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@@ -186,9 +186,8 @@ Products
We focus on carrying a limited number of the highest, in-demand products that are limited in availability due to both demand, we track certain item stock statuses regularly, supply, sometimes distributors refer to these products as "allocated" items for buyers at big-box stores and small businesses, and commodity, consumables that incur additional shipping & hazmat fees, i.e. reloading components; gunpowder and primers.
-Another core focus is to acknowledge the value delivered by the broader online marketplace and cooperate, not necessarily "compete" in
-an orthodox neoclassical economic sense
-, with other sellers that have minimial overhead costs by avoiding expensive commercial real estate leases and building costs, underutilized, often marginalized, employees, and strictly following minimal advertising pricing (MAP) policies whenever applicable.
+Another core focus is to acknowledge the value delivered by the broader eCommerce marketplace, and focus on delivered as much value as possible by minimizing overhead costs by avoiding commercial real estate leases and building costs, while strictly following minimal advertising pricing (MAP) policies whenever applicable.
+It seems important to serve customers in a way that is different from the two corporations that capture the majority of the local market share, specifically a public company, Sportsman's Warehouse, majority owned by a private equity firm and a limited liability corporation, Cabela's/Bass Pro, majority owned by a billionaire, both of which are operated by employees with limited agency and interest in the organization, and allow far too much value extraction by the owners/shareholders.