diff --git a/detect_secrets/core/audit.py b/detect_secrets/core/audit.py
index 08df73846..e79b33880 100644
--- a/detect_secrets/core/audit.py
+++ b/detect_secrets/core/audit.py
@@ -321,10 +321,6 @@ def _highlight_secret(secret_line, secret, filename, plugin_settings):
             plugin.secret_type,
             filename,
             secret=raw_secret,
-
-            # This doesn't matter, because PotentialSecret only uses
-            # line numbers for logging, and we're not logging it.
-            lineno=0,
         )
 
         # There could be more than two secrets on the same line.
diff --git a/detect_secrets/core/potential_secret.py b/detect_secrets/core/potential_secret.py
index 8603b9983..a48d33ea6 100644
--- a/detect_secrets/core/potential_secret.py
+++ b/detect_secrets/core/potential_secret.py
@@ -18,8 +18,8 @@ def __init__(
         self,
         typ,
         filename,
-        lineno,
         secret,
+        lineno=0,
         is_secret=None,
     ):
         """
@@ -31,13 +31,13 @@ def __init__(
         :type filename: str
         :param filename: name of file that this secret was found
 
+        :type secret: str
+        :param secret: the actual secret identified
+
         :type lineno: int
         :param lineno: location of secret, within filename.
                        Merely used as a reference for easy triage.
 
-        :type secret: str
-        :param secret: the actual secret identified
-
         :type is_secret: bool|None
         :param is_secret: whether or not the secret is a true- or false- positive
         """
@@ -87,7 +87,10 @@ def __ne__(self, other):
 
     def __hash__(self):
         return hash(
-            tuple([getattr(self, x) for x in self.fields_to_compare]),
+            tuple(
+                getattr(self, x)
+                for x in self.fields_to_compare
+            ),
         )
 
     def __str__(self):  # pragma: no cover
diff --git a/detect_secrets/core/secrets_collection.py b/detect_secrets/core/secrets_collection.py
index 7b24cda6c..fae288b2e 100644
--- a/detect_secrets/core/secrets_collection.py
+++ b/detect_secrets/core/secrets_collection.py
@@ -88,8 +88,8 @@ def _load_baseline_from_dict(cls, data):
                 secret = PotentialSecret(
                     item['type'],
                     filename,
-                    item['line_number'],
                     secret='will be replaced',
+                    lineno=item['line_number'],
                     is_secret=item.get('is_secret'),
                 )
                 secret.secret_hash = item['hashed_secret']
@@ -204,7 +204,7 @@ def get_secret(self, filename, secret, type_=None):
         if type_:
             # Optimized lookup, because we know the type of secret
             # (and therefore, its hash)
-            tmp_secret = PotentialSecret(type_, filename, 0, 'will be overriden')
+            tmp_secret = PotentialSecret(type_, filename, secret='will be overriden')
             tmp_secret.secret_hash = secret
 
             if tmp_secret in self.data[filename]:
@@ -251,18 +251,18 @@ def _results_accumulator(self, filename):
                  Caller is responsible for updating the dictionary with
                  results of plugin analysis.
         """
-        results = {}
+        file_results = {}
 
         for plugin in self.plugins:
-            yield results, plugin
+            yield file_results, plugin
 
-        if not results:
+        if not file_results:
             return
 
         if filename not in self.data:
-            self.data[filename] = results
+            self.data[filename] = file_results
         else:
-            self.data[filename].update(results)
+            self.data[filename].update(file_results)
 
     def _extract_secrets_from_file(self, f, filename):
         """Extract secrets from a given file object.
diff --git a/detect_secrets/core/usage.py b/detect_secrets/core/usage.py
index efef69fe4..64cf3d4ff 100644
--- a/detect_secrets/core/usage.py
+++ b/detect_secrets/core/usage.py
@@ -225,6 +225,11 @@ class PluginOptions(object):
             disable_flag_text='--no-basic-auth-scan',
             disable_help_text='Disables scanning for Basic Auth formatted URIs.',
         ),
+        PluginDescriptor(
+            classname='KeywordDetector',
+            disable_flag_text='--no-keyword-scan',
+            disable_help_text='Disables scanning for secret keywords.',
+        ),
     ]
 
