diff --git a/crates/ruff/resources/test/fixtures/pycodestyle/E402.py b/crates/ruff/resources/test/fixtures/pycodestyle/E402.py
index b95b2ae1e832a..81e6306c7af11 100644
--- a/crates/ruff/resources/test/fixtures/pycodestyle/E402.py
+++ b/crates/ruff/resources/test/fixtures/pycodestyle/E402.py
@@ -19,7 +19,7 @@
 else:
     import e
 
-y = x + 1
+__some__magic = 1
 
 import f
 
diff --git a/crates/ruff/src/rules/pycodestyle/snapshots/ruff__rules__pycodestyle__tests__E402_E402.py.snap b/crates/ruff/src/rules/pycodestyle/snapshots/ruff__rules__pycodestyle__tests__E402_E402.py.snap
index c5ab26ba38029..b2e69a17baac0 100644
--- a/crates/ruff/src/rules/pycodestyle/snapshots/ruff__rules__pycodestyle__tests__E402_E402.py.snap
+++ b/crates/ruff/src/rules/pycodestyle/snapshots/ruff__rules__pycodestyle__tests__E402_E402.py.snap
@@ -3,7 +3,7 @@ source: crates/ruff/src/rules/pycodestyle/mod.rs
 ---
 E402.py:24:1: E402 Module level import not at top of file
    |
-24 | y = x + 1
+24 | __some__magic = 1
 25 | 
 26 | import f
    | ^^^^^^^^ E402
diff --git a/crates/ruff_python_ast/src/helpers.rs b/crates/ruff_python_ast/src/helpers.rs
index d064c8f15fb7c..d41e9ad4fb700 100644
--- a/crates/ruff_python_ast/src/helpers.rs
+++ b/crates/ruff_python_ast/src/helpers.rs
@@ -4,8 +4,6 @@ use std::path::Path;
 use itertools::Itertools;
 use log::error;
 use num_traits::Zero;
-use once_cell::sync::Lazy;
-use regex::Regex;
 use ruff_text_size::{TextRange, TextSize};
 use rustc_hash::{FxHashMap, FxHashSet};
 use rustpython_parser::ast::{
@@ -542,7 +540,9 @@ where
     body.iter().any(|stmt| any_over_stmt(stmt, func))
 }
 
-static DUNDER_REGEX: Lazy<Regex> = Lazy::new(|| Regex::new(r"__[^\s]+__").unwrap());
+fn is_dunder(id: &str) -> bool {
+    id.starts_with("__") && id.ends_with("__")
+}
 
 /// Return `true` if the [`Stmt`] is an assignment to a dunder (like `__all__`).
 pub fn is_assignment_to_a_dunder(stmt: &Stmt) -> bool {
@@ -553,15 +553,19 @@ pub fn is_assignment_to_a_dunder(stmt: &Stmt) -> bool {
             if targets.len() != 1 {
                 return false;
             }
-            match &targets[0] {
-                Expr::Name(ast::ExprName { id, .. }) => DUNDER_REGEX.is_match(id.as_str()),
-                _ => false,
+            if let Expr::Name(ast::ExprName { id, .. }) = &targets[0] {
+                is_dunder(id)
+            } else {
+                false
+            }
+        }
+        Stmt::AnnAssign(ast::StmtAnnAssign { target, .. }) => {
+            if let Expr::Name(ast::ExprName { id, .. }) = target.as_ref() {
+                is_dunder(id)
+            } else {
+                false
             }
         }
-        Stmt::AnnAssign(ast::StmtAnnAssign { target, .. }) => match target.as_ref() {
-            Expr::Name(ast::ExprName { id, .. }) => DUNDER_REGEX.is_match(id.as_str()),
-            _ => false,
-        },
         _ => false,
     }
 }