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| <!DOCTYPE HTML PUBLIC "-//IETF//DTD HTML//EN"> | |
| <html> | |
| <head> | |
| <meta http-equiv="Content-Type" | |
| content="text/html; charset=iso-8859-1"> | |
| <meta name="Description" | |
| content="Testimonials and articles about Newstips computer PR | |
| "> | |
| <meta name="Keywords" | |
| content="articles testimonials kudos comments endorsements luminaries | |
| info highway road hog roadhog"> | |
| <meta name="GENERATOR" content="Microsoft FrontPage 2.0"> | |
| <title>Testimonials and articles about Newstips computer PR</title> | |
| </head> | |
| <body bgcolor="#FFFFFF" text="#000000" link="#0000FF" | |
| vlink="#0000FF" alink="#FF0000"> | |
| <h1 align="center"><a><img src="ovallogo.gif" | |
| alt="Newstips, Inc., Novelty, Ohio"></a> <br> | |
| <font color="#008080" size="5">What People Say About Newstips</font></h1> | |
| <hr> | |
| <dl> | |
| <dd><h4><a href="#marketing" | |
| name="Articles that have been written on Newstips Inc."><font | |
| color="#008080" size="4">Articles that have been written | |
| about Newstips Inc.</font></a></h4> | |
| </dd> | |
| <dd><a href="#marketing">Dave Dix</a> in <i>Marketing | |
| Computers</i>, May 1994. </dd> | |
| <dd><a href="#invasion">Cheryl Currid</a> in <i>The Electronic Invasion</i>, 1993. </dd> <dd><a href="#graphics"><i>The PC Graphics Report</i></a>, July 20, 1993. </dd> | |
| <dd><a href="#foulks">The Low-Tech Paper Pushers</a> By Thom | |
| Foulks. </dd> | |
| </dl> | |
| <hr> | |
| <dl> | |
| <dd><h4><a href="#silverman" | |
| name="What computer industry luminaries are saying about Newstips Electronic Editorial Bulletins."><font | |
| color="#008080" size="4">What computer industry | |
| luminaries are saying about Newstips Electronic Editorial | |
| Bulletins.</font></a></h4> | |
| </dd> | |
| <dd><a href="#silverman">Dwight Silverman</a>, Computer | |
| columnist & Technology Reporter, <i>The Houston | |
| Chronicle</i> </dd> | |
| <dd><a href="#hart">John Hart, Editor/Publisher</a>, <i>Digital | |
| Future Newsletter</i> </dd> | |
| <dd><a href="#frank">Robert D. Frank</a>, Contributing | |
| Editor, <i>Andrew Seybold's Outlook on Communications and | |
| Computing</i> </dd> | |
| <dd><a href="#jenner">Donald Jenner</a> </dd> | |
| <dd><a href="#barnard">Michael R. Barnard</a> </dd> | |
| <dd><a href="#leibson">Steve Leibson</a>, Editor-in-Chief, <i>EDN | |
| Magazine</i> </dd> | |
| <dd><a href="#glatzer">Hal Glatzer</a> </dd> | |
| <dd><a href="#browde">Dave Browde</a>, <i>WNBC TV: Data File</i> | |
| </dd> | |
| <dd><a href="#menefee">Craing Menefee</a>, <i>Newbytes News | |
| Network</i> </dd> | |
| <dd><a href="#olsen">J.W. Olsen </a></dd> | |
| <dd><a href="#proffit">Brian Proffit</a>, <i>OS/2 Magazine</i> | |
| </dd> | |
| <dd><a href="#gunn">Angela Gunn</a>, Contributing Editor, <i>Home | |
| Office Computing</i> </dd> | |
| <dd><a href="#berst">Jesse Berst</a> </dd> | |
| <dd><a href="#baldwin">Steve Baldwin</a>, Staff Editor, <i>Computer | |
| Shopper Magazine</i> </dd> | |
| <dd><a href="#pournelle">Jerry Pournelle</a></dd> | |
| <dd><a href="#Geiger">Peter Gieger</a></dd> | |
| </dl> | |
| <hr> | |
| <p align="center"><font color="#008080" size="5">Articles that | |
| have been written about Newstips Inc.</font></p> | |
| <hr> | |
| <table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td valign="top" width="50%"><p align="center"><a | |
| name="marketing"></a><b>David Dix, </b><b><i>Marketing | |
| Computers</i></b><b>, May 1994 </b></p> | |
| <h4 align="center">PR PROFILE INFO-HIGHWAY ROADHOG </h4> | |
| <p>Agency: Newstips, Inc., Novelty, Ohio <br> | |
| Employees: 1<br> | |
| 1993 Billings: $800,000 <br> | |
| Major Clients: Software Publishing, ATI, Hammermill | |
| Papers <br> | |
| </p> | |
| <p>Novelty, Ohio, is located in the maple sugar hills of | |
| Geauga County, about 40 minutes east of Cleveland. In the | |
| basement of one of its houses - unremarkable except | |
