diff --git a/components/datatypes/consent/consent-preferences.schema.json b/components/datatypes/consent/consent-preferences.schema.json
index bbb86ce701..c761ffcdb7 100644
--- a/components/datatypes/consent/consent-preferences.schema.json
+++ b/components/datatypes/consent/consent-preferences.schema.json
@@ -226,6 +226,7 @@
             "push",
             "inApp",
             "sms",
+            "whatsApp",
             "phone",
             "phyMail",
             "inVehicle",
@@ -241,6 +242,7 @@
             "push": "Push Notifications",
             "inApp": "In-app Messages",
             "sms": "SMS (Text Messages)",
+            "whatsApp": "WhatsApp Messages",
             "phone": "Phone Calls",
             "phyMail": "Physical Mail",
             "inVehicle": "In-vehicle Messages",
@@ -309,6 +311,13 @@
           "$ref": "#/definitions/marketing-field",
           "meta:titleId": "consents-and-preferences##xdm:sms##title##14821",
           "meta:descriptionId": "consents-and-preferences##xdm:sms##description##10841"
+        },
+        "xdm:whatsApp": {
+          "title": "Receive WhatsApp",
+          "description": "User agrees to receive text messages",
+          "$ref": "#/definitions/marketing-field",
+          "meta:titleId": "consents-and-preferences##xdm:whatsApp##title##14821",
+          "meta:descriptionId": "consents-and-preferences##xdm:whatsApp##description##10841"
         }
       },
       "meta:titleId": "consents-and-preferences##base-marketing##title##34441",
@@ -328,6 +337,7 @@
             "push",
             "inApp",
             "sms",
+            "whatsApp",
             "phone",
             "phyMail",
             "inVehicle",
@@ -343,6 +353,7 @@
             "push": "Push Notifications",
             "inApp": "In-app Messages",
             "sms": "SMS (Text Messages)",
+            "whatsApp": "WhatsApp Messages (Meta)",
             "phone": "Phone Calls",
             "phyMail": "Physical Mail",
             "inVehicle": "In-vehicle Messages",
@@ -384,6 +395,13 @@
           "meta:titleId": "consents-and-preferences##xdm:sms##title##68521",
           "meta:descriptionId": "consents-and-preferences##xdm:sms##description##45961"
         },
+        "xdm:whatsApp": {
+          "title": "Receive whatsApp",
+          "description": "User agrees to receive whatsApp messages",
+          "$ref": "#/definitions/marketing-with-subscriptions",
+          "meta:titleId": "consents-and-preferences##xdm:whatsApp##title##68521",
+          "meta:descriptionId": "consents-and-preferences##xdm:whatsApp##description##45961"
+        },
         "xdm:call": {
           "title": "Receive calls",
           "description": "User permits receiving calls",
@@ -433,6 +451,13 @@
           "$ref": "#/definitions/marketing-field",
           "meta:titleId": "consents-and-preferences##xdm:sms##title##12131",
           "meta:descriptionId": "consents-and-preferences##xdm:sms##description##16821"
+        },
+        "xdm:whatsApp": {
+          "title": "Receive whatsApp",
+          "description": "User agrees to receive whatsApp messages",
+          "$ref": "#/definitions/marketing-field",
+          "meta:titleId": "consents-and-preferences##xdm:whatsApp##title##12131",
+          "meta:descriptionId": "consents-and-preferences##xdm:whatsApp##description##16821"
         }
       },
       "meta:titleId": "consents-and-preferences##idSpecific-marketing##title##57411",