diff --git a/docs/designers-developers/developers/block-api/block-patterns.md b/docs/designers-developers/developers/block-api/block-patterns.md
index 9587628c6b29c..9d06a01cb1098 100644
--- a/docs/designers-developers/developers/block-api/block-patterns.md
+++ b/docs/designers-developers/developers/block-api/block-patterns.md
@@ -4,15 +4,19 @@ Patterns are predefined block layouts, ready to insert and tweak.
 
 **Note** Patterns are still under heavy development and the APIs are subject to change.
 
-#### register_block_pattern
+## Patterns Registration
+
+### register_block_pattern
 
 The editor comes with a list of built-in patterns. Theme and plugin authors can register addition custom patterns using the `register_block_pattern` function.
 
 The `register_block_pattern` function receives the name of the pattern as the first argument and an array describing properties of the pattern as the second argument.
 
-The properties of the style array must include `name` and `label`: 
- - `title`: A human-readable title for the pattern.
- - `content`: Raw HTML content for the pattern.
+The properties of the pattern include:
+ - `title` (required): A human-readable title for the pattern.
+ - `content` (required): Raw HTML content for the pattern.
+ - `categories`: A list of pattern categories used to group patterns. Patterns can be shown on multiple categories.
+ - `keywords`: Aliases or keywords that help users discover it while searching.
 
 ```php
 register_block_pattern(
@@ -24,7 +28,7 @@ register_block_pattern(
 );
 ```
 
-#### unregister_block_pattern
+### unregister_block_pattern
 
 `unregister_block_pattern` allows unregistering a pattern previously registered on the server using `register_block_pattern`.
 
@@ -35,3 +39,33 @@ The following code sample unregisters the style named 'my-plugin/my-awesome-patt
 ```php
 unregister_block_pattern( 'my-plugin/my-awesome-pattern' );
 ```
+
+## Pattern Categories
+
+Patterns can be grouped using categories. The block editor comes with bundled categories you can use on your custom patterns. You can also register your own pattern categories.
+
+### register_block_pattern_category
+
+The `register_block_pattern_category` function receives the name of the category as the first argument and an array describing properties of the category as the second argument.
+
+The properties of the pattern categories include:
+ - `label` (required): A human-readable label for the pattern category.
+
+```php
+register_block_pattern_category(
+	'hero',
+	array( 'label' => __( 'Hero', 'my-plugin' ) )
+);
+```
+
+### unregister_block_pattern_category
+
+`unregister_block_pattern_category` allows unregistering a pattern category.
+
+The function's argument is the name of the pattern category to unregister.
+
+The following code sample unregisters the category named 'hero':
+
+```php
+unregister_block_pattern_category( 'hero' );
+```
diff --git a/lib/class-wp-block-pattern-categories-registry.php b/lib/class-wp-block-pattern-categories-registry.php
new file mode 100644
index 0000000000000..157f00ae24f56
--- /dev/null
+++ b/lib/class-wp-block-pattern-categories-registry.php
@@ -0,0 +1,139 @@
+<?php
+/**
+ * Blocks API: WP_Block_Pattern_Categories_Registry class
+ *
+ * @package Gutenberg
+ */
+
+/**
+ * Class used for interacting with block pattern categories.
+ */
+final class WP_Block_Pattern_Categories_Registry {
+	/**
+	 * Registered block pattern categories array.
+	 *
+	 * @var array
+	 */
+	private $registered_categories = array();
+
+	/**
+	 * Container for the main instance of the class.
+	 *
+	 * @var WP_Block_Pattern_Categories_Registry|null
+	 */
+	private static $instance = null;
+
+	/**
+	 * Registers a pattern category.
+	 *
+	 * @param string $category_name       Pattern category name.
+	 * @param array  $category_properties Array containing the properties of the category: label.
+	 * @return boolean True if the pattern was registered with success and false otherwise.
+	 */
+	public function register( $category_name, $category_properties ) {
+		if ( ! isset( $category_name ) || ! is_string( $category_name ) ) {
+			$message = __( 'Block pattern category name must be a string.', 'gutenberg' );
+			_doing_it_wrong( __METHOD__, $message, '8.1.0' );
+			return false;
+		}
+
+		$this->registered_categories[ $category_name ] = array_merge(
+			array( 'name' => $category_name ),
+			$category_properties
+		);
+
+		return true;
+	}
+
+	/**
+	 * Unregisters a pattern category.
+	 *
+	 * @param string $category_name     Pattern name including namespace.
+	 * @return boolean True if the pattern was unregistered with success and false otherwise.
+	 */
+	public function unregister( $category_name ) {
+		if ( ! $this->is_registered( $category_name ) ) {
+			/* translators: 1: Block pattern name. */
+			$message = sprintf( __( 'Block pattern category "%1$s" not found.', 'gutenberg' ), $category_name );
+			_doing_it_wrong( __METHOD__, $message, '8.1.0' );
+			return false;
+		}
+
+		unset( $this->registered_categories[ $category_name ] );
+
+		return true;
+	}
+
+	/**
+	 * Retrieves an array containing the properties of a registered pattern category.
+	 *
+	 * @param string $category_name Pattern category name.
+	 * @return array Registered pattern properties.
+	 */
+	public function get_registered( $category_name ) {
+		if ( ! $this->is_registered( $category_name ) ) {
+			return null;
+		}
+
+		return $this->registered_categories[ $category_name ];
+	}
+
+	/**
+	 * Retrieves all registered pattern categories.
+	 *
+	 * @return array Array of arrays containing the registered pattern categories properties.
+	 */
+	public function get_all_registered() {
+		return array_values( $this->registered_categories );
+	}
+
+	/**
+	 * Checks if a pattern category is registered.
+	 *
+	 * @param string $category_name       Pattern category name.
+	 * @return bool True if the pattern category is registered, false otherwise.
+	 */
+	public function is_registered( $category_name ) {
+		return isset( $this->registered_categories[ $category_name ] );
+	}
+
+	/**
+	 * Utility method to retrieve the main instance of the class.
+	 *
+	 * The instance will be created if it does not exist yet.
+	 *
+	 * @since 5.3.0
+	 *
+	 * @return WP_Block_Pattern_Categories_Registry The main instance.
+	 */
+	public static function get_instance() {
+		if ( null === self::$instance ) {
+			self::$instance = new self();
+		}
+
+		return self::$instance;
+	}
+}
+
+/**
+ * Registers a new pattern category.
+ *
+ * @param string $category_name       Pattern category name.
+ * @param array  $category_properties Array containing the properties of the category.
+ *
+ * @return boolean True if the pattern category was registered with success and false otherwise.
+ */
+function register_block_pattern_category( $category_name, $category_properties ) {
+	return WP_Block_Pattern_Categories_Registry::get_instance()->register( $category_name, $category_properties );
+}
+
+/**
+ * Unregisters a pattern category.
+ *
+ * @param string $category_name       Pattern category name including namespace.
+ *
+ * @return boolean True if the pattern category was unregistered with success and false otherwise.
+ */
+function unregister_block_pattern_category( $category_name ) {
+	return WP_Block_Pattern_Categories_Registry::get_instance()->unregister( $category_name );
+}
diff --git a/lib/client-assets.php b/lib/client-assets.php
index 5427ee3abfdf3..e53a05a2f64ff 100644
--- a/lib/client-assets.php
+++ b/lib/client-assets.php
@@ -649,6 +649,15 @@ function gutenberg_extend_settings_block_patterns( $settings ) {
 		$settings['__experimentalBlockPatterns']
 	);
 