| perhaps for a huge mass of telephone cables that cross to | |
| it from the street - Marty Winston and his merry band of | |
| robots conduct one of the most unusual PR operations in | |
| the computer industry.</p> | |
| <p>In the basement there are rows of PCs, CD-ROM data | |
| servers, fax gateways, scanners, modems, laser printers | |
| and wires coming in and going out in almost every | |
| direction. These are some of the key members of the | |
| Newstips, Inc. staff. Over in the corner is the company's | |
| only human, 20-year industry veteran and PR guy Marty | |
| Winston. He works with two big Windows machines, which | |
| are networked to those minions in the back. Across the | |
| room, an open computer chassis is being fitted for a pair | |
| of voice channels so Winston can add fax-on-demand to his | |
| services.</p> | |
| <p>Winston founded NewsTips in 1993, naming his company | |
| after the weekly electronic bulletin that he's been | |
| sending to computer journalists for the past 12 years. | |
| "The newsletter is the best branded and most | |
| successful product of my company," says Winston. | |
| "It's what people remember."</p> | |
| <p>Winston is a colorful character, a technology maven | |
| with a flair for the fast life that's slowed down a bit | |
| as he's aged and had children. He started writing | |
| technical articles for the electronics industry back in | |
| 1968, and his first computer had slide switches, LEDs and | |
| dry cells.</p> | |
| <p>He spent the '70s working for ad agencies (most of | |
| them are now defunct) and was director of publicity for | |
| Radio Shack during the TRS-80 Model 3 days in 1981 and | |
| 1982. Then he struck out on his own, heading up various | |
| high-tech PR agencies in Texas where he employed up to 15 | |
| people, before finally settling in Ohio and deciding to | |
| run a one-man operation.</p> | |
| <p>With nearly 30 clients now, Winston's presence has | |
| become a common fixture at every major technology trade | |
| show there is, where his parties are always well | |
| attended. Winston is also an assistant sysop on PRSIG, | |
| the CompuServe PR and Marketing Forum. It's hard to | |
| travel anywhere on CompuServe without running across his | |
| on-line opinions. Winston can be outspoken, but it's | |
| obvious to anyone that he does know his stuff. Even the | |
| management types at companies like Lotus and Novell take | |
| his comments very seriously.</p> | |
| <p>The Newstips bulletin reaches approximately 2,000 | |
| computer industry journalists every week. Winston, who | |
| prefers to charge his clients a flat fee instead of | |
| billing by the hour, will sell anything from a one-time | |
| mention in NewsTips for $350 to virtually unlimited | |
| consulting services for $15,000 a month. "I never | |
| liked the idea of charging for time," he says. | |
| "That penalizes efficiency and rewards sloth, and is | |
| always more in an agency's interest than a | |
| client's."</p> | |
| <p>Winston says that because he has relationships with | |
| some sought-after columnists, it might take him just 30 | |
| seconds to get them to write about his client's product, | |
| whereas it might take a less experienced PR person as | |
| long as six months. If you bill the client based on the | |
| time it takes to get the job done, says Winston, | |
| "the novice makes $8,000 and I make less than $2.00. | |
| That's a solid incentive in favor of incompetence."</p> | |
| <p>Winston spends a lot of time working in e-mail - he | |
| estimates he sends and receives at least 2,000 messages a | |
| day. How does he manage to do it all? "I skim a lot. | |
| I use rules a lot to eliminate or automate some of it. | |
| And I work incredibly long hours."</p> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10" width="100%"> | |
| <tr> | |
| <td valign="top"><blockquote> | |
| <blockquote> | |
| <p><a name="invasion"></a></p> | |
| <blockquote> | |
