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Events describe Customer actions. Events are composed of a Type, Action and additional metadata via fields on the event.

The Event Type is a categorical name associated with the event.

The Event Action is the activity a user did within that event type.

For example, order and product are Event Types while purchase, return, add_to_cart, detail would be actions.

{% hint style="info" %} At minimum, events require an event type and an identifier to associate the event with a customer. {% endhint %}

Standard vs. Custom

Zaius has two types of events: Standard & Custom.

Standard Events

Standard Events are events that have a pre-defined event type/action and expected by Zaius to be accompanied with certain fields. The usage of these events makes the usage of Zaius simpler for common use cases.

Standard Use Case Events

For common events, based on use case (e.g. products, orders, ratings, surveys, loyalty, etc), refer to the appropriate use case documentation:

{% page-ref page="../../use-cases/marketing/" %}

{% page-ref page="../../use-cases/ecommerce/" %}

{% page-ref page="../../use-cases/" %}

Standard Generic Events

Account Events

type action
account login
account logout
account register
account update

Page View Events

type page
pageview /products/12345

{% hint style="info" %} The Web SDK will automatically populate the page field when event type is pageview {% endhint %}

Navigation Events

type action search_term
navigation search cameras
navigation sort
navigation filter

Custom Events

Custom Events are events that you create the event type/action for and choose what fields to use and/or create.


type action venue_name
venue visited TD Garden

To begin sending events to Zaius, refer to the specific documentation for your platform:

{% page-ref page="reference/" %}

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