diff --git a/README.md b/README.md
index 9196e0d..fcd7f98 100644
--- a/README.md
+++ b/README.md
@@ -1,14 +1,25 @@
 # puppet-skeleton
 
-Skeleton project for infrastructure teams.
+This is a skeleton project for Web Operations teams using Puppet. It ties
+together a suite of sensible defaults, best current practices, and re-usable
+code. The intentions of which are two-fold:
 
-## Requirements
+- New projects can get started and bootstrapped faster without needing to
+  collate or re-writing this material themselves.
 
-- [Ruby](http://www.ruby-lang.org/) and [Bundler](http://gembundler.com/) -- ideally with [rbenv](https://github.com/sstephenson/rbenv)
-- [Vagrant](http://www.vagrantup.com/) -- ideally version >= 1.1
+- The standardisation and modularisation of these materials makes it easier
+  for ongoing improvements to be shared, in both directions, between
+  different teams.
+
+It is suggested that you fork or clone this repository when starting out.
+Improvements can be submitted back with pull requests. Any significant
+portions of code should be modularised to a more appropriate distribution
+mechanism, such as Ruby gems or Vagrant plugins.
 
 ## Batteries included
 
+Here are the headline details of what's inside.
+
 ### Module management
 
 [librarian-puppet](https://github.com/rodjek/librarian-puppet) is used to
@@ -32,3 +43,8 @@ A modularised `Rakefile` will call the following test suites, in order:
 
 A simple `Vagrantfile` demonstrating the use of a mutli-VM setup with a
 Puppet provisioner.
+
+## Requirements
+
+- [Ruby](http://www.ruby-lang.org/) and [Bundler](http://gembundler.com/) -- ideally with [rbenv](https://github.com/sstephenson/rbenv)
+- [Vagrant](http://www.vagrantup.com/) -- ideally version >= 1.1