| <blockquote> | |
| <h4 align="left">Cheryl Currid, <i>The | |
| Electronic Invasion</i> (Chapter 1, Pg 9) | |
| </h4> | |
| <h5 align="left"><font size="3">(Brady | |
| division of Prentice Hall Computer | |
| Publishing, 1993); reprinted with | |
| permission of the author. </font></h5> | |
| <dl> | |
| <dd><p align="left">Another example | |
| of the new breed of | |
| technology-empowered guru is | |
| Marty Winston, whose one-man | |
| high-tech PR firm runs circles | |
| around many competitors with | |
| large staffs. Among other things, | |
| Marty publishes electronically a | |
| weekly electronic newsletter | |
| aimed at about 1,500 journalists, | |
| telling about the hot activities | |
| of his clients. He distributes | |
| his newsletter by fax, e-mail, | |
| and airwaves - according to what | |
| his readers prefer to receive. He | |
| maintains and up-to-date database | |
| of industry journalists and knows | |
| who writes about which technology | |
| topics. This gives him a real | |
| edge on getting the right | |
| information to the right people.</p> | |
| </dd> | |
| <dd><p align="left">Marty has built | |
| an action system that helps his | |
| clients send evaluation products | |
| to appropriate journalists for | |
| review. All the journalist has to | |
| do is indicate an interest, and | |
| the system goes into action. | |
| Marty queues up the matching | |
| information and the system | |
| automatically sends a request to | |
| the client, with a courtesy copy | |
| to the journalist. We recently | |
| saw him send out about 60 of | |
| them. Poof, like magic, the | |
| machines took over, writing | |
| informational notes to the | |
| appropriate people. Within | |
| minutes, the process was | |
| complete; the letters were sent, | |
| courtesy copies sent, and | |
| documents were filed | |
| electronically for follow-up. | |
| (Done the old-fashioned way, the | |
| process would have taken days.)</p> | |
| </dd> | |
| <dd><p align="left">Marty likes to | |
| explain his office in exhaustive | |
| technical detail. In his home | |
| office, he has several personal | |
| computers, CD-ROM data servers, | |
| fax gateways, scanners, modems, | |
| and wires coming and going in | |
| almost every direction. He has | |
| even put in uninterruptible power | |
| supply units so that both he and | |
| his system can stay up all the | |
| time.</p> | |
| </dd> | |
| <dd><p align="left">He orchestrates | |
| his business with automated | |
| systems that work like robots. If | |
| a journalist wants to review a | |
| client's product, all Marty has | |
| to do is set up the request one | |
| time; his system does the rest - | |
| contacts the client with a full | |
| set of information, bounces back | |
| information to the journalist, | |
| and automatically and | |
| electronically keeps everybody | |
| connected and in the loop.</p> | |
| </dd> | |
| </dl> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <dl> | |
| </dl> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| <table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td><a name="graphics"></a> <dl> | |
| <dt><strong><i>The PC Graphics Report<br> | |
| THE JPA Newsletter on Desktop Graphics</i></strong><strong> | |
| </strong></dt> | |
| <dd> </dd> | |
| <dd><font size="3"><strong>Volume VI, Number 29 - | |
| July 20, 1993<br> | |
| Marketing</strong></font><font size="4"><strong><br> | |
| </strong></font></dd> | |
| <dd><strong>Could you use a little help?</strong></dd> | |
| </dl> | |
| <p>It's tough to be heard above the noise out there in PC | |
| land. We know because we have to sift through all the | |
| stuff you and your PR people generate when we're looking | |
| for real information. We get help from a guy in Novelty, | |
| OH; his name is Marty Winston and some of you know him.</p> | |
| <p>Marty is a reporter's | |
| reporter/engineer/philosopher/curmudgeon/marketing/PR | |
| guy. He has a different way of getting the information | |
