diff --git a/app/assets/stylesheets/licence-finder.scss b/app/assets/stylesheets/licence-finder.scss
index 26ad8244..207cfd5a 100644
--- a/app/assets/stylesheets/licence-finder.scss
+++ b/app/assets/stylesheets/licence-finder.scss
@@ -32,17 +32,6 @@ header.page-header hgroup {
   margin-top: 0.25em;
 }
 
-/* reset margin on start */
-.start-page header.page-header hgroup {
-  margin: 0 24em 0 0;
-  padding: 1em 2em 2em 2em;
-
-  @include media(mobile) {
-    margin-right: 0;
-    padding-bottom: 0;
-  }
-}
-
 a.remove,
 a.add {
   float: right;
diff --git a/app/controllers/licence_finder_controller.rb b/app/controllers/licence_finder_controller.rb
index d6636220..1662d482 100644
--- a/app/controllers/licence_finder_controller.rb
+++ b/app/controllers/licence_finder_controller.rb
@@ -11,23 +11,12 @@ class LicenceFinderController < ApplicationController
   ].freeze
   ACTIONS = %w(sectors activities business_location).freeze
 
-  # These are the correlation_ids
-  # POPULAR_LICENCE_IDS = %w(1083741799 1083741393 1084158580 1075329003 1084062657 1075429257 1083741306)
-  # These are the legal_ref_ids (mapped from the correlation_ids above)
-  # POPULAR_LICENCE_IDS = %w(1620001 1040001 590001 1520001 1520002 1160001 1170001)
-  # These are the gds_ids (mapped from the legal_ref_ids above)
-  POPULAR_LICENCE_IDS = %w(1071-5-1 1071-3-1 390-7-1 521-5-1 521-3-1 860-5-1 860-3-1).freeze
-
-  before_filter :extract_and_validate_sector_ids, except: [:start, :sectors, :browse_sector_index, :browse_sector, :browse_sector_child, :browse_sector_grandchild]
-  before_filter :extract_and_validate_activity_ids, except: [:start, :sectors, :sectors_submit, :activities, :browse_sector_index, :browse_sector, :browse_sector_child, :browse_sector_grandchild]
+  before_filter :extract_and_validate_sector_ids, except: [:sectors, :browse_sector_index, :browse_sector, :browse_sector_child, :browse_sector_grandchild]
+  before_filter :extract_and_validate_activity_ids, except: [:sectors, :sectors_submit, :activities, :browse_sector_index, :browse_sector, :browse_sector_child, :browse_sector_grandchild]
   before_filter :set_expiry
   before_filter :setup_navigation_helpers
   after_action :add_analytics_headers
 
-  def start
-    setup_popular_licences
-  end
-
   def sectors
     @picked_sectors = Sector.find_by_public_ids(extract_ids(:sector)).ascending(:name).to_a
     @sectors = if params[:q].present?
@@ -156,11 +145,6 @@ def setup_navigation_helpers
     end
   end
 
-  def setup_popular_licences
-    licences = POPULAR_LICENCE_IDS.map { |id| Licence.find_by_gds_id(id) }.compact
-    @popular_licences = LicenceFacade.create_for_licences(licences).select(&:published?).first(3)
-  end
-
   def add_analytics_headers
     if @sectors && params[:q].present?
       set_slimmer_headers(result_count: @sectors.length)
diff --git a/app/helpers/application_helper.rb b/app/helpers/application_helper.rb
index 99255840..df60e38a 100644
--- a/app/helpers/application_helper.rb
+++ b/app/helpers/application_helper.rb
@@ -1,4 +1,8 @@
 module ApplicationHelper
+  def start_path
+    "/#{APP_SLUG}"
+  end
+
   def current_question(&block)
     render partial: 'current_question', locals: {
       body: capture(&block),
diff --git a/app/views/licence_finder/start.html.erb b/app/views/licence_finder/start.html.erb
deleted file mode 100644
index fa668447..00000000
--- a/app/views/licence_finder/start.html.erb
+++ /dev/null
@@ -1,40 +0,0 @@
-<% content_for :page_class do %>start-page<% end %>
-
-<div class="article-container group">
-  <article role="article" class="group">
-    <div class="inner">
-
-      <section class="intro">
-        <div class="get-started-intro">
-          <p>You may need a licence for:</p>
-
-          <ul>
-            <li>some business activities</li>
-            <li>other activities, eg street parties</li>
-          </ul>
-
-          <p>Use this tool to find out which licences you may need.</p>
-        </div>
-
-        <p id="get-started" class="get-started">
-        <%= link_to sectors_path, :class => "big button" do %>
-          Find licences
-        <% end %>
-        </p>
-      </section>
-
-      <%- if @popular_licences.any? -%>
-        <div class="popular-licences">
-          <h2>Popular licences</h2>
-          <ol>
-            <%- @popular_licences.each do |licence| -%>
-              <li>
-                <%= render :partial => 'licence', :object => licence %>
-              </li>
-            <%- end -%>
-          </ol>
-        </div>
-      <%- end -%>
-    </div>
-  </article>
-</div>
diff --git a/config/routes.rb b/config/routes.rb
index 086f4b80..81dee7df 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -2,7 +2,6 @@
   # The priority is based upon order of creation: first created -> highest priority.
   # See how all your routes lay out with "rake routes".
 
