diff --git a/clients/bigquery/dialect/dialect.go b/clients/bigquery/dialect/dialect.go
index 3739a6a84..e8d050e57 100644
--- a/clients/bigquery/dialect/dialect.go
+++ b/clients/bigquery/dialect/dialect.go
@@ -254,11 +254,11 @@ MERGE INTO %s %s USING %s AS %s ON %s`,
 	if softDelete {
 		return []string{baseQuery + fmt.Sprintf(`
 WHEN MATCHED %sTHEN UPDATE SET %s
-WHEN NOT MATCHED AND IFNULL(%s, false) = false THEN INSERT (%s) VALUES (%s);`,
+WHEN NOT MATCHED THEN INSERT (%s) VALUES (%s);`,
 			// WHEN MATCHED %sTHEN UPDATE SET %s
 			idempotentClause, sql.BuildColumnsUpdateFragment(cols, constants.StagingAlias, constants.TargetAlias, bd),
-			// WHEN NOT MATCHED AND IFNULL(%s, false) = false THEN INSERT (%s)
-			sql.QuotedDeleteColumnMarker(constants.StagingAlias, bd), strings.Join(sql.QuoteColumns(cols, bd), ","),
+			// WHEN NOT MATCHED THEN INSERT (%s)
+			strings.Join(sql.QuoteColumns(cols, bd), ","),
 			// VALUES (%s);
 			strings.Join(sql.QuoteTableAliasColumns(constants.StagingAlias, cols, bd), ","),
 		)}, nil
diff --git a/clients/bigquery/dialect/dialect_test.go b/clients/bigquery/dialect/dialect_test.go
index 6abf88c42..6e669d735 100644
--- a/clients/bigquery/dialect/dialect_test.go
+++ b/clients/bigquery/dialect/dialect_test.go
@@ -266,7 +266,7 @@ func TestBigQueryDialect_BuildMergeQueries_SoftDelete(t *testing.T) {
 	assert.Equal(t, []string{
 		"MERGE INTO customers.orders tgt USING {SUB_QUERY} AS stg ON tgt.`order_id` = stg.`order_id`",
 		"WHEN MATCHED THEN UPDATE SET `order_id`=stg.`order_id`,`name`=stg.`name`,`__artie_delete`=stg.`__artie_delete`",
-		"WHEN NOT MATCHED AND IFNULL(stg.`__artie_delete`, false) = false THEN INSERT (`order_id`,`name`,`__artie_delete`) VALUES (stg.`order_id`,stg.`name`,stg.`__artie_delete`);"},
+		"WHEN NOT MATCHED THEN INSERT (`order_id`,`name`,`__artie_delete`) VALUES (stg.`order_id`,stg.`name`,stg.`__artie_delete`);"},
 		strings.Split(strings.TrimSpace(statements[0]), "\n"))
 }
 
@@ -295,7 +295,7 @@ func TestBigQueryDialect_BuildMergeQueries_IdempotentKey(t *testing.T) {
 	assert.Equal(t, []string{
 		"MERGE INTO customers.orders tgt USING {SUB_QUERY} AS stg ON tgt.`order_id` = stg.`order_id`",
 		"WHEN MATCHED AND stg.idempotent_key >= tgt.idempotent_key THEN UPDATE SET `order_id`=stg.`order_id`,`name`=stg.`name`,`__artie_delete`=stg.`__artie_delete`",
-		"WHEN NOT MATCHED AND IFNULL(stg.`__artie_delete`, false) = false THEN INSERT (`order_id`,`name`,`__artie_delete`) VALUES (stg.`order_id`,stg.`name`,stg.`__artie_delete`);"},
+		"WHEN NOT MATCHED THEN INSERT (`order_id`,`name`,`__artie_delete`) VALUES (stg.`order_id`,stg.`name`,stg.`__artie_delete`);"},
 		strings.Split(strings.TrimSpace(statements[0]), "\n"))
 }
 
diff --git a/clients/mssql/dialect/dialect.go b/clients/mssql/dialect/dialect.go
index adfbff906..a34787bee 100644
--- a/clients/mssql/dialect/dialect.go
+++ b/clients/mssql/dialect/dialect.go
@@ -202,11 +202,11 @@ USING %s AS %s ON %s`,
 	if softDelete {
 		return []string{baseQuery + fmt.Sprintf(`
 WHEN MATCHED %sTHEN UPDATE SET %s
-WHEN NOT MATCHED AND COALESCE(%s, 0) = 0 THEN INSERT (%s) VALUES (%s);`,
+WHEN NOT MATCHED THEN INSERT (%s) VALUES (%s);`,
 			// WHEN MATCHED %sTHEN UPDATE SET %s
 			idempotentClause, sql.BuildColumnsUpdateFragment(cols, constants.StagingAlias, constants.TargetAlias, md),
-			// WHEN NOT MATCHED AND COALESCE(%s, 0) = 0 THEN INSERT (%s)
-			sql.QuotedDeleteColumnMarker(constants.StagingAlias, md), strings.Join(sql.QuoteColumns(cols, md), ","),
+			// WHEN NOT MATCHED THEN INSERT (%s)
+			strings.Join(sql.QuoteColumns(cols, md), ","),
 			// VALUES (%s);
 			strings.Join(sql.QuoteTableAliasColumns(constants.StagingAlias, cols, md), ","),
 		)}, nil
diff --git a/clients/mssql/dialect/dialect_test.go b/clients/mssql/dialect/dialect_test.go
index bdc6e58a2..7bc7d65d2 100644
--- a/clients/mssql/dialect/dialect_test.go
+++ b/clients/mssql/dialect/dialect_test.go
