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Quick Start

What is Zaius?

Zaius is a B2C CRM that enables omni-channel campaigns.

How does Zaius store data?

At the core of Zaius are Customers.

{% page-ref page="overview/customers/" %}

Every customer has a record of Events that they have performed over time. Every event is classified by a Event Type (e.g. order, product, email) and Event Action (e.g. purchase, view, open) and additional metadata stored in Fields (e.g. product_id).

{% page-ref page="overview/events/" %}

Customers and Events in Zaius are considered Objects, similar to a spreadsheet or a database table. Objects consist of Fields to store metadata and information about the data within the object.

{% hint style="info" %} An example: the Event object has a ts field to store the time at which an event happened & the Customer object has an email field to store the last seen email for the customer. {% endhint %}

Zaius supports the addition of Custom Fields and Custom Objects to support customization of the schema to meet unique business needs (e.g. a Concert Tickets object).

{% page-ref page="overview/" %}

What is a Zaius account?

The way Zaius segregates data is via Accounts. Every account is provided a unique Tracker ID (also referred to as a Public API Key) to separate its data from other Zaius client data.

{% hint style="info" %} All APIs and SDKs use Tracker ID to determine where to send data. {% endhint %}

Common reasons to use multiple Zaius accounts include:

  • Multiple Brands
  • International Stores
  • Business uses multiple eCommerce instances (e.g. multiple Shopify stores)

How to send data to Zaius?

Zaius provides a number of ways to populate data:

{% page-ref page="bulk-imports-exports/" %}

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