+	if ( empty( $settings['__experimentalBlockPatternCategories'] ) ) {
+		$settings['__experimentalBlockPatternCategories'] = array();
+	}
+
+	$settings['__experimentalBlockPatternCategories'] = array_merge(
+		WP_Block_Pattern_Categories_Registry::get_instance()->get_all_registered(),
+		$settings['__experimentalBlockPatternCategories']
+	);
+
 	return $settings;
 }
 add_filter( 'block_editor_settings', 'gutenberg_extend_settings_block_patterns', 0 );
@@ -695,3 +704,16 @@ function gutenberg_extend_settings_custom_units( $settings ) {
 	register_block_pattern( 'core/hero-right-column', gutenberg_load_block_pattern( 'hero-right-column' ) );
 	register_block_pattern( 'core/testimonials', gutenberg_load_block_pattern( 'testimonials' ) );
 }
+
+/*
+ * Register default pattern categories if not registered in Core already.
+ */
+if ( class_exists( 'WP_Block_Pattern_Categories_Registry' ) ) {
+	register_block_pattern_category( 'text', array( 'label' => __( 'Text', 'gutenberg' ) ) );
+	register_block_pattern_category( 'hero', array( 'label' => __( 'Hero', 'gutenberg' ) ) );
+	register_block_pattern_category( 'columns', array( 'label' => __( 'Columns', 'gutenberg' ) ) );
+	register_block_pattern_category( 'buttons', array( 'label' => __( 'Buttons', 'gutenberg' ) ) );
+	register_block_pattern_category( 'gallery', array( 'label' => __( 'Gallery', 'gutenberg' ) ) );
+	register_block_pattern_category( 'features', array( 'label' => __( 'Features', 'gutenberg' ) ) );
+	register_block_pattern_category( 'testimonials', array( 'label' => __( 'Testimonials', 'gutenberg' ) ) );
+}
diff --git a/lib/load.php b/lib/load.php
index e0dbcd56431a8..71f5c0191068b 100644
--- a/lib/load.php
+++ b/lib/load.php
@@ -63,6 +63,10 @@ function gutenberg_is_experiment_enabled( $name ) {
 	require dirname( __FILE__ ) . '/class-wp-block-patterns-registry.php';
 }
 