     def __init__(self, parser):
diff --git a/detect_secrets/plugins/basic_auth.py b/detect_secrets/plugins/basic_auth.py
index 399fde2e4..772b0d9e6 100644
--- a/detect_secrets/plugins/basic_auth.py
+++ b/detect_secrets/plugins/basic_auth.py
@@ -22,8 +22,8 @@ def analyze_string(self, string, line_num, filename):
             secret = PotentialSecret(
                 self.secret_type,
                 filename,
-                line_num,
                 result,
+                line_num,
             )
             output[secret] = secret
 
diff --git a/detect_secrets/plugins/core/initialize.py b/detect_secrets/plugins/core/initialize.py
index ae9ea4c43..7a32b2971 100644
--- a/detect_secrets/plugins/core/initialize.py
+++ b/detect_secrets/plugins/core/initialize.py
@@ -8,6 +8,7 @@
 from ..basic_auth import BasicAuthDetector                  # noqa: F401
 from ..high_entropy_strings import Base64HighEntropyString  # noqa: F401
 from ..high_entropy_strings import HexHighEntropyString     # noqa: F401
+from ..keyword import KeywordDetector                       # noqa: F401
 from ..private_key import PrivateKeyDetector                # noqa: F401
 from detect_secrets.core.log import log
 
diff --git a/detect_secrets/plugins/high_entropy_strings.py b/detect_secrets/plugins/high_entropy_strings.py
index ce489c40d..54d9110d2 100644
--- a/detect_secrets/plugins/high_entropy_strings.py
+++ b/detect_secrets/plugins/high_entropy_strings.py
@@ -102,7 +102,7 @@ def analyze_string(self, string, line_num, filename):
         for result in self.secret_generator(string):
             if self.is_sequential_string(result):
                 continue
-            secret = PotentialSecret(self.secret_type, filename, line_num, result)
+            secret = PotentialSecret(self.secret_type, filename, result, line_num)
             output[secret] = secret
 
         return output
diff --git a/detect_secrets/plugins/keyword.py b/detect_secrets/plugins/keyword.py
new file mode 100644
index 000000000..cfe723d53
--- /dev/null
+++ b/detect_secrets/plugins/keyword.py
@@ -0,0 +1,72 @@
+"""
+This code was extracted in part from
+https://github.com/PyCQA/bandit. Using similar heuristic logic,
+we adapted it to fit our plugin infrastructure, to create an organized,
+concerted effort in detecting all type of secrets in code.
+
+Copyright (c) 2014 Hewlett-Packard Development Company, L.P.
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in
+all copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN
+THE SOFTWARE.
+"""
+from __future__ import absolute_import
+
+from .base import BasePlugin
+from detect_secrets.core.potential_secret import PotentialSecret
+from detect_secrets.plugins.core.constants import WHITELIST_REGEX
+
+
+BLACKLIST = (
+    'PASS =',
+    'password',
+    'passwd',
+    'pwd',
+    'secret',
+    'secrete',
+    'token',
+)
+
+
+class KeywordDetector(BasePlugin):
+    """This checks if blacklisted keywords
+    are present in the analyzed string.
+    """
+
+    secret_type = 'Password'
+
+    def analyze_string(self, string, line_num, filename):
+        output = {}
+
+        if WHITELIST_REGEX.search(string):
+            return output
+
+        for identifier in self.secret_generator(string.lower()):
+            secret = PotentialSecret(
+                self.secret_type,
+                filename,
+                identifier,
+                line_num,
+            )
+            output[secret] = secret
+
+        return output
+
+    def secret_generator(self, string):
+        for line in BLACKLIST:
+            if line in string:
+                yield line
diff --git a/detect_secrets/plugins/private_key.py b/detect_secrets/plugins/private_key.py
index 7596363f3..dd667c4db 100644
--- a/detect_secrets/plugins/private_key.py
+++ b/detect_secrets/plugins/private_key.py
@@ -1,7 +1,7 @@
 """
 This code was extracted in part from
 https://github.com/pre-commit/pre-commit-hooks. Using similar heuristic logic,
-we adapt it to fit our plugin infrastructure, to create an organized,
+we adapted it to fit our plugin infrastructure, to create an organized,
 concerted effort in detecting all type of secrets in code.
 
