diff --git a/docs/src/resources/openapi.json b/docs/src/resources/openapi.json
index cdd51639054a..7913a24f6a8b 100644
--- a/docs/src/resources/openapi.json
+++ b/docs/src/resources/openapi.json
@@ -154,6 +154,10 @@
             "description": "Should the layer be shown",
             "type": "boolean"
           },
+          "showLabel": {
+            "description": "Should the label always be shown",
+            "type": "boolean"
+          },
           "showMarkers": {
             "description": "Should markers be shown. Only applies to line annotations.",
             "type": "boolean"
@@ -201,6 +205,7 @@
         "required": [
           "name",
           "show",
+          "showLabel",
           "showMarkers",
           "value"
         ],
diff --git a/superset-frontend/cypress-base/cypress/integration/explore/visualizations/line.test.ts b/superset-frontend/cypress-base/cypress/integration/explore/visualizations/line.test.ts
index 019bad7096ab..63473a1b99cf 100644
--- a/superset-frontend/cypress-base/cypress/integration/explore/visualizations/line.test.ts
+++ b/superset-frontend/cypress-base/cypress/integration/explore/visualizations/line.test.ts
@@ -227,6 +227,7 @@ describe('Visualization > Line', () => {
           value: 'y=140000',
           overrides: { time_range: null },
           show: false,
+          showLabel: false,
           titleColumn: '',
           descriptionColumns: [],
           timeColumn: '',
@@ -263,6 +264,7 @@ describe('Visualization > Line', () => {
               value,
               overrides: { time_range: null },
               show: true,
+              showLabel: false,
               titleColumn: 'ds',
               descriptionColumns: ['ds'],
               timeColumn: 'ds',
diff --git a/superset-frontend/src/explore/components/controls/AnnotationLayerControl/AnnotationLayer.jsx b/superset-frontend/src/explore/components/controls/AnnotationLayerControl/AnnotationLayer.jsx
index e6d5fbe96803..e12ca06cc943 100644
--- a/superset-frontend/src/explore/components/controls/AnnotationLayerControl/AnnotationLayer.jsx
+++ b/superset-frontend/src/explore/components/controls/AnnotationLayerControl/AnnotationLayer.jsx
@@ -58,6 +58,7 @@ const propTypes = {
   value: PropTypes.oneOfType([PropTypes.string, PropTypes.number]),
   overrides: PropTypes.object,
   show: PropTypes.bool,
+  showLabel: PropTypes.bool,
   titleColumn: PropTypes.string,
   descriptionColumns: PropTypes.arrayOf(PropTypes.string),
   timeColumn: PropTypes.string,
@@ -85,6 +86,7 @@ const defaultProps = {
   overrides: {},
   colorScheme: 'd3Category10',
   show: true,
+  showLabel: false,
   titleColumn: '',
   descriptionColumns: [],
   timeColumn: '',
@@ -111,6 +113,7 @@ export default class AnnotationLayer extends React.PureComponent {
       value,
       overrides,
       show,
+      showLabel,
       titleColumn,
       descriptionColumns,
       timeColumn,
@@ -142,6 +145,7 @@ export default class AnnotationLayer extends React.PureComponent {
       value,
       overrides,
       show,
+      showLabel,
       // slice
       titleColumn,
       descriptionColumns,
@@ -323,6 +327,7 @@ export default class AnnotationLayer extends React.PureComponent {
         'value',
         'overrides',
         'show',
+        'showLabel',
         'titleColumn',
         'descriptionColumns',
         'timeColumn',
@@ -689,7 +694,8 @@ export default class AnnotationLayer extends React.PureComponent {
   }
 
   render() {
-    const { isNew, name, annotationType, sourceType, show } = this.state;
+    const { isNew, name, annotationType, sourceType, show, showLabel } =
+      this.state;
     const isValid = this.isValidForm();
     const metadata = getChartMetadataRegistry().get(this.props.vizType);
     const supportedAnnotationTypes = metadata
@@ -725,6 +731,14 @@ export default class AnnotationLayer extends React.PureComponent {
                 value={!show}
                 onChange={v => this.setState({ show: !v })}
               />
+              <CheckboxControl
+                name="annotation-label-show"
+                label={t('Show label')}
+                value={showLabel}
+                hovered
+                description={t('Whether to always show the annotation label')}
+                onChange={v => this.setState({ showLabel: v })}
+              />
               <SelectControl
                 ariaLabel={t('Annotation layer type')}
                 hovered
diff --git a/superset/charts/schemas.py b/superset/charts/schemas.py
index 5684e34717f9..68afafee7f66 100644
--- a/superset/charts/schemas.py
+++ b/superset/charts/schemas.py
@@ -904,6 +904,9 @@ class AnnotationLayerSchema(Schema):
         allow_none=True,
     )
     show = fields.Boolean(description="Should the layer be shown", required=True)
+    showLabel = fields.Boolean(
+        description="Should the label always be shown", allow_none=True,
+    )
     showMarkers = fields.Boolean(
         description="Should markers be shown. Only applies to line annotations.",
         required=True,