a/polaris.shopify.com/content/patterns/new-badge.md b/polaris.shopify.com/content/patterns/new-badge.md
index 661a1c83044..903904a2bfe 100644
--- a/polaris.shopify.com/content/patterns/new-badge.md
+++ b/polaris.shopify.com/content/patterns/new-badge.md
@@ -24,8 +24,16 @@ The New badge should be used on features that have all of these 3 characteristic
 - It’s creating new value for merchants (not just an improved way of doing something they are already doing)
 - It’s worth distracting our merchants from their current workflow to inform them about a whole new part of Shopify
 
+Example:
+- To signify an entirely new page in the Settings nav
+
+Note: Using the New badge in the Settings nav to draw attention to a new feature must be reviewed and approved by UX management on a case by case basis.
+
 Consider how the admin would look if it was cluttered with New badges or features of varying importance—overusing the badge creates unnecessary distraction and lessens its impact.
 
+### When not to use the New badge
+- Should never be used in the primary [navigation](/components/navigation) menu of the Shopify admin
+
 ## How long to use the New badge
 
 New badges should have a short lifespan. The badge should disappear: