diff --git a/extensions/amp-viewer-integration/0.1/highlight-handler.js b/extensions/amp-viewer-integration/0.1/highlight-handler.js
index 496f3fced31e..d165accb69ab 100644
--- a/extensions/amp-viewer-integration/0.1/highlight-handler.js
+++ b/extensions/amp-viewer-integration/0.1/highlight-handler.js
@@ -15,6 +15,7 @@
  */
 
 import {Services} from '../../../src/services';
+import {dict} from '../../../src/utils/object';
 import {findSentences, markTextRangeList} from './findtext';
 import {listenOnce} from '../../../src/event-helper';
 import {parseJson} from '../../../src/json';
@@ -27,6 +28,13 @@ import {resetStyles} from '../../../src/style';
  */
 const HIGHLIGHT_DISMISS = 'highlightDismiss';
 
+/**
+ * The message name sent by AMP doc to notify the change of the state of text
+ * highlighting.
+ * @type {string}
+ */
+const HIGHLIGHT_STATE = 'highlightState';
+
 /**
  * The length limit of highlight param to avoid parsing
  * a incredibley large string as JSON. The limit is 100kB.
@@ -52,6 +60,14 @@ const NUM_ALL_CHARS_LIMIT = 1500;
  */
 let HighlightInfoDef;
 
+/**
+ * The upper bound of the height of scrolling-down animation to highlighted
+ * texts. If the height for animation exceeds this limit, we scroll the viewport
+ * to the certain position before animation to control the speed of animation.
+ * @type {number}
+ */
+const SCROLL_ANIMATION_HIGHT_LIMIT = 1000;
+
 /**
  * Returns highlight param in the URL hash.
  * @param {!../../../src/service/ampdoc-impl.AmpDoc} ampdoc
@@ -96,8 +112,10 @@ export class HighlightHandler {
    * @param {!HighlightInfoDef} highlightInfo The highlighting info in JSON.
    */
   constructor(ampdoc, highlightInfo) {
-    /** @const {!../../../src/service/ampdoc-impl.AmpDoc} */
+    /** @private @const {!../../../src/service/ampdoc-impl.AmpDoc} */
     this.ampdoc_ = ampdoc;
+    /** @private @const {!../../../src/service/viewer-impl.Viewer} */
+    this.viewer_ = Services.viewerForDoc(ampdoc);
 
     /** @private {?Array<!Element>} */
     this.highlightedNodes_ = null;
@@ -105,45 +123,116 @@ export class HighlightHandler {
     this.initHighlight_(highlightInfo);
   }
 
