ANALYZING PURCHASING TRENDS IN HEROES OF PYMOLI GAME
Heroes of Pymoli is a fantasy game of which is free-to-play, but players are encouraged to purchase optional items that would enhance their playing experience. In this report, we will analyze the game's purchasing data to draw meaningful insights.
780 purchases were made on Heroes of Pymoli game. Dataset includes characteristics of 780 purchases were made by players. Screen names, ages, genders of the buyers, and price of the items are provided in the dataset. Dataset is obtained in csv file format. Dataset does not have any missing values.
Python programming language is the only tool used for the analysis. The purchase data is analyzed based on gender demographics, age demographics, most popular items and most profitable items.
We observe that $2,379.77 total revenue was generated by the 780 transactions. In these transactions, 183 unique items were purchased by 576 players.
According to purchase data, 484 of the players declared themselves as "Male" (84%), 81 of them "Female" (14%) and 11 of them "Other/Non-disclosed (2%) (see the table below).
We see that 652 purchases were made by male players while female players made 113 purchases. $1,967.64 total revenue was generated from purchases made by male players while $361.94 total revenue was generated from the purchases made by female players (see the table below).
45% of the purchases were made by the players in the age group 20-24 and $1,114.06 total revenue was generated from these purchases(see the table below).
"Oathbreaker, Last Hope of the Breaking Storm" is the most popular item that was purchased by 12 times. $50.76 total revenue was generated by these purchases (see table below).
CONCLUSIONS & RECOMMENDATIONS
According to purchase data of Heroes of Pymoli fantasy game, male players and the players in the 20-24 age group generate more revenue. Marketing campaigns focusing on these groups will have more possibility to increase revenue. Marketing campaigns increasing the visibility of popular items will bring more revenue.