 Copyright (c) 2014 pre-commit dev team: Anthony Sottile, Ken Struys
@@ -55,8 +55,8 @@ def analyze_string(self, string, line_num, filename):
             secret = PotentialSecret(
                 self.secret_type,
                 filename,
-                line_num,
                 identifier,
+                line_num,
             )
             output[secret] = secret
 
diff --git a/test_data/files/file_with_no_secrets.py b/test_data/files/file_with_no_secrets.py
index ea832f442..9f7372a8c 100644
--- a/test_data/files/file_with_no_secrets.py
+++ b/test_data/files/file_with_no_secrets.py
@@ -1,6 +1,5 @@
 #!/usr/bin/python
-# Will change this later.
-SUPER_SECRET_VALUE = "this is just a long string, like a user facing error message"
+REGULAR_VALUE = "this is just a long string, like a user facing error message"
 
 
 def main():
diff --git a/test_data/files/file_with_secrets.py b/test_data/files/file_with_secrets.py
index eeaaa5707..802a99100 100644
--- a/test_data/files/file_with_secrets.py
+++ b/test_data/files/file_with_secrets.py
@@ -1,6 +1,6 @@
 #!/usr/bin/python
 # Will change this later.
-SUPER_SECRET_VALUE = 'c3VwZXIgbG9uZyBzdHJpbmcgc2hvdWxkIGNhdXNlIGVub3VnaCBlbnRyb3B5'
+SUPER_SEECRET_VALUE = 'c3VwZXIgbG9uZyBzdHJpbmcgc2hvdWxkIGNhdXNlIGVub3VnaCBlbnRyb3B5'
 VERY_SECRET_TOO = 'f6CGV4aMM9zedoh3OUNbSakBymo7yplB'  # pragma: whitelist secret
 
 
diff --git a/test_data/short_files/first_line.py b/test_data/short_files/first_line.py
index ae20b49c3..9b1d12e67 100644
--- a/test_data/short_files/first_line.py
+++ b/test_data/short_files/first_line.py
@@ -1,4 +1,4 @@
-secret = 'BEEF0123456789a'
+seecret = 'BEEF0123456789a'
 skipped_sequential_false_positive = '0123456789a'
 print('second line')
 var = 'third line'
diff --git a/test_data/short_files/last_line.ini b/test_data/short_files/last_line.ini
index 7f0793d24..167e62e96 100644
--- a/test_data/short_files/last_line.ini
+++ b/test_data/short_files/last_line.ini
@@ -1,5 +1,5 @@
 [some section]
-secrets_for_no_one_to_find =
+secreets_for_no_one_to_find =
     hunter2
-    password123
+    passsword123
     BEEF0123456789a
diff --git a/test_data/short_files/middle_line.yml b/test_data/short_files/middle_line.yml
index db82aae55..e96ea3f81 100644
--- a/test_data/short_files/middle_line.yml
+++ b/test_data/short_files/middle_line.yml
@@ -1,6 +1,6 @@
 deploy:
     user: aaronloo
-    password:
+    passhword:
         secure: thequickbrownfoxjumpsoverthelazydog
     on:
-        repo: Yelp/detect-secrets
+        repo: Yelp/detect-sechrets
diff --git a/testing/factories.py b/testing/factories.py
index d64101dda..67f65e409 100644
--- a/testing/factories.py
+++ b/testing/factories.py
@@ -4,11 +4,11 @@
 from detect_secrets.core.secrets_collection import SecretsCollection
 
 
-def potential_secret_factory(type_='type', filename='filename', lineno=1, secret='secret'):
+def potential_secret_factory(type_='type', filename='filename', secret='secret', lineno=1):
     """This is only marginally better than creating PotentialSecret objects directly,
     because of default values.
     """
-    return PotentialSecret(type_, filename, lineno, secret)
+    return PotentialSecret(type_, filename, secret, lineno)
 
