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+# Who is Don?
+
+Don is the friendly Robot at What Cheer.
+
+For [Big Omaha 2012](http://www.bigomaha.com/) we built Small Talk, a chat application that only conference attendees could use. To add some fun we built Don, a robot you could chat with.
+
+This is the guts of Don, on display for all to see.
+
+# How do I boot him up?
+
+ $ python app.py
+
+or
+
+ $ foreman start
+
+# How do I put him on Heroku?
+
+ $ heroku apps:create --stack=cedar
+ $ heroku ps:scale web=1
+ $ heroku addons:add redistogo:nano
+ $ git push heroku master
+
+# How do I make him smarter?
+
+Edit (or add) brain files. These are regular expression sets.
+
+In the future we hope to make this language a bit simpler and easier to understand for non-programmers.
+
+# Why?
+
+Why not?
+
+# Who?
+
+We are [What Cheer](http://whatcheer.com/), we make fancy websites. And robots.
+

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