diff --git a/awx/ui/src/App.js b/awx/ui/src/App.js
index bf1701eec90d..5f35ecfbc2d7 100644
--- a/awx/ui/src/App.js
+++ b/awx/ui/src/App.js
@@ -101,9 +101,9 @@ const AuthorizedRoutes = ({ routeConfig }) => {
 export function ProtectedRoute({ children, ...rest }) {
   const {
     authRedirectTo,
-    setAuthRedirectTo,
-    loginRedirectOverride,
     isUserBeingLoggedOut,
+    loginRedirectOverride,
+    setAuthRedirectTo,
   } = useSession();
   const location = useLocation();
 
diff --git a/awx/ui/src/constants.js b/awx/ui/src/constants.js
index 303061e3ea40..d4d7259a4df8 100644
--- a/awx/ui/src/constants.js
+++ b/awx/ui/src/constants.js
@@ -11,3 +11,4 @@ export const JOB_TYPE_URL_SEGMENTS = {
 export const SESSION_TIMEOUT_KEY = 'awx-session-timeout';
 export const SESSION_REDIRECT_URL = 'awx-redirect-url';
 export const PERSISTENT_FILTER_KEY = 'awx-persistent-filter';
+export const SESSION_USER_ID = 'awx-session-user-id';
diff --git a/awx/ui/src/contexts/Session.js b/awx/ui/src/contexts/Session.js
index 3a33fb3f6294..af3494831346 100644
--- a/awx/ui/src/contexts/Session.js
+++ b/awx/ui/src/contexts/Session.js
@@ -11,7 +11,7 @@ import { DateTime } from 'luxon';
 import { RootAPI, MeAPI } from 'api';
 import { isAuthenticated } from 'util/auth';
 import useRequest from 'hooks/useRequest';
-import { SESSION_TIMEOUT_KEY } from '../constants';
+import { SESSION_TIMEOUT_KEY, SESSION_USER_ID } from '../constants';
 
 // The maximum supported timeout for setTimeout(), in milliseconds,
 // is the highest number you can represent as a signed 32bit
@@ -101,6 +101,7 @@ function SessionProvider({ children }) {
     setIsUserBeingLoggedOut(true);
     if (!isSessionExpired.current) {
       setAuthRedirectTo('/logout');
+      window.localStorage.setItem(SESSION_USER_ID, null);
     }
     sessionStorage.clear();
     await RootAPI.logout();
@@ -167,21 +168,21 @@ function SessionProvider({ children }) {
 
   const sessionValue = useMemo(
     () => ({
-      isUserBeingLoggedOut,
-      loginRedirectOverride,
       authRedirectTo,
       handleSessionContinue,
       isSessionExpired,
+      isUserBeingLoggedOut,
+      loginRedirectOverride,
       logout,
       sessionCountdown,
       setAuthRedirectTo,
     }),
     [
-      isUserBeingLoggedOut,
-      loginRedirectOverride,
       authRedirectTo,
       handleSessionContinue,
       isSessionExpired,
+      isUserBeingLoggedOut,
+      loginRedirectOverride,
       logout,
       sessionCountdown,
       setAuthRedirectTo,
diff --git a/awx/ui/src/screens/Login/Login.js b/awx/ui/src/screens/Login/Login.js
index aae185155927..c19d02d9b168 100644
--- a/awx/ui/src/screens/Login/Login.js
+++ b/awx/ui/src/screens/Login/Login.js
@@ -1,5 +1,5 @@
 /* eslint-disable react/jsx-no-useless-fragment */
-import React, { useCallback, useEffect } from 'react';
+import React, { useCallback, useEffect, useRef } from 'react';
 import { Redirect, withRouter } from 'react-router-dom';
 
 import { t } from '@lingui/macro';
@@ -31,7 +31,8 @@ import { AuthAPI, RootAPI } from 'api';
 import AlertModal from 'components/AlertModal';
 import ErrorDetail from 'components/ErrorDetail';
 import { useSession } from 'contexts/Session';
-import { SESSION_REDIRECT_URL } from '../../constants';
+import { getCurrentUserId } from 'util/auth';
+import { SESSION_REDIRECT_URL, SESSION_USER_ID } from '../../constants';
 
 const loginLogoSrc = 'static/media/logo-login.svg';
 
