diff --git a/3p/integration.js b/3p/integration.js
index 05463a3e7c11..3b2555fde31c 100644
--- a/3p/integration.js
+++ b/3p/integration.js
@@ -132,6 +132,7 @@ import {dotandads} from '../ads/dotandads';
 import {dynad} from '../ads/dynad';
 import {eadv} from '../ads/eadv';
 import {eas} from '../ads/eas';
+import {empower} from '../ads/empower';
 import {engageya} from '../ads/engageya';
 import {epeex} from '../ads/epeex';
 import {eplanning} from '../ads/eplanning';
@@ -407,6 +408,7 @@ register('dynad', dynad);
 register('eadv', eadv);
 register('eas', eas);
 register('embedly', embedly);
+register('empower', empower);
 register('engageya', engageya);
 register('epeex', epeex);
 register('eplanning', eplanning);
diff --git a/ads/_config.js b/ads/_config.js
index 01a41e6e492d..4664ae7633c9 100755
--- a/ads/_config.js
+++ b/ads/_config.js
@@ -422,6 +422,11 @@ const adConfig = jsonConfiguration({
     renderStartImplemented: true,
   },
 
+  'empower': {
+    prefetch: 'https://cdn.empower.net/sdk/amp-ad.min.js',
+    renderStartImplemented: true,
+  },
+
   'engageya': {},
 
   'epeex': {},
diff --git a/ads/ads.extern.js b/ads/ads.extern.js
index 33ab6210bcc0..5cf534c26569 100644
--- a/ads/ads.extern.js
+++ b/ads/ads.extern.js
@@ -377,6 +377,11 @@ data.zone;
 // distroscale.js
 data.tid;
 
+// empower.js
+data.category;
+data.site;
+data.zone;
+
 // eplanning.js
 data.epl_si;
 data.epl_isv;
diff --git a/ads/empower.js b/ads/empower.js
new file mode 100644
index 000000000000..6e4ef2d04971
--- /dev/null
+++ b/ads/empower.js
@@ -0,0 +1,31 @@
+/**
+ * Copyright 2019 The AMP HTML Authors. All Rights Reserved.
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *      http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS-IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+
+import {validateData, writeScript} from '../3p/3p';
+
+/**
+ * @param {!Window} global
+ * @param {!Object} data
+ */
+export function empower(global, data) {
+  validateData(data, ['site', 'zone'], ['category']);
+  global.category = data.category || 'general';
+  global.site = data.site + ':general';
+  global.zone = data.zone;
+  global.iwidth = data.width;
+  global.iheight = data.height;
+  writeScript(global, 'https://cdn.empower.net/sdk/amp-ad.min.js');
+}
diff --git a/ads/empower.md b/ads/empower.md
new file mode 100644
index 000000000000..ea4fde5dce3d
--- /dev/null
+++ b/ads/empower.md
@@ -0,0 +1,43 @@
+<!---
+Copyright 2019 The AMP HTML Authors. All Rights Reserved.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+      http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS-IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+-->
+
+# Empower
+
+## Example
+
+```html
+<amp-ad width="300" height="250"
+	  type="empower"
+	  data-site="example"
+	  data-zone="123456">
+    <div placeholder></div>
+    <div fallback></div>
+</amp-ad>
+```
+
+
+## Configuration
+
+For details on the configuration semantics, please contact the ad network or refer to their documentation.
+
+### Required parameters
+
+* `data-site`: Site identifier provided by Empower.
+* `data-zone`: Zone ID of the ad space.
+
+### Optional parameters
+
+* `data-category`: Category identifier provided by Empower.
diff --git a/examples/ads.amp.html b/examples/ads.amp.html
index 305001aeff95..429c60f7b036 100644
--- a/examples/ads.amp.html
+++ b/examples/ads.amp.html
@@ -141,6 +141,7 @@
         <option>dynad</option>
         <option>eadv</option>
         <option>eas</option>
+        <option>empower</option>
         <option>Engageya</option>
         <option>epeex</option>
         <option>eplanning</option>
@@ -1107,6 +1108,13 @@ <h2>eADV</h2>
       data-u="l0o0c0a8l%3Ahtos">
   </amp-ad>
 
+  <h2>Empower</h2>
+  <amp-ad width="300" height="250"
+      type="empower"
+      data-site="example"
+      data-zone="123456">
+  </amp-ad>
+
   <h2>Engageya widget</h2>
   <amp-embed width="200" height="200"
       type="engageya"
diff --git a/extensions/amp-ad/amp-ad.md b/extensions/amp-ad/amp-ad.md
index 8ac4c82ccbb3..53b171b4c28c 100644
--- a/extensions/amp-ad/amp-ad.md
+++ b/extensions/amp-ad/amp-ad.md
@@ -299,6 +299,7 @@ See [amp-ad rules](https://github.com/ampproject/amphtml/blob/master/extensions/
 - [DynAd](../../ads/dynad.md)
 - [eADV](../../ads/eadv.md)
 - [E-Planning](../../ads/eplanning.md)
+- [Empower](../../ads/empower.md)
 - [Ezoic](../../ads/ezoic.md)
 - [Felmat](../../ads/felmat.md)
 - [FlexOneELEPHANT](../../ads/f1e.md)
diff --git a/validator/testdata/feature_tests/ads.html b/validator/testdata/feature_tests/ads.html
index 7036b07cd4fe..845e8dccf965 100644
--- a/validator/testdata/feature_tests/ads.html
+++ b/validator/testdata/feature_tests/ads.html
@@ -123,6 +123,7 @@
         <option>distroscale</option>
         <option>dotandads</option>
         <option>doubleclick</option>
+        <option>empower</option>
         <option>eplanning</option>
         <option>ezoic</option>
         <option>f1e</option>
@@ -682,6 +683,13 @@ <h2>E-Planning 320x50</h2>
       data-epl_e="AMP_TEST">
   </amp-ad>
 
+  <h2>Empower</h2>
+  <amp-ad width="300" height="250"
+      type="empower"
+      data-site="example"
+      data-zone="123456">
+  </amp-ad>
+
   <h2>Ezoic</h2>
   <amp-ad width="300" height="250"
       type="ezoic"
diff --git a/validator/testdata/feature_tests/ads.out b/validator/testdata/feature_tests/ads.out
index 143824022223..4dc7597c3133 100644
--- a/validator/testdata/feature_tests/ads.out
+++ b/validator/testdata/feature_tests/ads.out
@@ -124,6 +124,7 @@ PASS
 |          <option>distroscale</option>
 |          <option>dotandads</option>
 |          <option>doubleclick</option>
+|          <option>empower</option>
 |          <option>eplanning</option>
 |          <option>ezoic</option>
 |          <option>f1e</option>
@@ -683,6 +684,13 @@ PASS
 |        data-epl_e="AMP_TEST">
 |    </amp-ad>
 |
+|    <h2>Empower</h2>
+|    <amp-ad width="300" height="250"
+|        type="empower"
+|        data-site="example"
+|        data-zone="123456">
+|    </amp-ad>
+|
 |    <h2>Ezoic</h2>
 |    <amp-ad width="300" height="250"
 |        type="ezoic"