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Rubicon Project

If you want to serve ads via your Ad Server then there is no need to use the adapter when using Smart Tags. These can simply be served via your Ad Server in the normal fashion. You simply need to ensure that you are using secure tags (https).

The Rubicon Project adapter supports Smart Tags and FastLane directly on the page.

The FastLane (Single Slot) runs FastLane at the slot level and then calls DFP passing in the additional targeting data.

Examples

Smart Tag

Basic

<amp-ad width=320 height=50
    type="rubicon"
    data-method="smartTag"
    data-account="14062"
    data-site="70608"
    data-zone="335918"
    data-size="43">
</amp-ad>

With additional targeting

<amp-ad width="320" height="50"
    type="rubicon"
    data-method="smartTag"
    data-account="14062"
    data-site="70608"
    data-zone="335918"
    data-size="43"
    data-kw="amp"
    json='{"visitor":{"age":"18-24","gender":"male"},"inventory":{"section":"amp"}}'>
</amp-ad>

FastLane (Single Slot)

Basic

<amp-ad width=320 height=50
    type="rubicon"
    data-method="fastLane"
    data-slot="/5300653/amp_test"
    data-account="14062"
    data-pos="atf">
</amp-ad>

With additional targeting (FastLane & DFP)

<amp-ad width="320" height="50"
    type="rubicon"
    data-method="fastLane"
    data-slot="/5300653/amp_test"
    data-account="14062"
    data-pos="atf"
    data-kw="amp"
    json='{"targeting":{"kw":"amp-test","age":"18-24","gender":"male","section":"amp"},"visitor":{"age":"18-24","gender":"male"},"inventory":{"section":"amp"}}'>
</amp-ad>

Configuration

For semantics of configuration, please contact your Rubicon Account Director @ Rubicon Project

Ad size

By default the ad size is based on the width and height attributes of the amp-ad tag.

Supported parameters

Smart Tag

  • data-method
  • data-account
  • data-site
  • data-zone
  • data-size

FastLane (Single Slot)

  • data-method
  • data-slot
  • data-account
  • data-pos

Supported via json attribute (DFP parameters):

  • targeting
  • categoryExclusions
  • tagForChildDirectedTreatment
  • cookieOptions

For the most up-to-date list of Doubleclick supported parameters and usage please refer to Doubleclick reference guide here.

First Party Data & Keywords
  • data-kw
  • json - for visitor and inventory data