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<meta name="Description"
content="Newstips computer PR: - about out Product Sweeps
electronic editorial review solicitations
">
<meta name="Keywords" content="FAQ">
<meta name="GENERATOR" content="Microsoft FrontPage 2.0">
<title>Newstips computer PR Product Sweeps editorial review
solicitations for big results</title>
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<p align="center"><img src="image.gif" width="322" height="305"></p>
<p align="center"><font color="#008080" size="5">All about
Newstips Product Sweep Electronic Review Solicitations</font><font
color="#008080" size="4"> </font></p>
<blockquote>
<blockquote>
<p align="left"><font color="#008080" size="4"><u><img
src="Image41.gif" align="right" hspace="0" width="217"
height="112"></u></font><font color="#008080"><strong>REACHING
REVIEWERS </strong></font></p>
<p align="left">The same e-mail and fax delivery
mechanisms that deliver Newstips Electronic Editorial
Bulletins to thousands of the journalists who cover the
industry also deliver another innovative PR tool: the
Product Sweep. It reaches the hundreds of those
journalists who do reviews, an important and influential
subset of the press. </p>
</blockquote>
<blockquote>
<p align="left"><font color="#008080"><strong>PRODUCT
SWEEPS</strong> </font></p>
<p align="left">This document describes our Product Sweep
automated system for soliciting (and forwarding)
editorial product review requests. Product Sweeps are a
unique (and uniquely productive) way of arousing interest
among the people in the press who do reviews. And they
aren't all &quot;reviewers&quot;. </p>
</blockquote>
</blockquote>
<blockquote>
<blockquote>
<p><font color="#008080"><strong>WHO DOES REVIEWS?</strong>
</font><img src="Image43.gif" width="248" height="128"></p>
<p>What do we mean by review and reviewer? We're
referring to any editorial coverage that results from a
writer's direct, personal involvement with a product or
service. Traditional reviewers are one key segment of
those journalists we reach with Product Sweeps, but
they're far from its &quot;universe&quot;. We also reach
columnists (officially, contributing editors), for
example, and &quot;editorial labs&quot;. We reach
reviewers regardless of the name or title a publication
adopts for its review operations. (More and more renaming
goes on as each publication tries to make its own review
activities seem somehow more consequential than those of
competitors). </p>
</blockquote>
</blockquote>
<blockquote>
<blockquote>
<p><font color="#008080"><strong>WHAT WE SEND</strong></font>
</p>
<p>What do we send these review decision-makers? What
incredibly sophisticated machination is at <img
src="Image42.gif" align="right" hspace="0" width="140"
height="110">the root of our success? It's as dumb as a
tractor: a checklist of products available for review.
But like a tractor, it makes the Earth move - to the tune
of 500 reviews in a typical month, month after month. </p>
</blockquote>
</blockquote>
<blockquote>
<blockquote>
<p><font color="#008080"><strong>WHEN THEY RESPOND</strong></font><strong>
</strong></p>
<p>They check off the products they want to review. We
enter their selections into the computer, and the
computer automatically faxes a full-page self-explanatory
formal request to the vendor or marketer of that product
(or to their fulfillment designate, as in an agency or
third-party service). </p>
</blockquote>
</blockquote>
<blockquote>
<blockquote>
<p><img src="Image44.gif" align="left" hspace="0"
width="212" height="198"><font color="#008080"><strong>WHAT'S
REVIEWABLE?</strong> </font></p>
<p align="left">What kind of reviewable do we list? It
might be a product or something to review, a supporting
package, anything that's more likely to come on a UPS
truck than in an e-mail message. Or it might be a chance
to arrange the performance of a service. </p>
</blockquote>
</blockquote>
<blockquote>
<blockquote>
<p><font color="#008080"><strong>BULLETIN REQUIRED</strong></font>
</p>
<p>There is one trade-off for the simplicity of our
checklists: Product Sweep electronic editorial review
solicitations are not available alone; participation in
Product Sweeps requires participation in the Newstips
Electronic Editorial Bulletin. That's because the 1- to
2-line description of the reviewable product in the
context of the checklist is often not compelling (nor
sometimes, even informative) unless and until the
reviewer has read about that product or service in the
Bulletin. By the same logic, we do not offer Product
Sweeps to journalists who do not receive the Bulletin.
Historically, the addition of Product Sweeps yields 4-5
times as many review requests as participation in the
Bulletin alone (itself an effective review-getter). </p>
<p>Participation in Product Sweeps adds $500 per month to
other program costs. </p>
</blockquote>
</blockquote>
<p>&nbsp;</p>
<hr>
<p align="center"><!--webbot bot="ImageMap"
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<p align="center"><font size="2">©1997 Newstips, Inc. All rights
reserved.<br>
Newstips(SM) is a service mark and Newstips(TM) is a trademark of
Newstips, Inc.<br>
The Newstips Electronic Editorial Bulletin is a collection ©1997
Newstips, Inc.<br>
</font></p>
<p><font color="#FFFFFF">FAQ</font></p>
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