+if ( ! class_exists( 'WP_Block_Pattern_Categories_Registry' ) ) {
+	require dirname( __FILE__ ) . '/class-wp-block-pattern-categories-registry.php';
+}
+
 if ( ! class_exists( 'WP_Block' ) ) {
 	require dirname( __FILE__ ) . '/class-wp-block.php';
 }
diff --git a/lib/patterns/cover-abc.php b/lib/patterns/cover-abc.php
index b2a50cadcdd33..c8fc8fa6a7e1c 100644
--- a/lib/patterns/cover-abc.php
+++ b/lib/patterns/cover-abc.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'Cover', 'gutenberg' ),
-	'content' => "<!-- wp:cover {\"minHeight\":470,\"gradient\":\"pale-ocean\",\"align\":\"wide\"} -->\n<div class=\"wp-block-cover alignwide has-background-dim has-pale-ocean-gradient-background\" style=\"min-height:470px\"><div class=\"wp-block-cover__inner-container\"><!-- wp:paragraph {\"align\":\"center\",\"placeholder\":\"Write title…\",\"customTextColor\":\"#114050\",\"customFontSize\":220} -->\n<p style=\"color:#114050;font-size:220px\" class=\"has-text-color has-text-align-center\">" . _x( 'abc!', 'pattern', 'gutenberg' ) . "</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:cover -->",
+	'title'      => __( 'Cover', 'gutenberg' ),
+	'categories' => array( 'hero' ),
+	'content'    => "<!-- wp:cover {\"minHeight\":470,\"gradient\":\"pale-ocean\",\"align\":\"wide\"} -->\n<div class=\"wp-block-cover alignwide has-background-dim has-pale-ocean-gradient-background\" style=\"min-height:470px\"><div class=\"wp-block-cover__inner-container\"><!-- wp:paragraph {\"align\":\"center\",\"placeholder\":\"Write title…\",\"customTextColor\":\"#114050\",\"customFontSize\":220} -->\n<p style=\"color:#114050;font-size:220px\" class=\"has-text-color has-text-align-center\">" . _x( 'abc!', 'pattern', 'gutenberg' ) . "</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:cover -->",
 );
diff --git a/lib/patterns/hero-right-column.php b/lib/patterns/hero-right-column.php
index 19bf4e44fee4f..a392cbfce2398 100644
--- a/lib/patterns/hero-right-column.php
+++ b/lib/patterns/hero-right-column.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'Hero Right Column', 'gutenberg' ),
-	'content' => "<!-- wp:group {\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\"><!-- wp:group {\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\"><!-- wp:cover {\"gradient\":\"blush-light-purple\",\"align\":\"wide\"} -->\n<div class=\"wp-block-cover alignwide has-background-dim has-background-gradient has-blush-light-purple-gradient-background\"><div class=\"wp-block-cover__inner-container\"><!-- wp:paragraph {\"align\":\"center\",\"placeholder\":\"Write title…\",\"style\":{\"color\":{\"text\":\"#13394a\"},\"typography\":{\"fontSize\":60}}} -->\n<p class=\"has-text-align-center has-text-color\" style=\"font-size:60px;color:#13394a\"><strong>Easy &amp; Accessible</strong></p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:cover --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:spacer {\"height\":30} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>Extend it with over 54,000 plugins to help your website meet your needs. Hundreds of thousands of developers and site owners trust it worldwide. Add an online store, galleries, mailing lists, forums, analytics, and much more. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Hundreds of thousands of developers and site owners trust it worldwide. Add an online store, galleries, mailing lists, forums, analytics, and much more.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:spacer {\"height\":20} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"borderRadius\":50,\"style\":{\"color\":{\"text\":\"#ffffff\",\"background\":\"#13394a\"}},\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"border-radius:50px;background-color:#13394a;color:#ffffff\">Learn more</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
+	'title'      => __( 'Hero Right Column', 'gutenberg' ),
+	'categories' => array( 'hero', 'columns' ),
+	'content'    => "<!-- wp:group {\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\"><!-- wp:group {\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\"><!-- wp:cover {\"gradient\":\"blush-light-purple\",\"align\":\"wide\"} -->\n<div class=\"wp-block-cover alignwide has-background-dim has-background-gradient has-blush-light-purple-gradient-background\"><div class=\"wp-block-cover__inner-container\"><!-- wp:paragraph {\"align\":\"center\",\"placeholder\":\"Write title…\",\"style\":{\"color\":{\"text\":\"#13394a\"},\"typography\":{\"fontSize\":60}}} -->\n<p class=\"has-text-align-center has-text-color\" style=\"font-size:60px;color:#13394a\"><strong>Easy &amp; Accessible</strong></p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:cover --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:spacer {\"height\":30} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>Extend it with over 54,000 plugins to help your website meet your needs. Hundreds of thousands of developers and site owners trust it worldwide. Add an online store, galleries, mailing lists, forums, analytics, and much more. </p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Hundreds of thousands of developers and site owners trust it worldwide. Add an online store, galleries, mailing lists, forums, analytics, and much more.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:spacer {\"height\":20} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"borderRadius\":50,\"style\":{\"color\":{\"text\":\"#ffffff\",\"background\":\"#13394a\"}},\"className\":\"is-style-fill\"} -->\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background\" style=\"border-radius:50px;background-color:#13394a;color:#ffffff\">Learn more</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
 );
diff --git a/lib/patterns/hero-two-columns.php b/lib/patterns/hero-two-columns.php
index c23b8456a5d79..24e9850c42c24 100644
--- a/lib/patterns/hero-two-columns.php
+++ b/lib/patterns/hero-two-columns.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'Hero Two Columns', 'gutenberg' ),
-	'content' => "<!-- wp:group {\"customBackgroundColor\":\"#d1cfcb\",\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#d1cfcb\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#3c0c0f\"} -->\n<p style=\"color:#3c0c0f\" class=\"has-text-color has-text-align-center\"><em>Enjoy a wide variety of</em></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#830c08\",\"customFontSize\":60} -->\n<p style=\"color:#830c08;font-size:60px\" class=\"has-text-color has-text-align-center\"><strong>Custom Designs</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Extend it with over 54,000 plugins to help your website meet your needs. Add an online store, galleries, mailing lists, forums, analytics, and much more. Hundreds of thousands of developers and site owners trust it worldwide.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Hundreds of thousands of developers and site owners trust it worldwide. Extend it with over 54,000 plugins to help your website meet your needs. Add an online store, galleries, mailing lists, forums, analytics, and much more.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
+	'title'      => __( 'Hero Two Columns', 'gutenberg' ),
+	'categories' => array( 'columns' ),
+	'content'    => "<!-- wp:group {\"customBackgroundColor\":\"#d1cfcb\",\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#d1cfcb\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#3c0c0f\"} -->\n<p style=\"color:#3c0c0f\" class=\"has-text-color has-text-align-center\"><em>Enjoy a wide variety of</em></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#830c08\",\"customFontSize\":60} -->\n<p style=\"color:#830c08;font-size:60px\" class=\"has-text-color has-text-align-center\"><strong>Custom Designs</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Extend it with over 54,000 plugins to help your website meet your needs. Add an online store, galleries, mailing lists, forums, analytics, and much more. Hundreds of thousands of developers and site owners trust it worldwide.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Hundreds of thousands of developers and site owners trust it worldwide. Extend it with over 54,000 plugins to help your website meet your needs. Add an online store, galleries, mailing lists, forums, analytics, and much more.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
 );
diff --git a/lib/patterns/its-time.php b/lib/patterns/its-time.php
index 8f927f8d376c0..7291b3594b336 100644
--- a/lib/patterns/its-time.php
+++ b/lib/patterns/its-time.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'It\'s time', 'gutenberg' ),
-	'content' => "<!-- wp:group {\"align\":\"wide\",\"style\":{\"color\":{\"background\":\"#ffffff\"}}} -->\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#ffffff\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#df3100\"}}} -->\n<p class=\"has-text-color\" style=\"color:#df3100\"><strong>NEW</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<p class=\"has-text-color\" style=\"color:#000000\">John Lenwood \"Jackie\" McLean was an American jazz alto saxophonist, composer, bandleader, and educator, and is one of the few musicians to be elected to the DownBeat Hall of Fame in the year of their death.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#ffffff\"}}} -->\n<p class=\"has-text-color\" style=\"color:#ffffff\"> space</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<p class=\"has-text-color\" style=\"color:#000000\">Derek Ansell's full-length biography of McLean, Sugar Free Saxophone (London: Northway Books, 2012), details the story of his career and provides a full analysis of his music on record.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":0} -->\n<div class=\"wp-block-column\" style=\"flex-basis:0%\"></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":100} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"color\":{\"text\":\"#000000\"},\"typography\":{\"lineHeight\":\"1\",\"fontSize\":160}}} -->\n<p class=\"has-text-align-center has-text-color\" style=\"line-height:1;font-size:160px;color:#000000\"><strong><em>it's time</em></strong> </p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
+	'title'      => __( 'It\'s time', 'gutenberg' ),
+	'categories' => array( 'text', 'columns' ),
+	'content'    => "<!-- wp:group {\"align\":\"wide\",\"style\":{\"color\":{\"background\":\"#ffffff\"}}} -->\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#ffffff\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#df3100\"}}} -->\n<p class=\"has-text-color\" style=\"color:#df3100\"><strong>NEW</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<p class=\"has-text-color\" style=\"color:#000000\">John Lenwood \"Jackie\" McLean was an American jazz alto saxophonist, composer, bandleader, and educator, and is one of the few musicians to be elected to the DownBeat Hall of Fame in the year of their death.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#ffffff\"}}} -->\n<p class=\"has-text-color\" style=\"color:#ffffff\"> space</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"style\":{\"color\":{\"text\":\"#000000\"}}} -->\n<p class=\"has-text-color\" style=\"color:#000000\">Derek Ansell's full-length biography of McLean, Sugar Free Saxophone (London: Northway Books, 2012), details the story of his career and provides a full analysis of his music on record.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->\n\n<!-- wp:columns {\"align\":\"wide\"} -->\n<div class=\"wp-block-columns alignwide\"><!-- wp:column {\"width\":0} -->\n<div class=\"wp-block-column\" style=\"flex-basis:0%\"></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":100} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:paragraph {\"align\":\"center\",\"style\":{\"color\":{\"text\":\"#000000\"},\"typography\":{\"lineHeight\":\"1\",\"fontSize\":160}}} -->\n<p class=\"has-text-align-center has-text-color\" style=\"line-height:1;font-size:160px;color:#000000\"><strong><em>it's time</em></strong> </p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
 );
diff --git a/lib/patterns/numbered-features.php b/lib/patterns/numbered-features.php
index ab6b1a7371900..84d461efd1445 100644
--- a/lib/patterns/numbered-features.php
+++ b/lib/patterns/numbered-features.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'Numbered Features', 'gutenberg' ),