+  /**
+   * @param {string} state
+   * @param {JsonObject=} opt_params
+   * @private
+   */
+  sendHighlightState_(state, opt_params) {
+    const params = dict({'state': state});
+    for (const key in opt_params) {
+      params[key] = opt_params[key];
+    }
+    this.viewer_.sendMessage(HIGHLIGHT_STATE, params);
+  }
+
   /**
    * @param {!HighlightInfoDef} highlightInfo
-    * @private
-    */
-  initHighlight_(highlightInfo) {
-    const ampdoc = this.ampdoc_;
-    const {win} = ampdoc;
-    const sens = findSentences(win, ampdoc.getBody(), highlightInfo.sentences);
+   * @private
+   */
+  findHighlightedNodes_(highlightInfo) {
+    const {win} = this.ampdoc_;
+    const sens = findSentences(
+        win, this.ampdoc_.getBody(), highlightInfo.sentences);
     if (!sens) {
       return;
     }
-    const spans = markTextRangeList(win, sens);
-    if (spans.length <= 0) {
+    const nodes = markTextRangeList(win, sens);
+    if (!nodes || nodes.length == 0) {
+      return;
+    }
+    this.highlightedNodes_ = nodes;
+  }
+
+  /**
+   * @param {!HighlightInfoDef} highlightInfo
+   * @private
+   */
+  initHighlight_(highlightInfo) {
+    this.findHighlightedNodes_(highlightInfo);
+    if (!this.highlightedNodes_) {
+      this.sendHighlightState_('not_found');
       return;
     }
-    for (let i = 0; i < spans.length; i++) {
-      const n = spans[i];
+    const scrollTop = this.calcTopToCenterHighlightedNodes_();
+    this.sendHighlightState_('found', dict({'scroll': scrollTop}));
+
+    for (let i = 0; i < this.highlightedNodes_.length; i++) {
+      const n = this.highlightedNodes_[i];
       n['style']['backgroundColor'] = '#ff0';
       n['style']['color'] = '#333';
     }
-    this.highlightedNodes_ = spans;
-    const viewer = Services.viewerForDoc(ampdoc);
-    const visibility = viewer.getVisibilityState();
+
+    const visibility = this.viewer_.getVisibilityState();
     if (visibility == 'visible') {
-      Services.viewportForDoc(ampdoc).animateScrollIntoView(spans[0], 500);
+      this.centerHighlightedNodes_();
     } else {
+      if (scrollTop > SCROLL_ANIMATION_HIGHT_LIMIT) {
+        Services.viewportForDoc(this.ampdoc_).setScrollTop(
+            scrollTop - SCROLL_ANIMATION_HIGHT_LIMIT);
+      }
       let called = false;
-      viewer.onVisibilityChanged(() => {
+      this.viewer_.onVisibilityChanged(() => {
         // TODO(yunabe): Unregister the handler.
-        if (called || viewer.getVisibilityState() != 'visible') {
+        if (called || this.viewer_.getVisibilityState() != 'visible') {
           return;
         }
-        Services.viewportForDoc(ampdoc).animateScrollIntoView(spans[0], 500);
-        viewer.sendMessage('highlightShown', null);
+        this.centerHighlightedNodes_();
         called = true;
       });
     }
+    listenOnce(this.ampdoc_.getBody(), 'click',
+        this.dismissHighlight_.bind(this));
+  }
+
+  /**
+   * @return {number}
+   * @private
+   */
+  calcTopToCenterHighlightedNodes_() {
+    const nodes = this.highlightedNodes_;
+    if (!nodes) {
+      return 0;
+    }
+    const viewport = Services.viewportForDoc(this.ampdoc_);
+    let minTop = Number.MAX_VALUE;
+    let maxBottom = 0;
+    for (let i = 0; i < nodes.length; i++) {
+      const rect = viewport.getLayoutRect(nodes[i]);
+      minTop = Math.min(minTop, rect.top);
+      maxBottom = Math.max(maxBottom, rect.bottom);
+    }
+    if (minTop >= maxBottom) {
+      return 0;
+    }
+    const height = viewport.getHeight() - viewport.getPaddingTop();
+    if (maxBottom - minTop > height) {
+      return minTop;
+    }
+    const pos = (maxBottom + minTop - height) / 2;
+    return pos > 0 ? pos : 0;
+  }
 
-    listenOnce(ampdoc.getBody(), 'click', this.dismissHighlight_.bind(this));
+  /**
+   * @private
+   */
+  centerHighlightedNodes_() {
+    const top = this.calcTopToCenterHighlightedNodes_();
+    this.sendHighlightState_('auto_scroll');
+    const viewport = Services.viewportForDoc(this.ampdoc_);
+    viewport.animateScrollToTop(top, 500).then(() => {
+      this.sendHighlightState_('shown');
+    });
   }
 
   /**
@@ -151,7 +240,7 @@ export class HighlightHandler {
    */
   setupMessaging(messaging) {
     messaging.registerHandler(
-        HIGHLIGHT_DISMISS, this.handleDismissHighlight_.bind(this));
+        HIGHLIGHT_DISMISS, this.dismissHighlight_.bind(this));
   }
 
   /**
@@ -165,11 +254,4 @@ export class HighlightHandler {
       resetStyles(this.highlightedNodes_[i], ['backgroundColor', 'color']);
     }
   }
-
-  /**
-   * @private
-   */
-  handleDismissHighlight_() {
-    this.dismissHighlight_();
-  }
 }
diff --git a/extensions/amp-viewer-integration/0.1/test/test-highlight-handler.js b/extensions/amp-viewer-integration/0.1/test/test-highlight-handler.js
index 63103affafdb..567c7b6f1526 100644
--- a/extensions/amp-viewer-integration/0.1/test/test-highlight-handler.js
+++ b/extensions/amp-viewer-integration/0.1/test/test-highlight-handler.js
@@ -86,10 +86,10 @@ describes.realWin('HighlightHandler', {
     ampdoc: 'single',
   },
 }, env => {
-
-  it('initialize with visibility=visible', () => {
+  let root = null;
+  beforeEach(() => {
     const {document} = env.win;
-    const root = document.createElement('div');
+    root = document.createElement('div');
     document.body.appendChild(root);
     const div0 = document.createElement('div');
     div0.textContent = 'text in amp doc';
@@ -97,17 +97,31 @@ describes.realWin('HighlightHandler', {
     const div1 = document.createElement('div');
     div1.textContent = 'highlighted text';
     root.appendChild(div1);
+  });
 
