diff --git a/src/Update/AnimatedGifWindow.cs b/src/Update/AnimatedGifWindow.cs
index b133cca89..9c32d5b32 100644
--- a/src/Update/AnimatedGifWindow.cs
+++ b/src/Update/AnimatedGifWindow.cs
@@ -21,8 +21,9 @@ public AnimatedGifWindow()
             var img = new Image();
             var src = default(BitmapImage);
 
+            var executionLocation = Path.GetDirectoryName(Assembly.GetExecutingAssembly().Location);
             var source = Path.Combine(
-                Path.GetDirectoryName(Assembly.GetExecutingAssembly().Location),
+                executionLocation,
                 "background.gif");
 
             if (File.Exists(source)) {
@@ -36,6 +37,11 @@ public AnimatedGifWindow()
                 this.Width = src.Width;
                 this.Height = src.Height;
             }
+
+            var setupIcon = Path.Combine(executionLocation, "setupIcon.ico");
+            if (File.Exists(setupIcon)) {
+                Icon = BitmapFrame.Create(new Uri(setupIcon, UriKind.Relative));
+            }
                         
             this.AllowsTransparency = true;
             this.WindowStyle = WindowStyle.None;
diff --git a/src/Update/Program.cs b/src/Update/Program.cs
index 24c564075..f87ab691b 100644
--- a/src/Update/Program.cs
+++ b/src/Update/Program.cs
@@ -443,7 +443,7 @@ public void Releasify(string package, string targetDir = null, string packagesDi
             var newestFullRelease = releaseEntries.MaxBy(x => x.Version).Where(x => !x.IsDelta).First();
 
             File.Copy(bootstrapperExe, targetSetupExe, true);
-            var zipPath = createSetupEmbeddedZip(Path.Combine(di.FullName, newestFullRelease.Filename), di.FullName, backgroundGif, signingOpts).Result;
+            var zipPath = createSetupEmbeddedZip(Path.Combine(di.FullName, newestFullRelease.Filename), di.FullName, backgroundGif, signingOpts, setupIcon).Result;
 
             var writeZipToSetup = Utility.FindHelperExecutable("WriteZipToSetup.exe");
 
@@ -581,7 +581,7 @@ void waitForParentToExit()
             }
         }
 
-        async Task<string> createSetupEmbeddedZip(string fullPackage, string releasesDir, string backgroundGif, string signingOpts)
+        async Task<string> createSetupEmbeddedZip(string fullPackage, string releasesDir, string backgroundGif, string signingOpts, string setupIcon)
         {
             string tempPath;
 
@@ -598,6 +598,12 @@ async Task<string> createSetupEmbeddedZip(string fullPackage, string releasesDir
                     }, "Failed to write animated GIF to temp dir: " + tempPath);
                 }
 
+                if (!String.IsNullOrWhiteSpace(setupIcon)) {
+                    this.ErrorIfThrows(() => {
+                        File.Copy(setupIcon, Path.Combine(tempPath, "setupIcon.ico"));
+                    }, "Failed to write icon to temp dir: " + tempPath);
+                }
+
                 var releases = new[] { ReleaseEntry.GenerateFromFile(fullPackage) };
                 ReleaseEntry.WriteReleaseFile(releases, Path.Combine(tempPath, "RELEASES"));