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The Conjoint Cookbook

Andrew Heiss • Andrew Young School of Policy Studies • Georgia State University

🥇🦍: Note on “golden gorilla” project name

Because project titles change all the time with revisions, rewriting, and peer review, I used {codename} to generate an Ubuntu-style internal-to-me project name that won’t change.

library(codename)
codename_message()
#> code name generated by {codename} v.0.5.0. R version 4.4.1 (2024-06-14).

codename(seed = "conjoint psych", type = "ubuntu")
#> [1] "golden gorilla"

Colors

The main red color (#F2274C) was taken from a standard red/white apron image I found on Google Docs. The other colors are roughly perceptually balanced using HCL hues around that red:

#2E5BE4  (blue)
#1AB07A  (green-teal)
#F2274C  (red)
#F9A825  (gold)
#8E44AD  (purple)

Icons in logo

The icons in the fake conjoint survey in the logo come from Streamline’s Core Solid set, and are Creative Commons licensed:

About

The Conjoint Cookbook A practical, interdisciplinary guide to designing, fielding, and analyzing choice experiments with R

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