diff --git a/README.md b/README.md
index 05270b5..4458063 100644
--- a/README.md
+++ b/README.md
@@ -9,27 +9,27 @@ Amazon Elastic Container Service (ECS).
 command:
 
 ```
-$ ./anchore-ecs-inventory --help
-Anchore ECS Inventory can poll Amazon ECS (Elastic Container Service) APIs to tell Anchore which Images are currently in-use
+$ anchore-ecs-inventory can poll Amazon ECS (Elastic Container Service) APIs to tell Anchore which Images are currently in-use
 
 Usage:
-anchore-ecs-inventory [flags]
-anchore-ecs-inventory [command]
+  anchore-ecs-inventory [flags]
+  anchore-ecs-inventory [command]
 
 Available Commands:
-completion  Generate Completion script
-help        Help about any command
-version     show the version
+  completion  Generate Completion script
+  help        Help about any command
+  version     show the version
 
 Flags:
--c, --config string                     application config file
--h, --help                              help for anchore-ecs-inventory
--p, --polling-interval-seconds string   This specifies the polling interval of the ECS API in seconds (default "300")
--q, --quiet                             Suppresses inventory report output to stdout
--r, --region string                     If set overrides the AWS_REGION environment variable/region specified in the config file
--v, --verbose count                     increase verbosity (-v = info, -vv = debug)
-
-Use "anchore-ecs-inventory [command] --help" for more information about a command
+  -c, --config string                     application config file
+  -d, --dry-run                           do not report inventory to Anchore
+  -h, --help                              help for anchore-ecs-inventory
+  -p, --polling-interval-seconds string   this specifies the polling interval of the ECS API in seconds (default "300")
+  -q, --quiet                             suppresses inventory report output to stdout
+  -r, --region string                     if set overrides the AWS_REGION environment variable/region specified in anchore-ecs-inventory config
+  -v, --verbose count                     increase verbosity (-v = info, -vv = debug)
+
+Use "anchore-ecs-inventory [command] --help" for more information about a command. 
 ```
 
 ## Configuration
diff --git a/cmd/root.go b/cmd/root.go
index 89c797c..721108d 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -57,7 +57,7 @@ var rootCmd = &cobra.Command{
 func init() {
 	opt := "polling-interval-seconds"
 	rootCmd.Flags().
-		StringP(opt, "p", strconv.Itoa(config.DefaultConfigValues.PollingIntervalSeconds), "This specifies the polling interval of the ECS API in seconds")
+		StringP(opt, "p", strconv.Itoa(config.DefaultConfigValues.PollingIntervalSeconds), "this specifies the polling interval of the ECS API in seconds")
 	if err := viper.BindPFlag(opt, rootCmd.Flags().Lookup(opt)); err != nil {
 		fmt.Printf("unable to bind flag '%s': %+v", opt, err)
 		os.Exit(1)
@@ -65,7 +65,7 @@ func init() {
 
 	opt = "region"
 	rootCmd.Flags().
-		StringP(opt, "r", config.DefaultConfigValues.Region, "If set overrides the AWS_REGION environment variable/region specified in anchore-ecs-inventory config")
+		StringP(opt, "r", config.DefaultConfigValues.Region, "if set overrides the AWS_REGION environment variable/region specified in anchore-ecs-inventory config")
 	if err := viper.BindPFlag(opt, rootCmd.Flags().Lookup(opt)); err != nil {
 		fmt.Printf("unable to bind flag '%s': %+v", opt, err)
 		os.Exit(1)
@@ -73,7 +73,7 @@ func init() {
 
 	opt = "quiet"
 	rootCmd.Flags().
-		BoolP(opt, "q", config.DefaultConfigValues.Quiet, "Suppresses inventory report output to stdout")
+		BoolP(opt, "q", config.DefaultConfigValues.Quiet, "suppresses inventory report output to stdout")
 	if err := viper.BindPFlag(opt, rootCmd.Flags().Lookup(opt)); err != nil {
 		fmt.Printf("unable to bind flag '%s': %+v", opt, err)
 		os.Exit(1)
@@ -81,7 +81,7 @@ func init() {
 
 	opt = "dry-run"
 	rootCmd.Flags().
-		BoolP(opt, "d", config.DefaultConfigValues.DryRun, "Do not report inventory to Anchore")
+		BoolP(opt, "d", config.DefaultConfigValues.DryRun, "do not report inventory to Anchore")
 	if err := viper.BindPFlag(opt, rootCmd.Flags().Lookup(opt)); err != nil {
 		fmt.Printf("unable to bind flag '%s': %+v", opt, err)
 		os.Exit(1)