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+Kindlegen requires title and author metadata. To generate a mobi file from
+a pandoc ebook, first generate an epub file using the metadata.xml file 
+included:
+
+```
+pandoc -f markdown -t epub --epub-metadata=metadata.xml -o backbone-fundamentals.epub README.md
+```
+
+then use the kindlegen tool to make a mobi from that epub:
+
+```
+kindlegen backbone-fundamentals.epub
+```