diff --git a/UnitsNet.Serialization.JsonNet.Tests/CustomQuantities/HowMuchTests.cs b/UnitsNet.Serialization.JsonNet.Tests/CustomQuantities/HowMuchTests.cs
new file mode 100644
index 0000000000..aa43df1015
--- /dev/null
+++ b/UnitsNet.Serialization.JsonNet.Tests/CustomQuantities/HowMuchTests.cs
@@ -0,0 +1,25 @@
+using Newtonsoft.Json;
+using UnitsNet.Serialization.JsonNet;
+using Xunit;
+
+namespace UnitsNet.Tests.CustomQuantities
+{
+    public class HowMuchTests
+    {
+        [Fact]
+        public static void SerializeAndDeserializeCreatesSameObjectForIQuantity()
+        {
+            var jsonSerializerSettings = new JsonSerializerSettings { Formatting = Formatting.Indented };
+            var quantityConverter = new UnitsNetIQuantityJsonConverter();
+            quantityConverter.RegisterCustomType(typeof(HowMuch), typeof(HowMuchUnit));
+            jsonSerializerSettings.Converters.Add(quantityConverter);
+
+            var quantity = new HowMuch(12.34, HowMuchUnit.ATon);
+
+            var serializedQuantity = JsonConvert.SerializeObject(quantity, jsonSerializerSettings);
+
+            var deserializedQuantity = JsonConvert.DeserializeObject<HowMuch>(serializedQuantity, jsonSerializerSettings);
+            Assert.Equal(quantity, deserializedQuantity);
+        }
+    }
+}
diff --git a/UnitsNet.Serialization.JsonNet.Tests/UnitsNet.Serialization.JsonNet.Tests.csproj b/UnitsNet.Serialization.JsonNet.Tests/UnitsNet.Serialization.JsonNet.Tests.csproj
index 50c6292c2a..05eb397a50 100644
--- a/UnitsNet.Serialization.JsonNet.Tests/UnitsNet.Serialization.JsonNet.Tests.csproj
+++ b/UnitsNet.Serialization.JsonNet.Tests/UnitsNet.Serialization.JsonNet.Tests.csproj
@@ -23,6 +23,7 @@
 
   <ItemGroup>
     <ProjectReference Include="..\UnitsNet.Serialization.JsonNet\UnitsNet.Serialization.JsonNet.csproj" />
+    <ProjectReference Include="..\UnitsNet.Tests\UnitsNet.Tests.csproj" />
   </ItemGroup>
 
 </Project>
diff --git a/UnitsNet.Serialization.JsonNet/UnitsNetBaseJsonConverter.cs b/UnitsNet.Serialization.JsonNet/UnitsNetBaseJsonConverter.cs
index 9ead71de7e..f73416c2ea 100644
--- a/UnitsNet.Serialization.JsonNet/UnitsNetBaseJsonConverter.cs
+++ b/UnitsNet.Serialization.JsonNet/UnitsNetBaseJsonConverter.cs
@@ -2,6 +2,7 @@
 // Copyright 2013 Andreas Gullberg Larsen (andreas.larsen84@gmail.com). Maintained at https://github.com/angularsen/UnitsNet.
 
 using System;
+using System.Collections.Concurrent;
 using System.Globalization;
 using System.Linq;
 using JetBrains.Annotations;
@@ -17,6 +18,29 @@ namespace UnitsNet.Serialization.JsonNet
     /// <typeparam name="T">The type being converted. Should either be <see cref="IQuantity"/> or <see cref="IComparable"/></typeparam>
     public abstract class UnitsNetBaseJsonConverter<T> : JsonConverter<T>
     {
+        private ConcurrentDictionary<string, (Type Quantity, Type Unit)> _registeredTypes = new();
+
+        /// <summary>
+        /// Register custom types so that the converter can instantiate these quantities.
+        /// Instead of calling <see cref="Quantity.From"/>, the <see cref="Activator"/> will be used to instantiate the object.
+        /// It is therefore assumed that the constructor of <paramref name="quantity"/> is specified with <c>new T(double value, typeof(<paramref name="unit"/>) unit)</c>.
+        /// Registering the same <paramref name="unit"/> multiple times, it will overwrite the one registered.
+        /// </summary>
+        public void RegisterCustomType(Type quantity, Type unit)
+        {
+            if (!typeof(T).IsAssignableFrom(quantity))
+            {
+                throw new ArgumentException($"The type {quantity} is not a {typeof(T)}");
+            }
+
+            if (!typeof(Enum).IsAssignableFrom(unit))
+            {
+                throw new ArgumentException($"The type {unit} is not a {nameof(Enum)}");
+            }
+
+            _registeredTypes[unit.Name] = (quantity, unit);
+        }
+
         /// <summary>
         /// Reads the "Unit" and "Value" properties from a JSON string
         /// </summary>
@@ -79,6 +103,12 @@ protected IQuantity ConvertValueUnit(ValueUnit valueUnit)
             }
 
