diff --git a/airbyte-webapp/.gitignore b/airbyte-webapp/.gitignore
index 4c2aede53775..970b7323e235 100644
--- a/airbyte-webapp/.gitignore
+++ b/airbyte-webapp/.gitignore
@@ -11,11 +11,8 @@
 
 # misc
 .DS_Store
-.env.local
-.env.development.local
-.env.test.local
-.env.production.local
 
+# Log files
 npm-debug.log*
 yarn-debug.log*
 yarn-error.log*
@@ -23,9 +20,16 @@ yarn-error.log*
 *.iml
 /.idea
 
-.npmrc
+# Environment overwrites
 .env.development
 .env.production
+.env.local
+.env.development.local
+.env.test.local
+.env.production.local
+
+# Local overwrites
+.experiments.json
 
 storybook-static/
 
diff --git a/airbyte-webapp/package.json b/airbyte-webapp/package.json
index 113e822c4a84..b5f62ab1726b 100644
--- a/airbyte-webapp/package.json
+++ b/airbyte-webapp/package.json
@@ -8,9 +8,9 @@
   "scripts": {
     "prepare": "cd .. && husky install airbyte-webapp/.husky",
     "prestart": "npm run generate-client",
-    "start": "craco start",
+    "start": "node -r ./scripts/dev-overwrites.js ./node_modules/.bin/craco start",
     "prestart:cloud": "npm run generate-client",
-    "start:cloud": "AB_ENV=${AB_ENV-frontend-dev} node -r ./scripts/environment.js ./node_modules/.bin/craco start",
+    "start:cloud": "AB_ENV=${AB_ENV-frontend-dev} node -r ./scripts/environment.js -r ./scripts/dev-overwrites.js ./node_modules/.bin/craco start",
     "prebuild": "npm run generate-client",
     "build": "BUILD_PATH='./build/app' craco build",
     "pretest": "npm run generate-client",
diff --git a/airbyte-webapp/scripts/dev-overwrites.js b/airbyte-webapp/scripts/dev-overwrites.js
new file mode 100644
index 000000000000..9633cc484699
--- /dev/null
+++ b/airbyte-webapp/scripts/dev-overwrites.js
@@ -0,0 +1,14 @@
+const fs = require("fs");
+const path = require("path");
+
+const EXPERIMENTS_FILE = path.resolve(__dirname, "../.experiments.json");
+
+if (fs.existsSync(EXPERIMENTS_FILE)) {
+  console.log("\nOverwriting experiments from .experiments.json ...");
+  const overwrites = require(EXPERIMENTS_FILE);
+
+  if (Object.keys(overwrites).length) {
+    console.log(`Overwriting experiments with the following values:\n\n${JSON.stringify(overwrites, null, 2)}`);
+    process.env.REACT_APP_EXPERIMENT_OVERWRITES = JSON.stringify(overwrites);
+  }
+}
diff --git a/airbyte-webapp/src/hooks/services/Experiment/ExperimentService.tsx b/airbyte-webapp/src/hooks/services/Experiment/ExperimentService.tsx
index 96649e5bda88..6529d0fad3b7 100644
--- a/airbyte-webapp/src/hooks/services/Experiment/ExperimentService.tsx
+++ b/airbyte-webapp/src/hooks/services/Experiment/ExperimentService.tsx
@@ -4,6 +4,10 @@ import { createContext, useContext, useMemo } from "react";
 import { useObservable } from "react-use";
 import { EMPTY, Observable } from "rxjs";
 
+const devOverwrites = process.env.REACT_APP_EXPERIMENT_OVERWRITES
+  ? (JSON.parse(process.env.REACT_APP_EXPERIMENT_OVERWRITES) as Record<string, unknown>)
+  : {};
+
 const experimentContext = createContext<ExperimentService | null>(null);
 
 /**
@@ -15,7 +19,7 @@ export interface ExperimentService {
   getExperimentChanges$<K extends keyof Experiments>(key: K): Observable<Experiments[K]>;
 }
 
-export function useExperiment<K extends keyof Experiments>(key: K, defaultValue: Experiments[K]): Experiments[K] {
+function useExperimentHook<K extends keyof Experiments>(key: K, defaultValue: Experiments[K]): Experiments[K] {
   const experimentService = useContext(experimentContext);
   // Get the observable for the changes of the experiment or an empty (never emitting) observable in case the
   // experiment service doesn't exist (e.g. we're running in OSS or it failed to initialize)
@@ -25,4 +29,17 @@ export function useExperiment<K extends keyof Experiments>(key: K, defaultValue:
   return useObservable(onChanges$, experimentService?.getExperiment(key, defaultValue) ?? defaultValue);
 }
 
+function useExperimentWithOverwrites<K extends keyof Experiments>(
+  key: K,
+  defaultValue: Experiments[K]
+): Experiments[K] {
+  // Load the regular experiments value via the prod hook
+  const value = useExperimentHook(key, defaultValue);
+  // Use the overwrite value if it's available, otherwise the proper value
+  return key in devOverwrites ? (devOverwrites[key] as Experiments[K]) : value;
+}
+
+// Allow overwriting values via the .experiments.dev file (and thus the REACT_APP_EXPERIMENT_OVERWRITES env variable) only during development
+export const useExperiment = process.env.NODE_ENV === "development" ? useExperimentWithOverwrites : useExperimentHook;
+
 export const ExperimentProvider = experimentContext.Provider;