diff --git a/packages/block-library/src/group/editor.scss b/packages/block-library/src/group/editor.scss
index 7ea432f30f016..9afad334b46f8 100644
--- a/packages/block-library/src/group/editor.scss
+++ b/packages/block-library/src/group/editor.scss
@@ -48,6 +48,7 @@
 
 	// Let the parent be selectable in the placeholder area.
 	pointer-events: none;
+
 	.block-editor-inserter {
 		pointer-events: all;
 	}
@@ -64,15 +65,15 @@
 		padding: 0;
 		margin: 0;
 	}
+
 	.components-placeholder__instructions {
 		margin-bottom: 18px;
 	}
-	.wp-block-group-placeholder__variations svg {
-		fill: $gray-400 !important;
-	}
+
 	.wp-block-group-placeholder__variations svg:hover {
 		fill: var(--wp-admin-theme-color) !important;
 	}
+
 	.wp-block-group-placeholder__variations > li {
 		margin: 0 $grid-unit-15 $grid-unit-15 $grid-unit-15;
 		width: auto;
@@ -80,23 +81,31 @@
 		flex-direction: column;
 		align-items: center;
 	}
+
 	.wp-block-group-placeholder__variations li > .wp-block-group-placeholder__variation-button {
-		width: 44px;
-		height: 32px;
-		padding: 0;
-		&:hover {
-			box-shadow: none;
-		}
+		width: auto;
+		height: auto;
+		padding: $grid-unit-10;
+		margin-right: 0;
 	}
+
 	.components-placeholder {
 		min-height: auto;
 		padding: $grid-unit-30;
 		align-items: center;
 	}
+
 	.is-small,
 	.is-medium {
 		.wp-block-group-placeholder__variations > li {
 			margin: $grid-unit-15;
 		}
 	}
+
+	.wp-block-group-placeholder__variation-label {
+		font-family: $default-font;
+		font-size: 12px;
+		display: block;
+		line-height: 1.4;
+	}
 }
diff --git a/packages/block-library/src/group/placeholder.js b/packages/block-library/src/group/placeholder.js
index 16a99a9287338..187154a643cf3 100644
--- a/packages/block-library/src/group/placeholder.js
+++ b/packages/block-library/src/group/placeholder.js
@@ -159,15 +159,18 @@ function GroupPlaceHolder( { name, onSelect } ) {
 					{ variations.map( ( variation ) => (
 						<li key={ variation.name }>
 							<Button
-								variant="tertiary"
+								variant="secondary"
 								icon={ getGroupPlaceholderIcons(
 									variation.name
 								) }
-								iconSize={ 44 }
+								iconSize={ 48 }
 								onClick={ () => onSelect( variation ) }
 								className="wp-block-group-placeholder__variation-button"
 								label={ `${ variation.title }: ${ variation.description }` }
 							/>
+							<span className="wp-block-group-placeholder__variation-label">
+								{ variation.title }
+							</span>
 						</li>
 					) ) }
 				</ul>