Add ruff and use pyproject.toml (move away from setup.cfg)

[gsheni]

Fixes #3684

[codecov]

Codecov Report

Merging #3928 (e2b21b9) into main (b40b423) will increase coverage by 0.1%.
The diff coverage is 100.0%.

@@           Coverage Diff           @@
##            main   #3928     +/-   ##
=======================================
+ Coverage   99.7%   99.7%   +0.1%     
=======================================
  Files        346     346             
  Lines      36727   36719      -8     
=======================================
- Hits       36594   36589      -5     
+ Misses       133     130      -3     

Impacted Files	Coverage Δ
evalml/automl/automl_search.py	99.6% <ø> (ø)
evalml/data_checks/datetime_format_data_check.py	100.0% <ø> (ø)
evalml/data_checks/id_columns_data_check.py	100.0% <ø> (ø)
...tanding/prediction_explanations/_user_interface.py	100.0% <ø> (ø)
evalml/model_understanding/visualizations.py	100.0% <ø> (ø)
evalml/objectives/objective_base.py	100.0% <ø> (ø)
.../pipelines/binary_classification_pipeline_mixin.py	100.0% <ø> (ø)
evalml/pipelines/components/component_base.py	100.0% <ø> (ø)
evalml/pipelines/utils.py	99.6% <ø> (ø)
evalml/tests/automl_tests/dask_test_utils.py	100.0% <ø> (ø)
... and 49 more

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[cp2boston]

looks good to me

[eccabay]

Looks good, just want to make sure we're not excluding too much from our code coverage