Hello, thanks for choosing AcmeBrands! How can I help?
I want to get my name stitched into one of the items I'm buying.   I've a friend who buys the same think and I don't want have to worry whose is whose.
Okay, let me see how I can help you.

Stitching/engraving pricing depends on how much text is used. It's 30 cents per character for the first 15 characters, 20 cents per character for the next 15, and then 10 cents per character after that. That's for stitching. Engraving is 40c/character for first 15, then 25, and then 10, in the same quantities as stitching.
I only want to put my initials,  ABC, on so we don't accidently pick up each other's coats.
Then that would be 90 cents for stitching. Can I help you with anything else today?
Just put those initials on the Guess jacket I ordered and we'll be done.
Okay, I don't have the ability to do that here, but you can do that in your shopping cart. Have a great day!