R program for calculating marketing metrics like RFM, customer segmentation, revenue per cusotmer
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README.md
cust_revenue.R
mktg_fns.R
purchases.txt

README.md

Marketing_fns

R program for calculating marketing metrics like RFM, customer segmentation, revenue per cusotmer

Dataset - purchases.txt, included in this repository.
All the R programs in this repository use this dataset.

  1. Program1 - mktg_fns.R
    Program Description - Marketing related functions, including a. Compute RFM (recency, frequency and monetary value b. Dendograms & Statistical/ hierarchical segmentation c. Managerial (customer) segmentation into categories like inactive, warm, cold etc. based on recency d. revenue per customer

  2. Program2 - cust_revenue.R
    Program Description - Marketing related functions, including a. revenue per customer & revenue per segment b. Customer Scoring and revenue prediction