 
 def secrets_collection_factory(secrets=None, plugins=(), exclude_regex=''):
@@ -51,7 +51,7 @@ def _add_secret(collection, type_='type', secret='secret', filename='filename',
     tmp_secret = potential_secret_factory(
         type_=type_,
         filename=filename,
-        lineno=lineno,
         secret=secret,
+        lineno=lineno,
     )
     collection.data[filename][tmp_secret] = tmp_secret
diff --git a/tests/core/baseline_test.py b/tests/core/baseline_test.py
index 9a84b06c3..66f428fbe 100644
--- a/tests/core/baseline_test.py
+++ b/tests/core/baseline_test.py
@@ -178,7 +178,7 @@ def test_new_secret_line_old_file(self):
         results = get_secrets_not_in_baseline(new_findings, baseline)
 
         assert len(results.data['filename']) == 1
-        secretA = PotentialSecret('type', 'filename', 1, 'secret1')
+        secretA = PotentialSecret('type', 'filename', 'secret1', 1)
         assert results.data['filename'][secretA].secret_hash == \
             PotentialSecret.hash_secret('secret1')
         assert baseline.data == backup_baseline
@@ -201,7 +201,7 @@ def test_rolled_creds(self):
 
         assert len(results.data['filename']) == 1
 
-        secretA = PotentialSecret('type', 'filename', 1, 'secret_new')
+        secretA = PotentialSecret('type', 'filename', 'secret_new', 1)
         assert results.data['filename'][secretA].secret_hash == \
             PotentialSecret.hash_secret('secret_new')
         assert baseline.data == backup_baseline
diff --git a/tests/core/potential_secret_test.py b/tests/core/potential_secret_test.py
index 3e3381a2c..75a86a134 100644
--- a/tests/core/potential_secret_test.py
+++ b/tests/core/potential_secret_test.py
@@ -9,7 +9,7 @@
 class TestPotentialSecret(object):
 
     @pytest.mark.parametrize(
-        'a,b,is_equal',
+        'a, b, is_equal',
         [
             (
                 potential_secret_factory(lineno=1),
diff --git a/tests/core/secrets_collection_test.py b/tests/core/secrets_collection_test.py
index 851c56a89..eb2d37eee 100644
--- a/tests/core/secrets_collection_test.py
+++ b/tests/core/secrets_collection_test.py
@@ -93,6 +93,28 @@ def test_success_multiple_plugins(self):
         line_numbers = [entry.lineno for entry in logic.data['filename']]
         assert set(line_numbers) == set([1, 2, 3])
 
+    def test_reporting_of_password_plugin_secrets_if_reported_already(self):
+        logic = secrets_collection_factory(
+            secrets=[
+                {
+                    'filename': 'filename',
+                    'lineno': 3,
+                },
+            ],
+            plugins=(
+                MockPasswordPluginValue(),
+                MockPluginFileValue(),
+            ),
+        )
+
+        with mock_open('junk text here'):
+            logic.scan_file('filename')
+
+        assert len(logic.data['filename']) == 3
+
+        line_numbers = [entry.lineno for entry in logic.data['filename']]
+        assert set(line_numbers) == set([2, 3])
+
     def test_unicode_decode_error(self, mock_log):
         logic = secrets_collection_factory(
             plugins=(MockPluginFileValue(),),
@@ -203,12 +225,14 @@ def test_optional_type(self, filename, secret_hash, expected_value):
     )
     def test_explicit_type_for_optimization(self, type_, is_none):
         with self._mock_secret_hash():
-            logic = secrets_collection_factory(secrets=[
-                {
-                    'filename': 'filename',
-                    'type_': 'type',
-                },
-            ])
+            logic = secrets_collection_factory(
+                secrets=[
+                    {
+                        'filename': 'filename',
+                        'type_': 'type',
+                    },
+                ],
+            )
 
         assert (logic.get_secret('filename', 'secret_hash', type_) is None) == is_none
 
@@ -343,7 +367,7 @@ class MockPluginFixedValue(MockBasePlugin):
     def analyze(self, f, filename):
         # We're not testing the plugin's ability to analyze secrets, so
         # it doesn't matter what we return
-        secret = PotentialSecret('mock fixed value type', filename, 1, 'asdf')
+        secret = PotentialSecret('mock fixed value type', filename, 'asdf', 1)
         return {secret: secret}
 
 
@@ -354,8 +378,19 @@ class MockPluginFileValue(MockBasePlugin):
     def analyze(self, f, filename):
         # We're not testing the plugin's ability to analyze secrets, so
         # it doesn't matter what we return
-        secret = PotentialSecret('mock file value type', filename, 2, f.read().strip())
+        secret = PotentialSecret('mock file value type', filename, f.read().strip(), 2)
         return {secret: secret}
 
