diff --git a/pkg/cloudprovider/cloud.go b/pkg/cloudprovider/cloud.go
index 57f9d110cf515..ddf74af7da0f6 100644
--- a/pkg/cloudprovider/cloud.go
+++ b/pkg/cloudprovider/cloud.go
@@ -18,7 +18,6 @@ package cloudprovider
 
 import (
 	"net"
-	"strings"
 
 	"github.com/GoogleCloudPlatform/kubernetes/pkg/api"
 )
@@ -43,17 +42,8 @@ type Clusters interface {
 	Master(clusterName string) (string, error)
 }
 
-// TODO(#6812): Use a shorter name that's less likely to be longer than cloud
-// providers' name length limits.
-func GetLoadBalancerName(service *api.Service) string {
-	//GCE requires that the name of a load balancer starts with a lower case letter.
-	ret := "a" + string(service.UID)
-	ret = strings.Replace(ret, "-", "", -1)
-	//AWS requires that the name of a load balancer is shorter than 32 bytes.
-	if len(ret) > 32 {
-		ret = ret[:32]
-	}
-	return ret
+func GetLoadBalancerName(clusterName, serviceNamespace, serviceName string) string {
+	return clusterName + "-" + serviceNamespace + "-" + serviceName
 }
 
 // TCPLoadBalancer is an abstract, pluggable interface for TCP load balancers.
diff --git a/pkg/cloudprovider/servicecontroller/servicecontroller.go b/pkg/cloudprovider/servicecontroller/servicecontroller.go
index 18d7b359423da..0a0dd498c3231 100644
--- a/pkg/cloudprovider/servicecontroller/servicecontroller.go
+++ b/pkg/cloudprovider/servicecontroller/servicecontroller.go
@@ -438,7 +438,7 @@ func needsUpdate(oldService *api.Service, newService *api.Service) bool {
 }
 
 func (s *ServiceController) loadBalancerName(service *api.Service) string {
-	return cloudprovider.GetLoadBalancerName(service)
+	return cloudprovider.GetLoadBalancerName(s.clusterName, service.Namespace, service.Name)
 }
 
 func getTCPPorts(service *api.Service) ([]int, error) {
@@ -571,7 +571,7 @@ func (s *ServiceController) lockedUpdateLoadBalancerHosts(service *api.Service,
 		return nil
 	}
 
-	name := cloudprovider.GetLoadBalancerName(service)
+	name := s.loadBalancerName(service)
 	err := s.balancer.UpdateTCPLoadBalancer(name, s.zone.Region, hosts)
 	if err == nil {
 		return nil
diff --git a/pkg/cloudprovider/servicecontroller/servicecontroller_test.go b/pkg/cloudprovider/servicecontroller/servicecontroller_test.go
index b250bfd4cb3e6..dce3919e82a59 100644
--- a/pkg/cloudprovider/servicecontroller/servicecontroller_test.go
+++ b/pkg/cloudprovider/servicecontroller/servicecontroller_test.go
@@ -27,9 +27,14 @@ import (
 )
 
 const region = "us-central"
+const clusterName = "test-cluster"
+const namespace = "namespace"
 
 func newService(name string, uid types.UID, external bool) *api.Service {
-	return &api.Service{ObjectMeta: api.ObjectMeta{Name: name, Namespace: "namespace", UID: uid}, Spec: api.ServiceSpec{CreateExternalLoadBalancer: external}}
+	return &api.Service{ObjectMeta: api.ObjectMeta{Name: name, Namespace: namespace, UID: uid}, Spec: api.ServiceSpec{CreateExternalLoadBalancer: external}}
+}
+func lbName(serviceName string) string {
+	return clusterName + "-" + namespace + "-" + serviceName
 }
 
 func TestCreateExternalLoadBalancer(t *testing.T) {
@@ -91,7 +96,7 @@ func TestCreateExternalLoadBalancer(t *testing.T) {
 		cloud := &fake_cloud.FakeCloud{}
 		cloud.Region = region
 		client := &testclient.Fake{}
-		controller := New(cloud, client, "test-cluster")
+		controller := New(cloud, client, clusterName)
 		controller.init()
 		cloud.Calls = nil    // ignore any cloud calls made in init()
 		client.Actions = nil // ignore any client calls made in init()
@@ -155,7 +160,7 @@ func TestUpdateNodesInExternalLoadBalancer(t *testing.T) {
 				newService("s0", "333", true),
 			},
 			expectedUpdateCalls: []fake_cloud.FakeUpdateBalancerCall{
-				{Name: "a333", Region: region, Hosts: []string{"node0", "node1", "node73"}},
+				{Name: lbName("s0"), Region: region, Hosts: []string{"node0", "node1", "node73"}},
 			},
 		},
 		{
@@ -166,9 +171,9 @@ func TestUpdateNodesInExternalLoadBalancer(t *testing.T) {
 				newService("s2", "666", true),
 			},
 			expectedUpdateCalls: []fake_cloud.FakeUpdateBalancerCall{
-				{Name: "a444", Region: region, Hosts: []string{"node0", "node1", "node73"}},
-				{Name: "a555", Region: region, Hosts: []string{"node0", "node1", "node73"}},
-				{Name: "a666", Region: region, Hosts: []string{"node0", "node1", "node73"}},
+				{Name: lbName("s0"), Region: region, Hosts: []string{"node0", "node1", "node73"}},
+				{Name: lbName("s1"), Region: region, Hosts: []string{"node0", "node1", "node73"}},
+				{Name: lbName("s2"), Region: region, Hosts: []string{"node0", "node1", "node73"}},
 			},
 		},
 		{
@@ -180,8 +185,8 @@ func TestUpdateNodesInExternalLoadBalancer(t *testing.T) {
 				newService("s4", "123", false),
 			},
 			expectedUpdateCalls: []fake_cloud.FakeUpdateBalancerCall{
-				{Name: "a888", Region: region, Hosts: []string{"node0", "node1", "node73"}},
-				{Name: "a999", Region: region, Hosts: []string{"node0", "node1", "node73"}},
+				{Name: lbName("s1"), Region: region, Hosts: []string{"node0", "node1", "node73"}},
+				{Name: lbName("s3"), Region: region, Hosts: []string{"node0", "node1", "node73"}},
 			},
 		},
 	}
@@ -190,7 +195,7 @@ func TestUpdateNodesInExternalLoadBalancer(t *testing.T) {
 
 		cloud.Region = region
 		client := &testclient.Fake{}
-		controller := New(cloud, client, "test-cluster2")
+		controller := New(cloud, client, clusterName)
 		controller.init()
 		cloud.Calls = nil // ignore any cloud calls made in init()