-  get "#{APP_SLUG}" => "licence_finder#start", :as => :start
   get "#{APP_SLUG}/sectors" => "licence_finder#sectors", :as => :sectors
   get "#{APP_SLUG}/activities" => "licence_finder#activities", :as => :activities
   get "#{APP_SLUG}/location" => "licence_finder#business_location", :as => :business_location
@@ -13,6 +12,4 @@
   get "#{APP_SLUG}/browse-sectors/:sector" => "licence_finder#browse_sector", :as => :browse_sector
   get "#{APP_SLUG}/browse-sectors/:sector_parent/:sector" => "licence_finder#browse_sector_child", :as => :browse_sector_child
 
-  root :to => redirect("/#{APP_SLUG}", :status => 302)
-
 end
diff --git a/spec/controllers/licence_finder_controller_spec.rb b/spec/controllers/licence_finder_controller_spec.rb
index 40379573..9c4f1517 100644
--- a/spec/controllers/licence_finder_controller_spec.rb
+++ b/spec/controllers/licence_finder_controller_spec.rb
@@ -7,67 +7,6 @@
     @question3 = 'Where will you be located?'
   end
 
-  describe "GET 'start'" do
-    it "returns http success" do
-      get 'start'
-      expect(response).to be_success
-    end
-
-    it "sets correct expiry headers" do
-      get :start
-
-      expect(response.headers["Cache-Control"]).to eq("max-age=1800, public")
-    end
-
-    describe "setting up popular licences" do
-      before :each do
-        LicenceFinderController::POPULAR_LICENCE_IDS.each_with_index do |gds_id, i|
-          l = FactoryGirl.create(:licence, gds_id: gds_id)
-          instance_variable_set("@l#{i}", l) # @l1 = l
-        end
-      end
-
-      it "assigns facades for the published licences to @popular_licences" do
-        lf1 = double("lf1", published?: true)
-        lf2 = double("lf2", published?: false)
-        lf3 = double("lf3", published?: false)
-        lf4 = double("lf4", published?: true)
-        expect(LicenceFacade).to receive(:create_for_licences).with([@l0, @l1, @l2, @l3, @l4, @l5, @l6]).
-          and_return([lf1, lf2, lf3, lf4])
-
-        get :start
-
-        expect(assigns[:popular_licences]).to eq([lf1, lf4])
-      end
-
-      it "only assigns the first 3 to @popular_licences" do
-        lf1 = double("lf1", published?: true)
-        lf2 = double("lf2", published?: false)
-        lf3 = double("lf3", published?: true)
-        lf4 = double("lf4", published?: true)
-        lf5 = double("lf5", published?: true)
-        allow(LicenceFacade).to receive(:create_for_licences).
-          and_return([lf1, lf2, lf3, lf4, lf5])
-
-        get :start
-
-        expect(assigns[:popular_licences]).to eq([lf1, lf3, lf4])
-      end
-
-      it "copes with licences missing from the local database" do
-        @l1.destroy
-        @l2.destroy
-        lf1 = double("lf1", published?: true)
-        expect(LicenceFacade).to receive(:create_for_licences).with([@l0, @l3, @l4, @l5, @l6]).
-          and_return([lf1])
-
-        get :start
-
-        expect(assigns[:popular_licences]).to eq([lf1])
-      end
-    end
-  end
-
   describe "GET 'sectors'" do
     it "returns no sectors if no query is provided" do
       @s1 = FactoryGirl.create(:sector, name: "Alpha")
diff --git a/spec/integration/finding_licences_spec.rb b/spec/integration/finding_licences_spec.rb
index 6bc77afa..515bdad3 100644
--- a/spec/integration/finding_licences_spec.rb
+++ b/spec/integration/finding_licences_spec.rb
@@ -31,11 +31,7 @@
     $search.index_all
     rummager_has_licences([], when_searching_for: [l1])
 
