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|+# Tapad Android Tracking API|
|+This API allows for app installation tracking (and attribution) as well as tracking other, arbitrary events which then can be analyzed and visualized in the Tapad reporting dashboards.|
|+## Install tracking|
|+Place the following line of code in you startup activity onCreate():|
|+When the application is launched for the first time, a unique ID will be generated which will be used for all future tracking calls, and an installation event will be sent to the Tapad server to allow for impression attribution.|
|+## Custom event tracking|
|+To track other events, such as a sign-up or an in-app purchase, place the following line of code after the event has happened:|
|+These events will then be available for bid optimization in the DSP self service UI allowing you to set a target price for each event.|