-	'content' => "<!-- wp:group {\"align\":\"wide\",\"style\":{\"color\":{\"background\":\"#f3ece3\"}}} -->\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#f3ece3\"><div class=\"wp-block-group__inner-container\"><!-- wp:group -->\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#e87b1d\",\"customFontSize\":90} -->\n<p style=\"color:#e87b1d;font-size:90px\" class=\"has-text-color has-text-align-center\"><strong>1</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":66.66} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customTextColor\":\"#685203\",\"customFontSize\":32} -->\n<p style=\"color:#685203;font-size:32px\" class=\"has-text-color\">Custom Designs</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Extend it with over 54,000 plugins to help your website meet your needs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:spacer {\"height\":20} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#e87b1d\",\"customFontSize\":90} -->\n<p style=\"color:#e87b1d;font-size:90px\" class=\"has-text-color has-text-align-center\"><strong>2</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":66.66} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customTextColor\":\"#685203\",\"customFontSize\":32} -->\n<p style=\"color:#685203;font-size:32px\" class=\"has-text-color\">High Performance</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Add an online store, galleries, mailing lists, forums, analytics, and much more.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:spacer {\"height\":20} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#e87b1d\",\"customFontSize\":90} -->\n<p style=\"color:#e87b1d;font-size:90px\" class=\"has-text-color has-text-align-center\"><strong>3</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":66.66} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customTextColor\":\"#685203\",\"customFontSize\":32} -->\n<p style=\"color:#685203;font-size:32px\" class=\"has-text-color\">Easy and Accessible</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Hundreds of thousands of developers and site owners trust it worldwide.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group --></div></div>\n<!-- /wp:group -->",
+	'title'      => __( 'Numbered Features', 'gutenberg' ),
+	'categories' => array( 'features' ),
+	'content'    => "<!-- wp:group {\"align\":\"wide\",\"style\":{\"color\":{\"background\":\"#f3ece3\"}}} -->\n<div class=\"wp-block-group alignwide has-background\" style=\"background-color:#f3ece3\"><div class=\"wp-block-group__inner-container\"><!-- wp:group -->\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#e87b1d\",\"customFontSize\":90} -->\n<p style=\"color:#e87b1d;font-size:90px\" class=\"has-text-color has-text-align-center\"><strong>1</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":66.66} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customTextColor\":\"#685203\",\"customFontSize\":32} -->\n<p style=\"color:#685203;font-size:32px\" class=\"has-text-color\">Custom Designs</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Extend it with over 54,000 plugins to help your website meet your needs.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:spacer {\"height\":20} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#e87b1d\",\"customFontSize\":90} -->\n<p style=\"color:#e87b1d;font-size:90px\" class=\"has-text-color has-text-align-center\"><strong>2</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":66.66} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customTextColor\":\"#685203\",\"customFontSize\":32} -->\n<p style=\"color:#685203;font-size:32px\" class=\"has-text-color\">High Performance</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Add an online store, galleries, mailing lists, forums, analytics, and much more.</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:spacer {\"height\":20} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"></div>\n<!-- /wp:spacer --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:group -->\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:paragraph {\"align\":\"center\",\"customTextColor\":\"#e87b1d\",\"customFontSize\":90} -->\n<p style=\"color:#e87b1d;font-size:90px\" class=\"has-text-color has-text-align-center\"><strong>3</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"width\":66.66} -->\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customTextColor\":\"#685203\",\"customFontSize\":32} -->\n<p style=\"color:#685203;font-size:32px\" class=\"has-text-color\">Easy and Accessible</p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph {\"customTextColor\":\"#000000\"} -->\n<p style=\"color:#000000\" class=\"has-text-color\">Hundreds of thousands of developers and site owners trust it worldwide.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group --></div></div>\n<!-- /wp:group -->",
 );
diff --git a/lib/patterns/testimonials.php b/lib/patterns/testimonials.php
index 504ece83ea7e8..1288d5eec14e4 100644
--- a/lib/patterns/testimonials.php
+++ b/lib/patterns/testimonials.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'Testimonials', 'gutenberg' ),
-	'content' => "<!-- wp:group {\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"customBackgroundColor\":\"#eaeaea\"} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph -->\n<p>\"This software is designed for everyone, emphasizing accessibility, performance, security, and ease of use.\"</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"sizeSlug\":\"large\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image size-large is-style-rounded\"><img src=\"http://www.gravatar.com/avatar/?d=mm\" alt=\"\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":66.66} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customFontSize\":22} -->\n<p style=\"font-size:22px\"><strong>Doris Som</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"customBackgroundColor\":\"#eaeaea\"} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph -->\n<p>\"We believe great software should work with minimum set up, so you can focus on sharing your story, or services freely.\"</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"sizeSlug\":\"large\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image size-large is-style-rounded\"><img src=\"http://www.gravatar.com/avatar/?d=mm\" alt=\"\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":66.66} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customFontSize\":22} -->\n<p style=\"font-size:22px\"><strong>Walt Art</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"customBackgroundColor\":\"#eaeaea\"} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph -->\n<p>\"The product is simple and predictable so you can easily get started. It also offers powerful features for success.\"</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"sizeSlug\":\"large\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image size-large is-style-rounded\"><img src=\"http://www.gravatar.com/avatar/?d=mm\" alt=\"\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":66.66} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customFontSize\":22} -->\n<p style=\"font-size:22px\"><strong>Moly Neo</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
+	'title'      => __( 'Testimonials', 'gutenberg' ),
+	'categories' => array( 'testimonials' ),
+	'content'    => "<!-- wp:group {\"align\":\"wide\"} -->\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\"><!-- wp:columns {\"align\":\"full\"} -->\n<div class=\"wp-block-columns alignfull\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"customBackgroundColor\":\"#eaeaea\"} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph -->\n<p>\"This software is designed for everyone, emphasizing accessibility, performance, security, and ease of use.\"</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"sizeSlug\":\"large\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image size-large is-style-rounded\"><img src=\"http://www.gravatar.com/avatar/?d=mm\" alt=\"\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":66.66} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customFontSize\":22} -->\n<p style=\"font-size:22px\"><strong>Doris Som</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"customBackgroundColor\":\"#eaeaea\"} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph -->\n<p>\"We believe great software should work with minimum set up, so you can focus on sharing your story, or services freely.\"</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"sizeSlug\":\"large\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image size-large is-style-rounded\"><img src=\"http://www.gravatar.com/avatar/?d=mm\" alt=\"\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":66.66} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customFontSize\":22} -->\n<p style=\"font-size:22px\"><strong>Walt Art</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:group {\"customBackgroundColor\":\"#eaeaea\"} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#eaeaea\"><div class=\"wp-block-group__inner-container\"><!-- wp:paragraph -->\n<p>\"The product is simple and predictable so you can easily get started. It also offers powerful features for success.\"</p>\n<!-- /wp:paragraph --></div></div>\n<!-- /wp:group -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":33.33} -->\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\"><!-- wp:image {\"sizeSlug\":\"large\",\"className\":\"is-style-rounded\"} -->\n<figure class=\"wp-block-image size-large is-style-rounded\"><img src=\"http://www.gravatar.com/avatar/?d=mm\" alt=\"\"/></figure>\n<!-- /wp:image --></div>\n<!-- /wp:column -->\n\n<!-- wp:column {\"verticalAlignment\":\"center\",\"width\":66.66} -->\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\"><!-- wp:paragraph {\"customFontSize\":22} -->\n<p style=\"font-size:22px\"><strong>Moly Neo</strong></p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns --></div></div>\n<!-- /wp:group -->",
 );
diff --git a/lib/patterns/text-two-columns.php b/lib/patterns/text-two-columns.php
index 0df940ba26e47..ad297deb29745 100644
--- a/lib/patterns/text-two-columns.php
+++ b/lib/patterns/text-two-columns.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'Two Columns of Text', 'gutenberg' ),
-	'content' => "<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"customFontSize\":21} -->\n<p style=\"font-size:21px\"><strong>CHAPTER 1. Loomings</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral I meet; and especially whenever my hypos get such an upper hand of me, that it requires a strong moral principle to prevent me from deliberately stepping into the street, and methodically knocking people’s hats off—then, I account it high time to get to sea as soon as I can.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->",
+	'title'      => __( 'Two Columns of Text', 'gutenberg' ),
+	'categories' => array( 'columns', 'text' ),
+	'content'    => "<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"customFontSize\":21} -->\n<p style=\"font-size:21px\"><strong>CHAPTER 1. Loomings</strong></p>\n<!-- /wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Call me Ishmael. Some years ago—never mind how long precisely—having little or no money in my purse, and nothing particular to interest me on shore, I thought I would sail about a little and see the watery part of the world. It is a way I have of driving off the spleen and regulating the circulation.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph -->\n<p>Whenever I find myself growing grim about the mouth; whenever it is a damp, drizzly November in my soul; whenever I find myself involuntarily pausing before coffin warehouses, and bringing up the rear of every funeral I meet; and especially whenever my hypos get such an upper hand of me, that it requires a strong moral principle to prevent me from deliberately stepping into the street, and methodically knocking people’s hats off—then, I account it high time to get to sea as soon as I can.</p>\n<!-- /wp:paragraph --></div>\n<!-- /wp:column --></div>\n<!-- /wp:columns -->",
 );
diff --git a/lib/patterns/two-buttons.php b/lib/patterns/two-buttons.php
index 377c58c43da4c..ff434b858782d 100644
--- a/lib/patterns/two-buttons.php
+++ b/lib/patterns/two-buttons.php
@@ -9,4 +9,5 @@
 	'title'         => __( 'Two Buttons', 'gutenberg' ),
 	'content'       => "<!-- wp:buttons {\"align\":\"center\"} -->\n<div class=\"wp-block-buttons aligncenter\"><!-- wp:button {\"backgroundColor\":\"very-dark-gray\",\"borderRadius\":0} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-very-dark-gray-background-color no-border-radius\">Button One</a></div>\n<!-- /wp:button -->\n\n<!-- wp:button {\"textColor\":\"very-dark-gray\",\"borderRadius\":0,\"className\":\"is-style-outline\"} -->\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color has-very-dark-gray-color no-border-radius\">Button Two</a></div>\n<!-- /wp:button --></div>\n<!-- /wp:buttons -->",
 	'viewportWidth' => 500,
+	'categories'    => array( 'buttons' ),
 );
diff --git a/lib/patterns/two-images.php b/lib/patterns/two-images.php
index f4ef009d97f83..a998d86f2fc86 100644
--- a/lib/patterns/two-images.php
+++ b/lib/patterns/two-images.php
@@ -6,6 +6,7 @@
  */
 