-    visit "/#{APP_SLUG}"
-
-    expect(page).to have_link('Find licences')
-
-    click_on 'Find licences'
+    visit "/#{APP_SLUG}/sectors"
 
     i_should_be_on "/#{APP_SLUG}/sectors"
 
diff --git a/spec/integration/root_redirect_spec.rb b/spec/integration/root_redirect_spec.rb
deleted file mode 100644
index 57def13e..00000000
--- a/spec/integration/root_redirect_spec.rb
+++ /dev/null
@@ -1,9 +0,0 @@
-require 'rails_helper'
-
-RSpec.describe "Redirecting the root URL", type: :request do
-  specify "visiting the root URL redirects me to the licence-finder start page" do
-    visit "/"
-
-    i_should_be_on "/#{APP_SLUG}"
-  end
-end
diff --git a/spec/integration/start_page_spec.rb b/spec/integration/start_page_spec.rb
deleted file mode 100644
index 71cc4fb9..00000000
--- a/spec/integration/start_page_spec.rb
+++ /dev/null
@@ -1,95 +0,0 @@
-require 'rails_helper'
-
-RSpec.describe "Start page", type: :request do
-  include RummagerHelpers
-
-  specify "Inspecting the start page" do
-    visit "/#{APP_SLUG}"
-
-    within 'article[role=article]' do
-      within 'section.intro' do
-        expect(page).to have_link("Find licences", href: sectors_path)
-      end
-    end
-
-    expect(page).to have_selector("#test-report_a_problem")
-    expect(page).to have_css(shared_component_selector('breadcrumbs'))
-    expect(page).to have_css(shared_component_selector('related_items'))
-  end
-
-  context "Seeing popular licences on the start page" do
-    before :each do
-      @popular_licence_ids = LicenceFinderController::POPULAR_LICENCE_IDS
-      @popular_licence_ids.each do |gds_id|
-        FactoryGirl.create(:licence, gds_id: gds_id)
-      end
-      @all_licences = Licence
-        .where(gds_id: { '$in': @popular_licence_ids })
-        .sort { |a, b|
-          @popular_licence_ids.index(a.gds_id) <=> @popular_licence_ids.index(b.gds_id)
-        }
-    end
-
-    specify "should not see popular licences section if none of the popular licences are available in Rummager" do
-      rummager_has_licences([], when_searching_for: @all_licences)
-      visit "/#{APP_SLUG}"
-
-      expect(page).not_to have_selector('div.popular-licences')
-      expect(page).not_to have_content('Popular licences')
-    end
-
-    specify "should display licences available in Rummager" do
-      licences = Licence.where(
-        gds_id: {
-          '$in': [@popular_licence_ids[0], @popular_licence_ids[1]]
-        }
-      )
-      rummager_has_licences(licences, when_searching_for: @all_licences)
-
-      visit "/#{APP_SLUG}"
-
-      within 'div.popular-licences' do
-        expect(page).to have_content("Popular licences")
-
-        expect(licences.count).to be > 0
-        licences.each do |licence|
-          expected_title = "Title from search for #{licence.gds_id}"
-
-          expect(page).to have_selector('li a', text: expected_title)
-
-          within_section "list item containing #{expected_title}" do
-            expect(page).to have_link(expected_title, href: /\/licence-#{licence.gds_id}/)
-            expect(page).to have_content("Short description for #{licence.gds_id}")
-          end
-        end
-      end
-    end
-
-    specify "should only display the first 3 that are available" do
-      expected_licences = Licence.where(
-        gds_id: {
-          '$in': [
-            @popular_licence_ids[0],
-            @popular_licence_ids[1],
-            @popular_licence_ids[3]
-          ]
-        }
-      )
-      expect(expected_licences.count).to be > 0
-
-      rummager_has_licences(
-        expected_licences, when_searching_for: @all_licences
-      )
-
-      visit "/#{APP_SLUG}"
-
-      within 'div.popular-licences' do
-        expected_licences.each do |licence|
-          expected_title = "Title from search for #{licence.gds_id}"
-
-          expect(page).to have_selector('li a', text: expected_title)
-        end
-      end
-    end
-  end
-end