@@ -43,6 +44,8 @@ const Login = styled(PFLogin)`
 
 function AWXLogin({ alt, isAuthenticated }) {
   const { authRedirectTo, isSessionExpired, setAuthRedirectTo } = useSession();
+  const isNewUser = useRef(true);
+  const hasVerifiedUser = useRef(false);
 
   const {
     isLoading: isCustomLoginInfoLoading,
@@ -112,8 +115,26 @@ function AWXLogin({ alt, isAuthenticated }) {
   if (isCustomLoginInfoLoading) {
     return null;
   }
-  if (isAuthenticated(document.cookie)) {
-    return <Redirect to={authRedirectTo || '/'} />;
+
+  if (isAuthenticated(document.cookie) && !hasVerifiedUser.current) {
+    const currentUserId = getCurrentUserId(document.cookie);
+    const verifyIsNewUser = () => {
+      const previousUserId = JSON.parse(
+        window.localStorage.getItem(SESSION_USER_ID)
+      );
+      if (previousUserId === null) {
+        return true;
+      }
+      return currentUserId.toString() !== previousUserId.toString();
+    };
+    isNewUser.current = verifyIsNewUser();
+    hasVerifiedUser.current = true;
+    window.localStorage.setItem(SESSION_USER_ID, JSON.stringify(currentUserId));
+  }
+
+  if (isAuthenticated(document.cookie) && hasVerifiedUser.current) {
+    const redirect = isNewUser.current ? '/' : authRedirectTo;
+    return <Redirect to={redirect} />;
   }
 
   let helperText;
diff --git a/awx/ui/src/screens/Login/Login.test.js b/awx/ui/src/screens/Login/Login.test.js
index bc168b5e3f10..7768b2ae4b84 100644
--- a/awx/ui/src/screens/Login/Login.test.js
+++ b/awx/ui/src/screens/Login/Login.test.js
@@ -1,4 +1,5 @@
 import React from 'react';
+import { createMemoryHistory } from 'history';
 import { act } from 'react-dom/test-utils';
 import { AuthAPI, RootAPI } from 'api';
 import {
@@ -7,9 +8,16 @@ import {
 } from '../../../testUtils/enzymeHelpers';
 
 import AWXLogin from './Login';
+import { getCurrentUserId } from 'util/auth';
+
+import { SESSION_USER_ID } from '../../constants';
 
 jest.mock('../../api');
 
+jest.mock('util/auth', () => ({
+  getCurrentUserId: jest.fn(),
+}));
+
 RootAPI.readAssetVariables.mockResolvedValue({
   data: {
     BRAND_NAME: 'AWX',
@@ -72,6 +80,13 @@ describe('<Login />', () => {
         custom_logo: 'images/foo.jpg',
       },
     });
+    Object.defineProperty(window, 'localStorage', {
+      value: {
+        getItem: jest.fn(() => '42'),
+        setItem: jest.fn(() => null),
+      },
+      writable: true,
+    });
   });
 
   afterEach(() => {
@@ -276,15 +291,77 @@ describe('<Login />', () => {
     expect(RootAPI.login).toHaveBeenCalledWith('un', 'pw');
   });
 
-  test('render Redirect to / when already authenticated', async () => {
+  test('render Redirect to / when already authenticated as a new user', async () => {
+    getCurrentUserId.mockReturnValue(1);
+    const history = createMemoryHistory({
+      initialEntries: ['/login'],
+    });
     let wrapper;
     await act(async () => {
-      wrapper = mountWithContexts(<AWXLogin isAuthenticated={() => true} />);
+      wrapper = mountWithContexts(<AWXLogin isAuthenticated={() => true} />, {
+        context: {
+          router: { history },
+          session: {
+            authRedirectTo: '/projects',
+            handleSessionContinue: () => {},
+            isSessionExpired: false,
+            isUserBeingLoggedOut: false,
+            loginRedirectOverride: null,
+            logout: () => {},
+            sessionCountdown: 60,
+            setAuthRedirectTo: () => {},
+          },
+        },
+      });
     });
+    expect(window.localStorage.getItem).toHaveBeenCalledWith(SESSION_USER_ID);
+    expect(window.localStorage.setItem).toHaveBeenCalledWith(
+      SESSION_USER_ID,
+      '1'
+    );
     await waitForElement(wrapper, 'Redirect', (el) => el.length === 1);
     await waitForElement(wrapper, 'Redirect', (el) => el.props().to === '/');
   });
 