+  it('initialize with visibility=visible', () => {
     const {ampdoc} = env;
     const scrollStub = sandbox.stub(
-        Services.viewportForDoc(ampdoc), 'animateScrollIntoView');
+        Services.viewportForDoc(ampdoc), 'animateScrollToTop');
+    scrollStub.returns(Promise.reject());
+    const sendMsgStub = sandbox.stub(
+        Services.viewerForDoc(ampdoc), 'sendMessage');
+
     const handler = new HighlightHandler(
         ampdoc,{sentences: ['amp', 'highlight']});
 
     expect(scrollStub).to.be.calledOnce;
     expect(scrollStub.firstCall.args.length).to.equal(2);
-    expect(scrollStub.firstCall.args[0].textContent).to.equal('amp');
     expect(scrollStub.firstCall.args[1]).to.equal(500);
+
+    // For some reason, expect(args).to.deep.equal does not work.
+    expect(sendMsgStub.callCount).to.equal(2);
+    expect(sendMsgStub.firstCall.args[0]).to.equal('highlightState');
+    expect(sendMsgStub.firstCall.args[1]).to.deep.equal(
+        {state: 'found', scroll: 0});
+    expect(sendMsgStub.secondCall.args[1]).to.deep.equal(
+        {state: 'auto_scroll'});
+
     expect(root.innerHTML).to.equal(
         '<div>text in <span style="background-color: rgb(255, 255, 0); ' +
           'color: rgb(51, 51, 51);">amp</span> doc</div><div>' +
@@ -129,4 +143,30 @@ describes.realWin('HighlightHandler', {
         '<div>text in <span style="">amp</span> doc</div><div>' +
           '<span style="">highlight</span>ed text</div>');
   });
+
+  it('calcTopToCenterHighlightedNodes_ center elements', () => {
+    const handler = new HighlightHandler(env.ampdoc, {sentences: ['amp']});
+    expect(handler.highlightedNodes_).not.to.be.null;
+
+    const viewport = Services.viewportForDoc(env.ampdoc);
+    sandbox.stub(viewport, 'getLayoutRect').returns({top: 500, bottom: 550});
+    sandbox.stub(viewport, 'getHeight').returns(300);
+    sandbox.stub(viewport, 'getPaddingTop').returns(50);
+
+    // 525px (The center of the element) - 0.5 * 250px (window height) = 400px.
+    expect(handler.calcTopToCenterHighlightedNodes_()).to.equal(400);
+  });
+
+  it('calcTopToCenterHighlightedNodes_ too tall element', () => {
+    const handler = new HighlightHandler(env.ampdoc, {sentences: ['amp']});
+    expect(handler.highlightedNodes_).not.to.be.null;
+
+    const viewport = Services.viewportForDoc(env.ampdoc);
+    sandbox.stub(viewport, 'getLayoutRect').returns({top: 500, bottom: 1000});
+    sandbox.stub(viewport, 'getHeight').returns(300);
+    sandbox.stub(viewport, 'getPaddingTop').returns(50);
+
+    // Scroll to the top of the element because it's too tall.
+    expect(handler.calcTopToCenterHighlightedNodes_()).to.equal(500);
+  });
 });
diff --git a/src/service/viewport/viewport-impl.js b/src/service/viewport/viewport-impl.js
index 6d0caf1f5168..12e96889f94e 100644
--- a/src/service/viewport/viewport-impl.js
+++ b/src/service/viewport/viewport-impl.js
@@ -518,14 +518,28 @@ export class Viewport {
         offset = 0;
         break;
     }
+    return this.animateScrollToTop(elementRect.top + offset, duration, curve);
+  }
+
+  /**
+   * Scrolls the viewport to top with animation.
+   *
+   * @param {number} top
+   * @param {number=} duration
+   * @param {string=} curve
+   * @return {!Promise}
+   */
+  animateScrollToTop(top,
+    duration = 500,
+    curve = 'ease-in') {
     let newScrollTop;
     let curScrollTop;
 
     if (this.useLayers_) {
-      newScrollTop = elementRect.top + offset;
+      newScrollTop = top;
       curScrollTop = 0;
     } else {
-      const calculatedScrollTop = elementRect.top - this.paddingTop_ + offset;
+      const calculatedScrollTop = top - this.paddingTop_;
       newScrollTop = Math.max(0, calculatedScrollTop);
       curScrollTop = this.getScrollTop();
     }
@@ -812,6 +826,7 @@ export class Viewport {
   /**
    * Updates touch zoom meta data. Returns `true` if any actual
    * changes have been done.
+   * @param {string} viewportMetaString
    * @return {boolean}
    */
   setViewportMetaString_(viewportMetaString) {