diff --git a/adsws/feedback/config.py b/adsws/feedback/config.py
index 9092195..5c43228 100644
--- a/adsws/feedback/config.py
+++ b/adsws/feedback/config.py
@@ -3,12 +3,14 @@
 the application name.
 """
 EXTENSIONS = [
-    'adsws.ext.ratelimiter'
+    'adsws.ext.ratelimiter',
+    'adsws.ext.mail'
 ]
 
 FEEDBACK_SLACK_END_POINT = 'https://hooks.slack.com/services/TOKEN/TOKEN'
+FEEDBACK_SLACK_EMOJI = ':interrobang:'
 GOOGLE_RECAPTCHA_ENDPOINT = 'https://www.google.com/recaptcha/api/siteverify'
 GOOGLE_RECAPTCHA_PRIVATE_KEY = 'MY_PRIVATE_KEY'
 CORS_DOMAINS = ['https://ui.adsabs.harvard.edu']
 CORS_HEADERS = []
-CORS_METHODS = ['POST', 'GET']
\ No newline at end of file
+CORS_METHODS = ['POST', 'GET']
diff --git a/adsws/feedback/utils.py b/adsws/feedback/utils.py
index e3eb104..92380fc 100644
--- a/adsws/feedback/utils.py
+++ b/adsws/feedback/utils.py
@@ -3,6 +3,16 @@
 for this module. But are also used in differing modules insidide the same
 project, and so do not belong to anything specific.
 """
+from flask import current_app
+from flask.ext.mail import Message
+
+def send_feedback_email(name, sender, feedback):
+    msg = Message(subject="Bumblebee Feedback",
+                  recipients=['ehenneken@cfa.harvard.edu'],
+                  sender=(name, sender),
+                  body=feedback)
+    current_app.extensions['mail'].send(msg)
+    return msg
 
 def err(error_dictionary):
     """
@@ -11,4 +21,4 @@ def err(error_dictionary):
 
     :return: tuple of error message and error number
     """
-    return {'error': error_dictionary['body']}, error_dictionary['number']
\ No newline at end of file
+    return {'error': error_dictionary['body']}, error_dictionary['number']
diff --git a/adsws/feedback/views.py b/adsws/feedback/views.py
index cd2cd9b..31794d5 100644
--- a/adsws/feedback/views.py
+++ b/adsws/feedback/views.py
@@ -11,6 +11,7 @@
 from adsws.feedback.utils import err
 from adsws.accounts.utils import verify_recaptcha, get_post_data
 from werkzeug.exceptions import BadRequestKeyError
+from utils import send_feedback_email
 
 API_DOCS = 'https://github.com/adsabs/adsabs-dev-api'
 ERROR_UNVERIFIED_CAPTCHA = dict(
@@ -52,13 +53,23 @@ def prettify_post(post_data):
         except BadRequestKeyError:
             raise
 
-        icon_emoji = ':goberserk:'
+        feedback_email = 'no email sent'
+        if post_data.has_key('_replyto') and post_data.has_key('name'):
+            try:
+                res = send_feedback_email(name, reply_to, comments)
+                feedback_email = 'success'
+            except:
+                pass
+                feedback_email = 'failed'
+
+        icon_emoji = current_app.config['FEEDBACK_SLACK_EMOJI']
 
         text = [
             '```Incoming Feedback```',
             '*Commenter*: {}'.format(name),
             '*e-mail*: {}'.format(reply_to),
-            '*Feedback*: {}'.format(comments)
+            '*Feedback*: {}'.format(comments),
+            '*sent to adshelp*: {}'.format(feedback_email)
         ]
 
         used = ['channel', 'username', 'name', '_replyto', 'comments', 'g-recaptcha-response']
diff --git a/adsws/tests/test_feedback.py b/adsws/tests/test_feedback.py
index 78d59e4..643c4c5 100644
--- a/adsws/tests/test_feedback.py
+++ b/adsws/tests/test_feedback.py
@@ -252,14 +252,16 @@ def test_parser_parses_content(self):
         """
         Tests that the input given is parsed sensibly for slack
         """
+        emoji = current_app.config['FEEDBACK_SLACK_EMOJI']
         post_data_sent = {
             'text': '```Incoming Feedback```\n'
                     '*Commenter*: Commenter\n'
                     '*e-mail*: commenter@email.com\n'
-                    '*Feedback*: Why are my citations missing?',
+                    '*Feedback*: Why are my citations missing?\n'
+                    '*sent to adshelp*: failed',
             'username': 'TownCrier',
             'channel': '#feedback',
-            'icon_emoji': ':goberserk:'
+            'icon_emoji': emoji
         }
 
         form_data = {
@@ -278,17 +280,18 @@ def test_can_send_abritrary_keyword_values(self):
         Test the end point is not restrictive on the keyword values it can
         create content for.
         """
-
+        emoji = current_app.config['FEEDBACK_SLACK_EMOJI']
         post_data_sent = {
             'text': '```Incoming Feedback```\n'
                     '*Commenter*: Commenter\n'
                     '*e-mail*: commenter@email.com\n'
                     '*Feedback*: Why are my citations missing?\n'
+                    '*sent to adshelp*: failed\n'
                     '*IP Address*: 127.0.0.1\n'
                     '*Browser*: Firefox v42',
             'username': 'TownCrier',
             'channel': '#feedback',
-            'icon_emoji': ':goberserk:'
+            'icon_emoji': emoji
         }
 
         form_data = {