diff --git a/detect_secrets/plugins/keyword.py b/detect_secrets/plugins/keyword.py
index 5c675bc48..95646466a 100644
--- a/detect_secrets/plugins/keyword.py
+++ b/detect_secrets/plugins/keyword.py
@@ -118,45 +118,75 @@
     'true;',
     '{',
 }
+QUOTE = r'[\'"]'
+# includes ], ', " as closing
+CLOSING = r'[]\'"]{0,2}'
+# non-greedy match
+OPTIONAL_WHITESPACE = r'\s*?'
+OPTIONAL_NON_WHITESPACE = r'[^\s]*?'
+SECRET = r'[^\s]+'
+BLACKLIST_REGEX = r'|'.join(BLACKLIST)
+
 FOLLOWED_BY_COLON_REGEX = re.compile(
     # e.g. api_key: foo
-    r'({})(("|\')?):(\s*?)(("|\')?)([^\s]+)(\5)'.format(
-        r'|'.join(BLACKLIST),
+    r'({blacklist})({closing})?:{whitespace}({quote}?)({secret})(\3)'.format(
+        blacklist=BLACKLIST_REGEX,
+        closing=CLOSING,
+        quote=QUOTE,
+        whitespace=OPTIONAL_WHITESPACE,
+        secret=SECRET,
     ),
 )
 FOLLOWED_BY_COLON_QUOTES_REQUIRED_REGEX = re.compile(
     # e.g. api_key: "foo"
-    r'({})(("|\')?):(\s*?)(("|\'))([^\s]+)(\5)'.format(
-        r'|'.join(BLACKLIST),
+    r'({blacklist})({closing})?:({whitespace})({quote})({secret})(\4)'.format(
+        blacklist=BLACKLIST_REGEX,
+        closing=CLOSING,
+        quote=QUOTE,
+        whitespace=OPTIONAL_WHITESPACE,
+        secret=SECRET,
     ),
 )
 FOLLOWED_BY_EQUAL_SIGNS_REGEX = re.compile(
     # e.g. my_password = bar
-    r'({})((\'|")])?()(\s*?)=(\s*?)(("|\')?)([^\s]+)(\7)'.format(
-        r'|'.join(BLACKLIST),
+    r'({blacklist})({closing})?{whitespace}={whitespace}({quote}?)({secret})(\3)'.format(
+        blacklist=BLACKLIST_REGEX,
+        closing=CLOSING,
+        quote=QUOTE,
+        whitespace=OPTIONAL_WHITESPACE,
+        secret=SECRET,
     ),
 )
 FOLLOWED_BY_EQUAL_SIGNS_QUOTES_REQUIRED_REGEX = re.compile(
     # e.g. my_password = "bar"
-    r'({})((\'|")])?()(\s*?)=(\s*?)(("|\'))([^\s]+)(\7)'.format(
-        r'|'.join(BLACKLIST),
+    r'({blacklist})({closing})?{whitespace}={whitespace}({quote})({secret})(\3)'.format(
+        blacklist=BLACKLIST_REGEX,
+        closing=CLOSING,
+        quote=QUOTE,
+        whitespace=OPTIONAL_WHITESPACE,
+        secret=SECRET,
     ),
 )
 FOLLOWED_BY_QUOTES_AND_SEMICOLON_REGEX = re.compile(
     # e.g. private_key "something";
-    r'({})([^\s]*?)(\s*?)("|\')([^\s]+)(\4);'.format(
-        r'|'.join(BLACKLIST),
+    r'({blacklist}){nonWhitespace}{whitespace}({quote})({secret})(\2);'.format(
+        blacklist=BLACKLIST_REGEX,
+        nonWhitespace=OPTIONAL_NON_WHITESPACE,
+        quote=QUOTE,
+        closing=CLOSING,
+        whitespace=OPTIONAL_WHITESPACE,
+        secret=SECRET,
     ),
 )
 BLACKLIST_REGEX_TO_GROUP = {
-    FOLLOWED_BY_COLON_REGEX: 7,
-    FOLLOWED_BY_EQUAL_SIGNS_REGEX: 9,
-    FOLLOWED_BY_QUOTES_AND_SEMICOLON_REGEX: 5,
+    FOLLOWED_BY_COLON_REGEX: 4,
+    FOLLOWED_BY_EQUAL_SIGNS_REGEX: 4,
+    FOLLOWED_BY_QUOTES_AND_SEMICOLON_REGEX: 3,
 }
 QUOTES_REQUIRED_BLACKLIST_REGEX_TO_GROUP = {
-    FOLLOWED_BY_COLON_QUOTES_REQUIRED_REGEX: 7,
-    FOLLOWED_BY_EQUAL_SIGNS_QUOTES_REQUIRED_REGEX: 9,
-    FOLLOWED_BY_QUOTES_AND_SEMICOLON_REGEX: 5,
+    FOLLOWED_BY_COLON_QUOTES_REQUIRED_REGEX: 5,
+    FOLLOWED_BY_EQUAL_SIGNS_QUOTES_REQUIRED_REGEX: 4,
+    FOLLOWED_BY_QUOTES_AND_SEMICOLON_REGEX: 3,
 }
 QUOTES_REQUIRED_FILETYPES = {
     FileType.CLS,