| out for his select clients. He selects who he will work | |
| for, and it's limited. A master of the paper-less | |
| information age, Marty publishes a newsletter for us, and | |
| in it are succinct newsbites, 'cause Marty knows how busy | |
| we and others like us are, and he informs us weekly about | |
| new developments. This isn't an infomercial; we advise | |
| you regularly about good ideas and good people, and our | |
| advice this week is to give Marty a call and see if you | |
| can get him to take on your company. However, be prepared | |
| to be told what's right and not so right about your | |
| current approach - this ain't no yes-man you're calling | |
| (216.338.8400).</p> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10"> | |
| <tr> | |
| <td valign="top"><a name="foulks"></a> <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <h4 align="left">The Low-Tech Paper | |
| Pushers By Thom Foulks</h4> | |
| <h5 align="left"><font size="3">Thom | |
| Foulks is a contributing writer for PC | |
| World, Boardwatch, Computer Sun Times and | |
| Windows Online Review in addition to the | |
| CPA Network News, and was one of the | |
| first to cover computers in a regularly | |
| scheduled radio broadcast program.</font></h5> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p align="left">I just threw a 3-inch | |
| stack of paper into the wastebasket - and | |
| it made me angry. The stack was comprised | |
| of news releases and press materials | |
| received at Cache la Byte in a little | |
| less than two weeks. Now, worthless | |
| (recyclable?) scrap paper. </p> | |
| <p align="left">Ironically, some of the | |
| printouts - replete with fancy logos and | |
| catchy headlines - were about products to | |
| help "revolutionize" the | |
| American office by eliminating | |
| paper-shuffling. What's on the horizon, | |
| we're told, are document-management | |
| systems that will transfer information | |
| electronically and store it in | |
| computer-based files. </p> | |
| <p align="left">There is something | |
| oxymoronic in reading about such | |
| innovations as network fax-servers and | |
| electronic mail systems on laser- printed | |
| paper. One has to wonder if the irony is | |
| even recognized by the people who draft | |
| such epistles, then reproduce them by the | |
| dozens (or more). </p> | |
| <p align="left">Sure, mailed news | |
| releases from public relations firms are | |
| the time-hallowed means by which the | |
| computer industry communicates directly | |
| to the journalists who write about the | |
| new products. But few writers work | |
| directly from a news release. Generally, | |
| such printed information is only the | |
| tip-of-the-iceberg of a product review or | |
| story - the *real* information usually | |
| comes later, testing a product or in | |
| interviews with product managers. </p> | |
| <p align="left">It's a rare news release | |
| that is worth saving more than a couple | |
| of weeks. The information becomes | |
| outdated too rapidly in such a dynamic | |
| industry, and you can build a filing | |
| nightmare by trying to decide whether to | |
| file something by product category, | |
| product name, company name, or | |
| what-have-you. So the paper disappears | |
| rapidly.</p> | |
| <p align="left">Any computer industry | |
| journalist not using a fax and/or e-mail | |
| is not serious about the job. We're all | |
| accessible by electronic transmissions: | |
| Faster, more efficiently, and likely less | |
| expensively. I yearn for the time when I | |
| can log on to CompuServe (74505,74) and | |
| regularly expect to find 2-3 text-based | |
| news releases awaiting me. Of the dozens | |
| of firms with my name on their | |
| distribution list, only Marty Winston's | |
| Newstips consistently provides such | |
| modern, sensible service.</p> | |
| <p align="left">The advent of | |
| high-performance | |