 return array(
-	'title'   => __( 'Two images side by side', 'gutenberg' ),
-	'content' => "<!-- wp:gallery {\"ids\":[null,null]} -->\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img src=\"https://s.w.org/images/core/5.3/Glacial_lakes,_Bhutan.jpg\" alt=\"\" data-id=\"\"/></figure></li><li class=\"blocks-gallery-item\"><figure><img src=\"https://s.w.org/images/core/5.3/Sediment_off_the_Yucatan_Peninsula.jpg\" alt=\"\" data-id=\"\"/></figure></li></ul></figure>\n<!-- /wp:gallery -->",
+	'title'      => __( 'Two images side by side', 'gutenberg' ),
+	'categories' => array( 'gallery' ),
+	'content'    => "<!-- wp:gallery {\"ids\":[null,null]} -->\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img src=\"https://s.w.org/images/core/5.3/Glacial_lakes,_Bhutan.jpg\" alt=\"\" data-id=\"\"/></figure></li><li class=\"blocks-gallery-item\"><figure><img src=\"https://s.w.org/images/core/5.3/Sediment_off_the_Yucatan_Peninsula.jpg\" alt=\"\" data-id=\"\"/></figure></li></ul></figure>\n<!-- /wp:gallery -->",
 );
diff --git a/packages/block-editor/src/components/inserter/block-patterns.js b/packages/block-editor/src/components/inserter/block-patterns.js
index bed321dcd348a..58def74eb93b1 100644
--- a/packages/block-editor/src/components/inserter/block-patterns.js
+++ b/packages/block-editor/src/components/inserter/block-patterns.js
@@ -8,7 +8,7 @@ import { map } from 'lodash';
  */
 import { useMemo, useCallback } from '@wordpress/element';
 import { parse, cloneBlock } from '@wordpress/blocks';
-import { useDispatch } from '@wordpress/data';
+import { useDispatch, useSelect } from '@wordpress/data';
 import { ENTER, SPACE } from '@wordpress/keycodes';
 import { __, sprintf, _x } from '@wordpress/i18n';
 
