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A collection of SQL-based analytics for Mailchimp.
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A collection of SQL-based analytics for Mailchimp.


All data models are built to be compiled and run with dbt. After installing dbt and creating a new project, use the analytics in this repo by adding it as a dependency to your project and running dbt deps.


Contributions are welcome! To contribute:

  • fork this repo,
  • build a test dataset,
  • make and test changes, and
  • submit a PR.

Two important notes:

  • All contributions must be widely relevant to Mailchimp customers and not contain logic specific to a given business.
  • PRs without accompanying datasets cannot be tested and therefore will not be accepted. We suggest you use data-generator to generate your test datasets.
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