wg-monetization Status Update 2020-03-30

[lannka]

What was accomplished

AMP Monetization

• Vendor splitting and ES module code 100% complete, experiment on
• Discussed with Greg the technical routes of setting up client side experiments on Google AMP viewer, design doc TBD
• IMA video not getting the canonical URL causing ad revenue loss: Coordinated a fix on the IMA SDK first
• Web interstitial ads design WIP
• Fixed bug in no singing around body attributes and restart experiment.
• Fixed bug setting extension versions in template based ads.

Story Ads

• Finished refactoring of story ads to isolate placement logic.
• Started new experiment to test placement in shorter stories

What is next

AMP Monetization

• Notifying ad vendors to test the vendor splitting
• Evaluate vendor splitting outcome
• Top sticky ad implementation
• IMA video RTC design

Story ads

• Set up auto advancing experiment
• Placement design review