@@ -21,6 +21,35 @@ import InserterPanel from './panel';
 import { searchItems } from './search-items';
 import InserterNoResults from './no-results';
 
+const usePatternsState = ( onInsert ) => {
+	const { patternCategories, patterns } = useSelect( ( select ) => {
+		const {
+			__experimentalBlockPatterns,
+			__experimentalBlockPatternCategories,
+		} = select( 'core/block-editor' ).getSettings();
+		return {
+			patterns: __experimentalBlockPatterns,
+			patternCategories: __experimentalBlockPatternCategories,
+		};
+	}, [] );
+	const { createSuccessNotice } = useDispatch( 'core/notices' );
+	const onClickPattern = useCallback( ( pattern, blocks ) => {
+		onInsert( map( blocks, ( block ) => cloneBlock( block ) ) );
+		createSuccessNotice(
+			sprintf(
+				/* translators: %s: block pattern title. */
+				__( 'Pattern "%s" inserted.' ),
+				pattern.title
+			),
+			{
+				type: 'snackbar',
+			}
+		);
+	}, [] );
+
+	return [ patterns, patternCategories, onClickPattern ];
+};
+
 function BlockPattern( { pattern, onClick } ) {
 	const { content, viewportWidth } = pattern;
 	const blocks = useMemo( () => parse( content ), [ content ] );
@@ -52,49 +81,130 @@ function BlockPatternPlaceholder() {
 	);
 }
 
