diff --git a/config/feedback.php b/config/feedback.php
index ca5d8ed..ea4703c 100644
--- a/config/feedback.php
+++ b/config/feedback.php
@@ -2,4 +2,13 @@
 
 return [
 
+    /**
+     * Model class references
+     */
+    'model_class' => [
+        'participant' => \App\Models\Participant::class,
+
+        'location' => \App\Models\Location::class,
+    ]
+
 ];
diff --git a/database/factories/FeedbackFactory.php b/database/factories/FeedbackFactory.php
new file mode 100644
index 0000000..a2669ce
--- /dev/null
+++ b/database/factories/FeedbackFactory.php
@@ -0,0 +1,125 @@
+<?php
+
+namespace Database\Factories;
+
+use Illuminate\Support\Str;
+use Illuminate\Database\Eloquent\Factories\Factory;
+use Tipoff\Feedback\Models\Feedback;
+
+class FeedbackFactory extends Factory
+{
+    /**
+     * The name of the factory's corresponding model.
+     *
+     * @var string
+     */
+    protected $model = Feedback::class;
+
+    /**
+     * Define the model's default state.
+     *
+     * @return array
+     */
+    public function definition()
+    {
+        $actiondate = $this->faker->dateTimeBetween('-1 months', 'now');
+        if ($this->faker->boolean) {
+            $messagetext = $this->faker->sentences(5, true);
+            $submitted = $actiondate;
+        } else {
+            $messagetext = null;
+            $submitted = null;
+        }
+
+        if ($this->faker->boolean) {
+            // Opened Email
+            $opened_at = $actiondate;
+            $clicked_negative_at = null;
+            $clicked_semi_negative_at = null;
+            $clicked_positive_at = null;
+            $clicked_semi_positive_at = null;
+            $clicked_review_at = null;
+            $redirected_at = null;
+            $message = null;
+            if ($this->faker->boolean) {
+                // Positive
+                if ($this->faker->boolean) {
+                    // Positive
+                    $opened_at = $actiondate;
+                    $clicked_negative_at = null;
+                    $clicked_semi_negative_at = null;
+                    $clicked_positive_at = $actiondate;
+                    $clicked_semi_positive_at = null;
+                    $clicked_review_at = $actiondate;
+                    $redirected_at = $actiondate;
+                    $message = null;
+                    $submitted_at = null;
+                } else {
+                    // Semi Positive
+                    $opened_at = $actiondate;
+                    $clicked_negative_at = null;
+                    $clicked_semi_negative_at = null;
+                    $clicked_positive_at = null;
+                    $clicked_semi_positive_at = $actiondate;
+                    $clicked_review_at = null;
+                    $redirected_at = null;
+                    $message = $messagetext;
+                    $submitted_at = $submitted;
+                }
+            } else {
+                // Negative
+                if ($this->faker->boolean) {
+                    // Negative
+                    $opened_at = $actiondate;
+                    $clicked_negative_at = $actiondate;
+                    $clicked_semi_negative_at = null;
+                    $clicked_positive_at = null;
+                    $clicked_semi_positive_at = null;
+                    $clicked_review_at = null;
+                    $redirected_at = null;
+                    $message = $messagetext;
+                    $submitted_at = $submitted;
+                } else {
+                    // Semi Negative
+                    $opened_at = $actiondate;
+                    $clicked_negative_at = null;
+                    $clicked_semi_negative_at = $actiondate;
+                    $clicked_positive_at = null;
+                    $clicked_semi_positive_at = null;
+                    $clicked_review_at = null;
+                    $redirected_at = null;
+                    $message = $messagetext;
+                    $submitted_at = $submitted;
+                }
+            }
+        } else {
+            // Not responded
+            $opened_at = null;
+            $clicked_negative_at = null;
+            $clicked_semi_negative_at = null;
+            $clicked_positive_at = null;
+            $clicked_semi_positive_at = null;
+            $clicked_review_at = null;
+            $redirected_at = null;
+            $message = null;
+            $submitted_at = null;
+        }
+
+        return [
+            'participant_id'            => randomOrCreate(config('feedback.model_class.participant'), 'participant_id'),
+            'location_id'               => randomOrCreate(config('feedback.model_class.location'), 'location_id'),
+            'date'                      => $this->faker->date(), // Should be a day less than emailed_at
+            'emailed_at'                => $this->faker->dateTimeBetween('-3 months', '-1 months'),
+            'email_identifier'          => Str::random(100),
+            'opened_at'                 => $opened_at,
+            'clicked_negative_at'       => $clicked_negative_at,
+            'clicked_semi_negative_at'  => $clicked_semi_negative_at,
+            'clicked_semi_positive_at'  => $clicked_semi_positive_at,
+            'clicked_positive_at'       => $clicked_positive_at,
+            'clicked_review_at'         => $clicked_review_at,