| optical-character-recognition (OCR) | |
| software also gives definitive advantages | |
| to receiving news releases via fax. Fax | |
| image information can be converted to | |
| ASCII, and turned into a | |
| computer-searchable file. Information | |
| that is worth saving can be, | |
| systematically.</p> | |
| <p align="left">Clearly, it's past time | |
| for the high-tech PR firms to break their | |
| low-tech mold, and demonstrate they know | |
| how to use the technology they want us to | |
| help publicize.</p> | |
| <p align="left">I'd have more to write on | |
| this topic, but I've got to go check the | |
| mail.</p> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <p align="center"><font color="#008080" size="5">What computer | |
| industry luminaries are saying about Newstips Electronic | |
| Editorial Bulletins.</font></p> | |
| <hr> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <dl> | |
| </dl> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| <table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td> | |
| <blockquote> | |
| <p><br> | |
| <a name="silverman"><font color="#800080"><b>Dwight | |
| Silverman</b></font></a><font color="#800080"><b><br> | |
| Computer columnist & Technology reporter<br> | |
| </b><b><i>The Houston Chronicle</i></b><b><br> | |
| <br> | |
| </b></font></p> | |
| </blockquote> | |
| <dl> | |
| <dd><font color="#800080"><b>Your bulletins are great | |
| at helping me track product development trends. I | |
| read each one of them, and have opted to review | |
| some products I would not have as a result. I | |
| also am interested in the "Rumors" | |
| section, which sometimes has a news story tip in | |
| it.</b></font></dd> | |
| </dl> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10"> | |
| <tr> | |
| <td valign="top"><blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p align="left"><a name="hart"><font | |
| color="#008040"><b>John Hard</b></font></a><font | |
| color="#008040"><b><br> | |
| Editor/Publisher<br> | |
| </b><b><i>Digital Future Newsletter</i></b><b><br> | |
| </b></font></p> | |
| <dl> | |
| <div align="left"> | |
| <dt><font color="#008040"><b>Very | |
| valuable to me, as editor of a | |
| weekly online newsletter. Keep | |
| 'em coming.</b></font></dt> | |
| </div> | |
| </dl> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <dl> | |
| </dl> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| <table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td><dl> | |
| <dd> | |
| <p><font color="#0000A0"><br> | |
| </font><a name="frank"><font color="#0000A0"><b>Robert | |
| D. Frank</b></font></a><font color="#0000A0"> </font></p> | |
| </dd> | |
| <dd><font color="#0000A0">I am a Contributing Editor | |
| for <i>Andrew Seybold's Outlook on Communications | |
| and computing</i>. I also do freelance work for | |
| the Personal Technology Section of the <i>Atlanta | |
| Journal & Constitution.</i></font></dd> | |
| <dd><font color="#0000A0">As you know, I have always | |
| read every single line you write and miss my | |
| Newstips when they don't arrive. I consider the | |
| newsletter an important part of keeping up with | |
| the latest products...even when 2 arrive within | |
| 24 hours as you just did to me. I even save them | |
| just to make sure I can find references in the | |
| future. I have recommended to my clients that | |
| they use this service many times. Certainly, your | |
| clients can tell when requests for review | |
| products come as a result of someone reading your | |
| notes. If they don't track them, you should have | |
| everything go through you so you can track it.</font></dd> | |
| <dd><font color="#0000A0">A great service, even if | |
| your rumors are sometime suspect! Keep up the | |
| good work.</font></dd> | |
| </dl> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10"> | |
| <tr> | |
| <td valign="top"><blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p><a name="jenner"><font color="#808040"><b>Donald | |