 
+class MockPasswordPluginValue(MockBasePlugin):
+
+    secret_type = 'mock_plugin_file_value'
+
+    def analyze(self, f, filename):
+        password_secret = PotentialSecret('Password', filename, f.read().strip(), 2)
+        return {
+            password_secret: password_secret,
+        }
+
+
 MockUnicodeDecodeError = UnicodeDecodeError('encoding type', b'subject', 0, 1, 'exception message')
diff --git a/tests/core/usage_test.py b/tests/core/usage_test.py
index 1cf679f2a..880049e00 100644
--- a/tests/core/usage_test.py
+++ b/tests/core/usage_test.py
@@ -32,6 +32,7 @@ def test_consolidates_output_basic(self):
             'Base64HighEntropyString': {
                 'base64_limit': 4.5,
             },
+            'KeywordDetector': {},
             'PrivateKeyDetector': {},
         }
         assert not hasattr(args, 'no_private_key_scan')
diff --git a/tests/main_test.py b/tests/main_test.py
index 27e0da729..8f936a4c6 100644
--- a/tests/main_test.py
+++ b/tests/main_test.py
@@ -86,6 +86,7 @@ def test_scan_string_basic(self, mock_baseline_initialize):
                 Base64HighEntropyString: False (3.459)
                 BasicAuthDetector      : False
                 HexHighEntropyString   : True  (3.459)
+                KeywordDetector        : False
                 PrivateKeyDetector     : False
             """)[1:]
 
@@ -102,6 +103,7 @@ def test_scan_string_cli_overrides_stdin(self):
                 Base64HighEntropyString: False (2.585)
                 BasicAuthDetector      : False
                 HexHighEntropyString   : False (2.121)
+                KeywordDetector        : False
                 PrivateKeyDetector     : False
             """)[1:]
 
@@ -179,7 +181,7 @@ def test_old_baseline_ignored_with_update_flag(
             (
                 'test_data/short_files/first_line.py',
                 textwrap.dedent("""
-                    1:secret = 'BEEF0123456789a'
+                    1:seecret = 'BEEF0123456789a'
                     2:skipped_sequential_false_positive = '0123456789a'
                     3:print('second line')
                     4:var = 'third line'
@@ -190,19 +192,19 @@ def test_old_baseline_ignored_with_update_flag(
                 textwrap.dedent("""
                     1:deploy:
                     2:    user: aaronloo
-                    3:    password:
+                    3:    passhword:
                     4:        secure: thequickbrownfoxjumpsoverthelazydog
                     5:    on:
-                    6:        repo: Yelp/detect-secrets
+                    6:        repo: Yelp/detect-sechrets
                 """)[1:-1],
             ),
             (
                 'test_data/short_files/last_line.ini',
                 textwrap.dedent("""
                     1:[some section]
-                    2:secrets_for_no_one_to_find =
+                    2:secreets_for_no_one_to_find =
                     3:    hunter2
-                    4:    password123
+                    4:    passsword123
                     5:    BEEF0123456789a
                 """)[1:-1],
             ),
diff --git a/tests/plugins/keyword_test.py b/tests/plugins/keyword_test.py
new file mode 100644
index 000000000..5d72e32f5
--- /dev/null
+++ b/tests/plugins/keyword_test.py
@@ -0,0 +1,30 @@
+from __future__ import absolute_import
+from __future__ import unicode_literals
+
+import pytest
+
+from detect_secrets.plugins.keyword import KeywordDetector
+from testing.mocks import mock_file_object
+
+
+class TestKeywordDetector(object):
+
+    @pytest.mark.parametrize(
+        'file_content',
+        [
+            (
+                'login_somewhere --http-password hopenobodyfindsthisone\n'
+            ),
+            (
+                'token = "noentropy"'
+            ),
+        ],
+    )
+    def test_analyze(self, file_content):
+        logic = KeywordDetector()
+
+        f = mock_file_object(file_content)
+        output = logic.analyze(f, 'mock_filename')
+        assert len(output) == 1
+        for potential_secret in output:
+            assert 'mock_filename' == potential_secret.filename