diff --git a/packages/e2e-tests/plugins/dataviews.php b/packages/e2e-tests/plugins/dataviews.php
deleted file mode 100644
index 60a611fcae8f1..0000000000000
--- a/packages/e2e-tests/plugins/dataviews.php
+++ /dev/null
@@ -1,25 +0,0 @@
-<?php
-/**
- * Plugin Name: Gutenberg Test DataViews
- * Plugin URI: https://github.com/WordPress/gutenberg
- * Author: Gutenberg Team
- *
- * @package gutenberg-test-dataviews
- */
-
-/**
- * Disables the DataViews experiment on plugin deactivation.
- */
-function disable_dataviews_experiment() {
-	update_option( 'gutenberg-experiments', array() );
-}
-
-/**
- * Enables the DataViews experiment.
- */
-function enable_dataviews_experiment() {
-	update_option( 'gutenberg-experiments', array( 'gutenberg-dataviews' => true ) );
-	register_deactivation_hook( __FILE__, 'disable_dataviews_experiment' );
-}
-
-add_action( 'init', 'enable_dataviews_experiment' );
diff --git a/test/e2e/specs/site-editor/new-templates-list.spec.js b/test/e2e/specs/site-editor/new-templates-list.spec.js
index df7f88b600442..5498c038192ba 100644
--- a/test/e2e/specs/site-editor/new-templates-list.spec.js
+++ b/test/e2e/specs/site-editor/new-templates-list.spec.js
@@ -7,7 +7,7 @@ test.describe( 'Templates', () => {
 	test.beforeAll( async ( { requestUtils } ) => {
 		await Promise.all( [
 			requestUtils.activateTheme( 'emptytheme' ),
-			requestUtils.activatePlugin( 'gutenberg-test-dataviews' ),
+			requestUtils.setGutenbergExperiments( [ 'gutenberg-dataviews' ] ),
 		] );
 	} );
 	test.afterAll( async ( { requestUtils } ) => {
@@ -15,6 +15,7 @@ test.describe( 'Templates', () => {
 			requestUtils.activateTheme( 'twentytwentyone' ),
 			requestUtils.deactivatePlugin( 'gutenberg-test-dataviews' ),
 			requestUtils.deleteAllTemplates( 'wp_template' ),
+			requestUtils.setGutenbergExperiments( [] ),
 		] );
 	} );
 	test( 'Sorting', async ( { admin, page } ) => {