diff --git a/cocoon-22-archetype-block/src/main/resources/archetype-resources/pom.xml b/cocoon-22-archetype-block/src/main/resources/archetype-resources/pom.xml
index bc9e15ce984..943664907cd 100644
--- a/cocoon-22-archetype-block/src/main/resources/archetype-resources/pom.xml
+++ b/cocoon-22-archetype-block/src/main/resources/archetype-resources/pom.xml
@@ -37,6 +37,14 @@
         <groupId>org.apache.cocoon</groupId>
         <artifactId>cocoon-deployer-plugin</artifactId>
         <version>1.0.0-M2-SNAPSHOT</version>
+        <executions>
+          <execution>
+            <phase>package</phase>
+            <goals>
+              <goal>deploy</goal>
+            </goals>
+          </execution>
+        </executions>
       </plugin>
       <plugin>
         <groupId>org.mortbay.jetty</groupId>