             var unit = GetUnit(valueUnit.Unit);
+            var registeredQuantity = GetRegisteredType(valueUnit.Unit).Quantity;
+
+            if (registeredQuantity is not null)
+            {
+                return (IQuantity)Activator.CreateInstance(registeredQuantity, valueUnit.Value, unit);
+            }
 
             return valueUnit switch
             {
@@ -87,7 +117,45 @@ protected IQuantity ConvertValueUnit(ValueUnit valueUnit)
             };
         }
 
-        private static Enum GetUnit(string unit)
+        private (Type Quantity, Type Unit) GetRegisteredType(string unit)
+        {
+            (var unitEnumTypeName, var _) = SplitUnitString(unit);
+            if (_registeredTypes.TryGetValue(unitEnumTypeName, out var registeredType))
+            {
+                return registeredType;
+            }
+
+            return (null, null);
+        }
+
+        private Enum GetUnit(string unit)
+        {
+            (var unitEnumTypeName, var unitEnumValue) = SplitUnitString(unit);
+
+            // First try to find the name in the list of registered types.
+            var unitEnumType = GetRegisteredType(unit).Unit;
+
+            if (unitEnumType is null)
+            {
+                // "UnitsNet.Units.MassUnit,UnitsNet"
+                var unitEnumTypeAssemblyQualifiedName = "UnitsNet.Units." + unitEnumTypeName + ",UnitsNet";
+
+                // -- see http://stackoverflow.com/a/6465096/1256096 for details
+                unitEnumType = Type.GetType(unitEnumTypeAssemblyQualifiedName);
+
+                if (unitEnumType is null)
+                {
+                    var ex = new UnitsNetException("Unable to find enum type.");
+                    ex.Data["type"] = unitEnumTypeAssemblyQualifiedName;
+                    throw ex;
+                }
+            }
+            
+            var unitValue = (Enum) Enum.Parse(unitEnumType, unitEnumValue); // Ex: MassUnit.Kilogram
+            return unitValue;
+        }
+
+        private static (string EnumName, string EnumValue) SplitUnitString(string unit)
         {
             var unitParts = unit.Split('.');
 
@@ -99,23 +167,7 @@ private static Enum GetUnit(string unit)
             }
 
             // "MassUnit.Kilogram" => "MassUnit" and "Kilogram"
-            var unitEnumTypeName = unitParts[0];
-            var unitEnumValue = unitParts[1];
-
-            // "UnitsNet.Units.MassUnit,UnitsNet"
-            var unitEnumTypeAssemblyQualifiedName = "UnitsNet.Units." + unitEnumTypeName + ",UnitsNet";
-
-            // -- see http://stackoverflow.com/a/6465096/1256096 for details
-            var unitEnumType = Type.GetType(unitEnumTypeAssemblyQualifiedName);
-            if (unitEnumType == null)
-            {
-                var ex = new UnitsNetException("Unable to find enum type.");
-                ex.Data["type"] = unitEnumTypeAssemblyQualifiedName;
-                throw ex;
-            }
-
-            var unitValue = (Enum) Enum.Parse(unitEnumType, unitEnumValue); // Ex: MassUnit.Kilogram
-            return unitValue;
+            return (unitParts[0], unitParts[1]);
         }
 
         /// <summary>