-function BlockPatterns( { patterns, onInsert, filterValue } ) {
+function BlockPatternList( { patterns, shownPatterns, onClickPattern } ) {
+	return patterns.map( ( pattern ) => {
+		const isShown = shownPatterns.includes( pattern );
+		return isShown ? (
+			<BlockPattern
+				key={ pattern.name }
+				pattern={ pattern }
+				onClick={ onClickPattern }
+			/>
+		) : (
+			<BlockPatternPlaceholder key={ pattern.name } />
+		);
+	} );
+}
+
+function BlockPatternsSearchResults( { filterValue, onInsert } ) {
+	const [ patterns, , onClick ] = usePatternsState( onInsert );
+	const currentShownPatterns = useAsyncList( patterns );
+
 	const filteredPatterns = useMemo(
 		() => searchItems( patterns, filterValue ),
 		[ filterValue, patterns ]
 	);
-	const currentShownPatterns = useAsyncList( filteredPatterns );
-	const { createSuccessNotice } = useDispatch( 'core/notices' );
-	const onClickPattern = useCallback( ( pattern, blocks ) => {
-		onInsert( map( blocks, ( block ) => cloneBlock( block ) ) );
-		createSuccessNotice(
-			sprintf(
-				/* translators: %s: block pattern title. */
-				__( 'Pattern "%s" inserted.' ),
-				pattern.title
-			),
-			{
-				type: 'snackbar',
-			}
+
+	if ( filterValue ) {
+		return !! filteredPatterns.length ? (
+			<InserterPanel title={ __( 'Search Results' ) }>
+				<BlockPatternList
+					shownPatterns={ currentShownPatterns }
+					patterns={ filteredPatterns }
+					onClickPattern={ onClick }
+				/>
+			</InserterPanel>
+		) : (
+			<InserterNoResults />
 		);
-	}, [] );
+	}
+}
 
-	return !! filteredPatterns.length ? (
-		<InserterPanel
-			title={
-				filterValue
-					? __( 'Search Results' )
-					: _x( 'All', 'patterns categories' )
+function BlockPatternsPerCategories( { onInsert } ) {
+	const [ patterns, categories, onClick ] = usePatternsState( onInsert );
+
+	const getPatternIndex = useCallback(
+		( pattern ) => {
+			if ( ! pattern.categories || ! pattern.categories.length ) {
+				return Infinity;
 			}
-		>
-			{ filteredPatterns.map( ( pattern, index ) =>
-				currentShownPatterns[ index ] === pattern ? (
-					<BlockPattern
-						key={ pattern.name }
-						pattern={ pattern }
-						onClick={ onClickPattern }
-					/>
-				) : (
-					<BlockPatternPlaceholder key={ pattern.name } />
+			const indexedCategories = Object.fromEntries(
+				categories.map( ( { name }, index ) => [ name, index ] )
+			);
+			return Math.min(
+				...pattern.categories.map( ( category ) =>
+					indexedCategories[ category ] !== undefined
+						? indexedCategories[ category ]
+						: Infinity
 				)
+			);
+		},
+		[ categories ]
+	);
+
+	// Ordering the patterns per category is important for the async rendering.
+	const orderedPatterns = useMemo( () => {
+		return patterns.sort( ( a, b ) => {
+			return getPatternIndex( a ) - getPatternIndex( b );
+		} );
+	}, [ patterns, getPatternIndex ] );
+
+	const currentShownPatterns = useAsyncList( orderedPatterns );
+
+	// Uncategorized Patterns
+	const uncategorizedPatterns = useMemo(
+		() =>
+			patterns.filter(
+				( pattern ) => getPatternIndex( pattern ) === Infinity
+			),
+		[ patterns, getPatternIndex ]
+	);
+
+	return (
+		<>
+			{ categories.map( ( patternCategory ) => {
+				const categoryPatterns = patterns.filter(
+					( pattern ) =>
+						pattern.categories &&
+						pattern.categories.includes( patternCategory.name )
+				);
+				return (
+					!! categoryPatterns.length && (
+						<InserterPanel
+							key={ patternCategory.name }
+							title={ patternCategory.label }
+						>
+							<BlockPatternList
+								shownPatterns={ currentShownPatterns }
+								patterns={ categoryPatterns }
+								onClickPattern={ onClick }
+							/>
+						</InserterPanel>
+					)
+				);
+			} ) }
+
+			{ !! uncategorizedPatterns.length && (
+				<InserterPanel title={ _x( 'Uncategorized' ) }>
+					<BlockPatternList
+						shownPatterns={ currentShownPatterns }
+						patterns={ uncategorizedPatterns }
+						onClickPattern={ onClick }
+					/>
+				</InserterPanel>
 			) }
-		</InserterPanel>
+		</>
+	);
+}
+
+function BlockPatterns( { onInsert, filterValue } ) {
+	return filterValue ? (
+		<BlockPatternsSearchResults
+			onInsert={ onInsert }
+			filterValue={ filterValue }
+		/>
 	) : (
-		<InserterNoResults />
+		<BlockPatternsPerCategories onInsert={ onInsert } />
 	);
 }
 
