diff --git a/src/vws/exceptions.py b/src/vws/exceptions.py
index f8af7ca05..dfe953d78 100644
--- a/src/vws/exceptions.py
+++ b/src/vws/exceptions.py
@@ -1,6 +1,8 @@
 """
 Custom exceptions for Vuforia errors.
 """
+
+import json
 from urllib.parse import urlparse
 
 import requests
@@ -285,6 +287,15 @@ def response(self) -> Response:
         """
         return self._response
 
+    @property
+    def target_name(self) -> str:
+        """
+        The target name which already exists.
+        """
+        response_body = self.response.request.body or b''
+        request_json = json.loads(response_body)
+        return str(request_json['name'])
+
 
 class ImageTooLarge(Exception):
     """
diff --git a/tests/test_exceptions.py b/tests/test_exceptions.py
index c628b5dc4..7316bd553 100644
--- a/tests/test_exceptions.py
+++ b/tests/test_exceptions.py
@@ -149,6 +149,7 @@ def test_target_name_exist(
         )
 
     assert exc.value.response.status_code == codes.FORBIDDEN
+    assert exc.value.target_name == 'x'
 
 
 def test_project_inactive(