@@ -247,6 +247,6 @@ WHEN NOT MATCHED AND COALESCE(stg."__artie_delete", 1) = 0 THEN INSERT ("id","ba
 MERGE INTO database.schema.table tgt
 USING {SUB_QUERY} AS stg ON tgt."id" = stg."id"
 WHEN MATCHED THEN UPDATE SET "id"=stg."id","bar"=stg."bar","updated_at"=stg."updated_at","start"=stg."start","__artie_delete"=stg."__artie_delete"
-WHEN NOT MATCHED AND COALESCE(stg."__artie_delete", 0) = 0 THEN INSERT ("id","bar","updated_at","start","__artie_delete") VALUES (stg."id",stg."bar",stg."updated_at",stg."start",stg."__artie_delete");`, queries[0])
+WHEN NOT MATCHED THEN INSERT ("id","bar","updated_at","start","__artie_delete") VALUES (stg."id",stg."bar",stg."updated_at",stg."start",stg."__artie_delete");`, queries[0])
 	}
 }
diff --git a/clients/shared/merge.go b/clients/shared/merge.go
index 6c7d8a5da..7260366c9 100644
--- a/clients/shared/merge.go
+++ b/clients/shared/merge.go
@@ -130,6 +130,7 @@ func Merge(dwh destination.DataWarehouse, tableData *optimization.TableData, opt
 		}
 		primaryKeys = append(primaryKeys, column)
 	}
+
 	if len(primaryKeys) == 0 {
 		return fmt.Errorf("primary keys cannot be empty")
 	}
diff --git a/clients/snowflake/dialect/dialect.go b/clients/snowflake/dialect/dialect.go
index 5edee8950..4624d3354 100644
--- a/clients/snowflake/dialect/dialect.go
+++ b/clients/snowflake/dialect/dialect.go
@@ -228,11 +228,11 @@ MERGE INTO %s %s USING ( %s ) AS %s ON %s`,
 	if softDelete {
 		return []string{baseQuery + fmt.Sprintf(`
 WHEN MATCHED %sTHEN UPDATE SET %s
-WHEN NOT MATCHED AND IFNULL(%s, false) = false THEN INSERT (%s) VALUES (%s);`,
+WHEN NOT MATCHED THEN INSERT (%s) VALUES (%s);`,
 			// Update + Soft Deletion
 			idempotentClause, sql.BuildColumnsUpdateFragment(cols, constants.StagingAlias, constants.TargetAlias, sd),
 			// Insert
-			sql.QuotedDeleteColumnMarker(constants.StagingAlias, sd), strings.Join(sql.QuoteColumns(cols, sd), ","),
+			strings.Join(sql.QuoteColumns(cols, sd), ","),
 			strings.Join(sql.QuoteTableAliasColumns(constants.StagingAlias, cols, sd), ","),
 		)}, nil
 	}
diff --git a/clients/snowflake/dialect/dialect_test.go b/clients/snowflake/dialect/dialect_test.go
index 4710db0b0..864b58e9c 100644
--- a/clients/snowflake/dialect/dialect_test.go
+++ b/clients/snowflake/dialect/dialect_test.go
@@ -301,7 +301,7 @@ func TestSnowflakeDialect_BuildMergeQueries_SoftDelete(t *testing.T) {
 		assert.Equal(t, `
 MERGE INTO database.schema.table tgt USING ( SELECT id,bar,updated_at,__artie_delete from (values ('1', '456', '2001-02-03T04:05:06Z', false),('2', 'bb', '2001-02-03T04:05:06Z', true),('3', 'dd', '2001-02-03T04:05:06Z', false)) as _tbl(id,bar,updated_at,__artie_delete) ) AS stg ON tgt."ID" = stg."ID"
 WHEN MATCHED THEN UPDATE SET "ID"=stg."ID","__ARTIE_DELETE"=stg."__ARTIE_DELETE"
-WHEN NOT MATCHED AND IFNULL(stg."__ARTIE_DELETE", false) = false THEN INSERT ("ID","__ARTIE_DELETE") VALUES (stg."ID",stg."__ARTIE_DELETE");`, statements[0])
+WHEN NOT MATCHED THEN INSERT ("ID","__ARTIE_DELETE") VALUES (stg."ID",stg."__ARTIE_DELETE");`, statements[0])
 	}
 	{
 		statements, err := SnowflakeDialect{}.BuildMergeQueries(
@@ -319,7 +319,7 @@ WHEN NOT MATCHED AND IFNULL(stg."__ARTIE_DELETE", false) = false THEN INSERT ("I
 		assert.Equal(t, `
 MERGE INTO database.schema.table tgt USING ( SELECT id,bar,updated_at,__artie_delete from (values ('1', '456', '2001-02-03T04:05:06Z', false),('2', 'bb', '2001-02-03T04:05:06Z', true),('3', 'dd', '2001-02-03T04:05:06Z', false)) as _tbl(id,bar,updated_at,__artie_delete) ) AS stg ON tgt."ID" = stg."ID"
 WHEN MATCHED AND stg.updated_at >= tgt.updated_at THEN UPDATE SET "ID"=stg."ID","__ARTIE_DELETE"=stg."__ARTIE_DELETE"
-WHEN NOT MATCHED AND IFNULL(stg."__ARTIE_DELETE", false) = false THEN INSERT ("ID","__ARTIE_DELETE") VALUES (stg."ID",stg."__ARTIE_DELETE");`, statements[0])
+WHEN NOT MATCHED THEN INSERT ("ID","__ARTIE_DELETE") VALUES (stg."ID",stg."__ARTIE_DELETE");`, statements[0])
 	}
 }