Support A/B testing (experiments for content) #1411

rudygalfi opened this Issue Jan 13, 2016 · 4 comments


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Provide a way for a publisher to set up experiments in which content on the page is changed according to an experiment group a reader is placed in.

This is forked from an idea proposed in #945 (comment):

In the future a-b testing can be implemented [using dynamic CSS classes] as well, where we define a way to express rules for how to add such classes and publishers can say e.g. "add test-group-a for 10% of users" or a similar expression.

cc @cramforce @jridgewell

@rudygalfi rudygalfi added this to the M2 milestone Jan 30, 2016
@rudygalfi rudygalfi modified the milestone: M2, Backlog, Up Next Mar 4, 2016
@erwinmombay erwinmombay self-assigned this Apr 7, 2016
@rudygalfi rudygalfi assigned lannka and unassigned erwinmombay Jun 9, 2016

@lannka moving this over to you

lannka commented Jul 25, 2016

All work done.

@lannka lannka closed this Jul 25, 2016
Gregable commented Aug 5, 2016

Validator rules are live in the AMP Cache and Google Search. They will be live in the developer tools in an hour or two.


Woot! Thanks for the update @Gregable.

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