diff --git a/src/Sylius/Bundle/CoreBundle/Announcer/CatalogPromotionAnnouncer.php b/src/Sylius/Bundle/CoreBundle/Announcer/CatalogPromotionAnnouncer.php
index b13c91de3ab..25b11716003 100644
--- a/src/Sylius/Bundle/CoreBundle/Announcer/CatalogPromotionAnnouncer.php
+++ b/src/Sylius/Bundle/CoreBundle/Announcer/CatalogPromotionAnnouncer.php
@@ -42,6 +42,10 @@ public function dispatchCatalogPromotionCreatedEvent(CatalogPromotionInterface $
 
     public function dispatchCatalogPromotionUpdatedEvent(CatalogPromotionInterface $catalogPromotion): void
     {
+        if ($catalogPromotion->getStartDate() > $this->dateTimeProvider->now()) {
+            $this->eventBus->dispatch(new CatalogPromotionUpdated($catalogPromotion->getCode()), []);
+        }
+
         $this->eventBus->dispatch(
             new CatalogPromotionUpdated($catalogPromotion->getCode()),
             $this->calculateStartDateStamp($catalogPromotion)
diff --git a/src/Sylius/Bundle/CoreBundle/spec/Announcer/CatalogPromotionAnnouncerSpec.php b/src/Sylius/Bundle/CoreBundle/spec/Announcer/CatalogPromotionAnnouncerSpec.php
index dd2942a4a04..d4076178f33 100644
--- a/src/Sylius/Bundle/CoreBundle/spec/Announcer/CatalogPromotionAnnouncerSpec.php
+++ b/src/Sylius/Bundle/CoreBundle/spec/Announcer/CatalogPromotionAnnouncerSpec.php
@@ -127,4 +127,35 @@ function it_dispatches_catalog_promotion_updated_and_catalog_promotion_ended_eve
 
         $this->dispatchCatalogPromotionUpdatedEvent($catalogPromotion);
     }
+
+    function it_dispatches_catalog_promotion_updated_twice_if_catalog_promotion_is_updated_with_delayed_start(
+        MessageBusInterface $eventBus,
+        DelayStampCalculatorInterface $delayStampCalculator,
+        DateTimeProviderInterface $dateTimeProvider,
+        CatalogPromotionInterface $catalogPromotion
+    ): void {
+        $startDateTime = new \DateTime('2021-10-10');
+        $endDateTime = new \DateTime('2021-10-11');
+
+        $dateTimeProvider->now()->willReturn(new \DateTime('2021-10-09'));
+
+        $catalogPromotion->getCode()->willReturn('SALE');
+        $catalogPromotion->getStartDate()->willReturn($startDateTime);
+        $catalogPromotion->getEndDate()->willReturn($endDateTime);
+
+        $startDelayStamp = new DelayStamp(200000);
+        $endDelayStamp = new DelayStamp(300000);
+
+        $delayStampCalculator->calculate(Argument::any(), $startDateTime)->willReturn($startDelayStamp);
+        $delayStampCalculator->calculate(Argument::any(), $endDateTime)->willReturn($endDelayStamp);
+
+        $messageUpdate = new CatalogPromotionUpdated('SALE');
+        $messageEnd = new CatalogPromotionEnded('SALE');
+
+        $eventBus->dispatch($messageUpdate, [])->willReturn(new Envelope($messageUpdate))->shouldBeCalled();
+        $eventBus->dispatch($messageUpdate, [$startDelayStamp])->willReturn(new Envelope($messageUpdate))->shouldBeCalled();
+        $eventBus->dispatch($messageEnd, [$endDelayStamp])->willReturn(new Envelope($messageEnd))->shouldBeCalled();
+
+        $this->dispatchCatalogPromotionUpdatedEvent($catalogPromotion);
+    }
 }