+  test('render redirect to authRedirectTo when authenticated as a previous user', async () => {
+    getCurrentUserId.mockReturnValue(42);
+    const history = createMemoryHistory({
+      initialEntries: ['/login'],
+    });
+    let wrapper;
+    await act(async () => {
+      wrapper = mountWithContexts(<AWXLogin isAuthenticated={() => true} />, {
+        context: {
+          router: { history },
+          session: {
+            authRedirectTo: '/projects',
+            handleSessionContinue: () => {},
+            isSessionExpired: false,
+            isUserBeingLoggedOut: false,
+            loginRedirectOverride: null,
+            logout: () => {},
+            sessionCountdown: 60,
+            setAuthRedirectTo: () => {},
+          },
+        },
+      });
+    });
+
+    wrapper.update();
+    expect(window.localStorage.getItem).toHaveBeenCalledWith(SESSION_USER_ID);
+    expect(window.localStorage.setItem).toHaveBeenCalledWith(
+      SESSION_USER_ID,
+      '42'
+    );
+    wrapper.update();
+    await waitForElement(wrapper, 'Redirect', (el) => el.length === 1);
+    await waitForElement(
+      wrapper,
+      'Redirect',
+      (el) => el.props().to === '/projects'
+    );
+  });
+
   test('GitHub auth buttons shown', async () => {
     AuthAPI.read.mockResolvedValue({
       data: {
diff --git a/awx/ui/src/util/auth.js b/awx/ui/src/util/auth.js
index e8d9f4dea77c..394737587e98 100644
--- a/awx/ui/src/util/auth.js
+++ b/awx/ui/src/util/auth.js
@@ -6,3 +6,29 @@ export function isAuthenticated(cookie) {
   }
   return false;
 }
+
+export function getCurrentUserId(cookie) {
+  if (!isAuthenticated(cookie)) {
+    return null;
+  }
+  const name = 'current_user';
+  let userId = null;
+  if (cookie && cookie !== '') {
+    const cookies = cookie.split(';');
+    for (let i = 0; i < cookies.length; i++) {
+      const parsedCookie = cookies[i].trim();
+      if (parsedCookie.substring(0, name.length + 1) === `${name}=`) {
+        userId = parseUserId(
+          decodeURIComponent(parsedCookie.substring(name.length + 1))
+        );
+        break;
+      }
+    }
+  }
+  return userId;
+}
+
+function parseUserId(decodedUserData) {
+  const userData = JSON.parse(decodedUserData);
+  return userData.id;
+}
diff --git a/awx/ui/src/util/auth.test.js b/awx/ui/src/util/auth.test.js
index 01d15b0b0f0e..db0d2bf24523 100644
--- a/awx/ui/src/util/auth.test.js
+++ b/awx/ui/src/util/auth.test.js
@@ -1,4 +1,4 @@
-import { isAuthenticated } from './auth';
+import { isAuthenticated, getCurrentUserId } from './auth';
 
 const invalidCookie = 'invalid';
 const validLoggedOutCookie =
@@ -19,3 +19,17 @@ describe('isAuthenticated', () => {
     expect(isAuthenticated(validLoggedInCookie)).toEqual(true);
   });
 });
+
+describe('getCurrentUserId', () => {
+  test('returns null for invalid cookie', () => {
+    expect(getCurrentUserId(invalidCookie)).toEqual(null);
+  });
+
+  test('returns null for expired cookie', () => {
+    expect(getCurrentUserId(validLoggedOutCookie)).toEqual(null);
+  });
+
+  test('returns current user id for valid authenticated cookie', () => {
+    expect(getCurrentUserId(validLoggedInCookie)).toEqual(1);
+  });
+});