diff --git a/packages/block-editor/src/components/inserter/menu.js b/packages/block-editor/src/components/inserter/menu.js
index 3d9864fc14a3e..a1811e85dba6a 100644
--- a/packages/block-editor/src/components/inserter/menu.js
+++ b/packages/block-editor/src/components/inserter/menu.js
@@ -36,44 +36,47 @@ function InserterMenu( {
 	const [ hoveredItem, setHoveredItem ] = useState( null );
 	const {
 		destinationRootClientId,
-		patterns,
+		hasPatterns,
 		getSelectedBlock,
 		getBlockIndex,
 		getBlockSelectionEnd,
 		getBlockOrder,
-	} = useSelect( ( select ) => {
-		const {
-			getSettings,
-			getBlockRootClientId,
-			getBlockSelectionEnd: _getBlockSelectionEnd,
-		} = select( 'core/block-editor' );
+	} = useSelect(
+		( select ) => {
+			const {
+				getSettings,
+				getBlockRootClientId,
+				getBlockSelectionEnd: _getBlockSelectionEnd,
+			} = select( 'core/block-editor' );
 
-		let destRootClientId = rootClientId;
-		if ( ! destRootClientId && ! clientId && ! isAppender ) {
-			const end = _getBlockSelectionEnd();
-			if ( end ) {
-				destRootClientId = getBlockRootClientId( end ) || undefined;
+			let destRootClientId = rootClientId;
+			if ( ! destRootClientId && ! clientId && ! isAppender ) {
+				const end = _getBlockSelectionEnd();
+				if ( end ) {
+					destRootClientId = getBlockRootClientId( end ) || undefined;
+				}
 			}
-		}
-		return {
-			patterns: getSettings().__experimentalBlockPatterns,
-			destinationRootClientId: destRootClientId,
-			...pick( select( 'core/block-editor' ), [
-				'getSelectedBlock',
-				'getBlockIndex',
-				'getBlockSelectionEnd',
-				'getBlockOrder',
-			] ),
-		};
-	}, [] );
+			return {
+				hasPatterns: !! getSettings().__experimentalBlockPatterns
+					?.length,
+				destinationRootClientId: destRootClientId,
+				...pick( select( 'core/block-editor' ), [
+					'getSelectedBlock',
+					'getBlockIndex',
+					'getBlockSelectionEnd',
+					'getBlockOrder',
+				] ),
+			};
+		},
+		[ isAppender, clientId, rootClientId ]
+	);
 	const {
 		replaceBlocks,
 		insertBlocks,
 		showInsertionPoint,
 		hideInsertionPoint,
 	} = useDispatch( 'core/block-editor' );
-	const hasPatterns =
-		! destinationRootClientId && !! patterns && !! patterns.length;
+	const showPatterns = ! destinationRootClientId && hasPatterns;
 	const onKeyDown = ( event ) => {
 		if (
 			includes(
@@ -163,7 +166,6 @@ function InserterMenu( {
 	const patternsTab = (
 		<div className="block-editor-inserter__scrollable">
 			<BlockPatterns
-				patterns={ patterns }
 				onInsert={ onInsertBlocks }
 				filterValue={ filterValue }
 			/>
@@ -184,7 +186,7 @@ function InserterMenu( {
 		>
 			<div className="block-editor-inserter__main-area">
 				<InserterSearchForm onChange={ setFilterValue } />
-				{ hasPatterns && (
+				{ showPatterns && (
 					<TabPanel
 						className="block-editor-inserter__tabs"
 						tabs={ [
@@ -208,7 +210,7 @@ function InserterMenu( {
 						} }
 					</TabPanel>
 				) }
-				{ ! hasPatterns && blocksTab }
+				{ ! showPatterns && blocksTab }
 			</div>
 			{ showInserterHelpPanel && hoveredItem && (
 				<div className="block-editor-inserter__preview-container">
diff --git a/packages/editor/src/components/provider/index.js b/packages/editor/src/components/provider/index.js
index 2868759b6b0d9..142d6725a88e8 100644
--- a/packages/editor/src/components/provider/index.js
+++ b/packages/editor/src/components/provider/index.js
@@ -113,6 +113,7 @@ class EditorProvider extends Component {
 			...pick( settings, [
 				'__experimentalBlockDirectory',
 				'__experimentalBlockPatterns',
+				'__experimentalBlockPatternCategories',
 				'__experimentalDisableCustomUnits',
 				'__experimentalDisableCustomLineHeight',
 				'__experimentalDisableDropCap',