Feature and primitive serialization and deserialization improvements

[thehomebrewnerd]

Serialization and deserialization improvements

Implements several changes to improve serialization and deserialization of Features:

• Uses a common primitive object when deserializing features that use the same primitive rather than creating separate primitive instances for each primitive (Improve feature deserialization to use common primitive instances #2127)
• Serialize each primitive only once rather than saving duplicate primitive information for features that use the same primitive
• Allow users to easily rename Feature output column names and serialize/deserialize these custom names properly.

[codecov]

Codecov Report

Merging #2136 (2ba8139) into main (3c99fad) will increase coverage by 0.01%.
The diff coverage is 100.00%.

@@            Coverage Diff             @@
##             main    #2136      +/-   ##
==========================================
+ Coverage   99.22%   99.23%   +0.01%     
==========================================
  Files         143      143              
  Lines       16937    17199     +262     
==========================================
+ Hits        16805    17068     +263     
+ Misses        132      131       -1     

Impacted Files	Coverage Δ
...aturetools/tests/primitive_tests/test_agg_feats.py	99.51% <ø> (-0.01%)	⬇️
...ools/tests/primitive_tests/test_direct_features.py	100.00% <ø> (ø)
...imitive_tests/test_groupby_transform_primitives.py	100.00% <ø> (ø)
...ls/tests/primitive_tests/test_identity_features.py	100.00% <ø> (ø)
...s/tests/primitive_tests/test_transform_features.py	99.86% <ø> (-0.01%)	⬇️
featuretools/feature_base/feature_base.py	97.85% <100.00%> (+0.32%)	⬆️
featuretools/feature_base/features_deserializer.py	100.00% <100.00%> (ø)
featuretools/feature_base/features_serializer.py	100.00% <100.00%> (ø)
featuretools/primitives/utils.py	99.60% <100.00%> (+<0.01%)	⬆️
...utational_backend/test_calculate_feature_matrix.py	100.00% <100.00%> (ø)
... and 6 more

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[rwedge]

Let's mention set_feature_names in the release notes as an improvement

[thehomebrewnerd]

Let's mention set_feature_names in the release notes as an improvement

Separated that PR out into a separate entry in the Enhancements section instead of lumping it in with the other changes in the Changes section.