+            'redirected_at'             => $redirected_at,
+            'message'                   => $message,
+            'submitted_at'              => $submitted_at,
+        ];
+    }
+}
diff --git a/database/migrations/2020_05_11_130000_create_feedbacks_table.php.stub b/database/migrations/2020_05_11_130000_create_feedbacks_table.php.stub
new file mode 100644
index 0000000..d56151a
--- /dev/null
+++ b/database/migrations/2020_05_11_130000_create_feedbacks_table.php.stub
@@ -0,0 +1,43 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+class CreateFeedbacksTable extends Migration
+{
+    public function up()
+    {
+        Schema::create('feedbacks', function (Blueprint $table) {
+            $participantModel = config('feedback.model_class.participant');
+            $participantTable = (new $participantModel)->getTable();
+
+            $locationModel = config('feedback.model_class.location');
+            $locationTable = (new $locationModel)->getTable();
+
+            $table->id();
+            $table->string('token')->index()->unique(); // unique hash for the feedback so can use in links instead of the id
+            $table->foreignId('participant_id')->index()->references('id')->on($participantTable);
+            $table->foreignId('location_id')->index()->references('id')->on($locationTable);
+            $table->date('date')->index(); // date the escape room game was played
+            $table->dateTime('emailed_at')->nullable();
+            $table->string('email_identifier')->nullable()->unique(); // "MessageID" from Postmark or email service needed to track opens since multiple feedbacks could exist and can't track opens to the participant
+            $table->dateTime('opened_at')->nullable();
+            $table->dateTime('clicked_negative_at')->nullable();
+            $table->dateTime('clicked_semi_negative_at')->nullable();
+            $table->dateTime('clicked_semi_positive_at')->nullable();
+            $table->dateTime('clicked_positive_at')->nullable();
+            $table->dateTime('clicked_review_at')->nullable();
+            $table->dateTime('redirected_at')->nullable();
+            $table->text('message')->nullable();
+            $table->dateTime('submitted_at')->nullable(); // message submitted datetime
+            $table->softDeletes(); // Soft delete if email bounces. Also need to soft delete the Participant & update the waiver signature.
+            $table->timestamps();
+        });
+    }
+
+    public function down()
+    {
+        Schema::dropIfExists('feedbacks');
+    }
+}
diff --git a/src/FeedbackServiceProvider.php b/src/FeedbackServiceProvider.php
index 6812cda..21c5b3a 100644
--- a/src/FeedbackServiceProvider.php
+++ b/src/FeedbackServiceProvider.php
@@ -19,7 +19,22 @@ public function configurePackage(Package $package): void
             ->name('feedback')
             ->hasConfigFile()
             ->hasViews()
-            ->hasMigration('create_feedback_table')
+            ->hasMigration('2020_05_11_130000_create_feedbacks_table')
             ->hasCommand(FeedbackCommand::class);
     }
+
+    /**
+     * Using packageBooted lifecycle hooks to override the migration file name.
+     * We want to keep the old filename for now.
+     */
+    public function packageBooted()
+    {
+        foreach ($this->package->migrationFileNames as $migrationFileName) {
+            if (! $this->migrationFileExists($migrationFileName)) {
+                $this->publishes([
+                    $this->package->basePath("/../database/migrations/{$migrationFileName}.php.stub") => database_path('migrations/' . Str::finish($migrationFileName, '.php')),
+                ], "{$this->package->name}-migrations");
+            }
+        }
+    }
 }
diff --git a/src/Models/Feedback.php b/src/Models/Feedback.php
new file mode 100644
index 0000000..19a9e9d
--- /dev/null
+++ b/src/Models/Feedback.php
@@ -0,0 +1,54 @@
+<?php
+
+namespace Tipoff\Feedback\Models;
+
+use Illuminate\Database\Eloquent\Factories\HasFactory;
+use Illuminate\Database\Eloquent\SoftDeletes;
+use Tipoff\Support\Models\BaseModel;
+
+class Feedback extends BaseModel
+{
+    use HasFactory;
+    use SoftDeletes;
+
+    protected $guarded = ['id'];
+
+    protected $casts = [
+        'emailed_at' => 'datetime',
+        'opened_at' => 'datetime',
+        'clicked_negative_at' => 'datetime',
+        'clicked_semi_negative_at' => 'datetime',
+        'clicked_semi_positive_at' => 'datetime',
+        'clicked_positive_at' => 'datetime',
+        'redirected_at' => 'datetime',
+        'clicked_review_at' => 'datetime',
+        'submitted_at' => 'datetime',
+        'date' => 'date',
+    ];
+
+    protected static function boot()
+    {
+        parent::boot();
+
+        static::creating(function ($feedback) {
+            if (empty($feedback->token)) {
+                $feedback->token = $feedback->location_id . 'L' . mt_rand(1000, 9999) . 'TGER' . mt_rand(1, 999999);
+            }
+        });
+    }
+
+    public function getRouteKeyName()
+    {
+        return 'token';
+    }
+
+    public function participant()
+    {
+        return $this->belongsTo(config('feedback.model_class.participant'), 'participant_id');
+    }
+
+    public function location()
+    {
+        return $this->belongsTo(config('feedback.model_class.location'), 'location_id');
+    }
+}