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Before you start page #112
An information page that immediately follows a start page. It helps users understand what they need to do before they start using the service.
Qualitative research for Carer's Allowance found that GOV.UK content alone wasn't making people aware that applying for Carer's Allowance may (in certain circumstances) affect the benefits of the person they care for. Data analysis found that people were dropping out of the service when this was made clear to them later in their journey.
Has anyone tested this yet?
We're finding (via eye-tracking, and post-test questions) that users are completely ignoring the 'before you start' content on the Start page of our service because they're focussed on the big green button, so ignoring anything under it.
Putting the content on a separate, dedicated 'Before you start' page seems like a way to get the user to read the content, but having this 'Before you Start' content after the Start page seems illogical. I suppose a change to the page's title would solve this though - 'Before you continue'?!