| Jenner</b></font></a><font | |
| color="#808040"><b> </b></font></p> | |
| <p><font color="#808040">I regard | |
| Newstips as one of the best sources of | |
| what is going on in an increasingly | |
| complex industry. I think it was Stewart | |
| Alsop who said that keeping track of the | |
| things that are happening and the | |
| products that are appearing is a | |
| full-time occupation (and that does not | |
| include knowing what those products do, | |
| or how well they do 'em, as I recall the | |
| story). There are many sources one can | |
| track. Newstips is always ahead of the | |
| curve, and therefore makes the punditry | |
| magic look better. Moreover, it is | |
| delivered where I need it -- on my | |
| computer (faxed news releases are a pain | |
| in the butt; press kits -- unless they | |
| include backgrounders -- merely take up | |
| precious desk space). And you can quote | |
| me, and you can refer anyone who asks to | |
| me for comment.</font></p> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td><dl> | |
| <dd> | |
| <p><font color="#800040"><br> | |
| </font><a name="barnard"><font color="#800040"><b>Michael | |
| R. Barnard</b></font></a><font color="#800040"><b> | |
| </b></font></p> | |
| </dd> | |
| <dd><font color="#800040">I like Newstips a lot... | |
| even during "slow" times for my | |
| writing, Newstips is the source that keeps me | |
| up-to-date on much of what's happening.<br> | |
| Thanks for your service!</font></dd> | |
| </dl> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10"> | |
| <tr> | |
| <td valign="top"><blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p><font color="#008040"><br> | |
| </font><a name="leibson"><font | |
| color="#008040"><b>Steve Leibson</b></font></a><font | |
| color="#008040"><b><br> | |
| Editor-In-Chief<br> | |
| </b><b><i>EDN Magazine</i></b></font></p> | |
| <p><font color="#008040">Since you asked: | |
| EDN is not exactly the sort of magazine | |
| you're targeting. We're a trade magazine | |
| for the electronics OEM, specifically for | |
| the design community. Your clients seem | |
| mostly to target the PC Magazine/PC | |
| World/PC Week/PC Anyoldthing crowd. Many | |
| of our readers design things in this | |
| world. Many more don't.</font></p> | |
| <p><font color="#008040">Nevertheless, | |
| I've found real gold in your Newstips. | |
| Some I've used directly as news items but | |
| many more have served as leads for news | |
| and feature articles. Further, I've made | |
| several good contacts leading to | |
| conference speaking engagements for your | |
| clients. So as you can see, I think | |
| you're providing a full-service | |
| opportunity for your clients.</font></p> | |
| <p><font color="#008040">And thanks for | |
| the opportunity to provide feedback.</font></p> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td><dl> | |
| <dt> </dt> | |
| <dd> | |
| <p><font color="#808040"><br> | |
| </font><a name="glatzer"><font color="#808040"><b>Hal | |
| Glatzer</b></font></a></p> | |
| </dd> | |
| <dd><font color="#808040">Marty, it's occasionally | |
| valuable, but mostly it's just plain useful, and | |
| that's an accomplishment in itself. Your clients | |
| are in the second- and third-tiers of the | |
| industry, about whom the business pages of the NY | |
| Times et. al. devote no space. Yet there are | |
| viable innovations percolating up all the time. | |
| Keep going.</font></dd> | |
| </dl> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10"> | |
| <tr> | |
| <td valign="top"><blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p><font color="#000080"><br> | |
| </font><a name="browde"><font | |
| color="#000080"><b>Dave Browde</b></font></a><font | |
| color="#000080"><b><br> | |
| </b><b><i>WNBC TV: Data File<br> | |
| </i></b></font></p> | |
| <p><font color="#000080">For your survey, | |
| feel free to cite me as one of the | |
| computer reporters whose live would be | |
| immeasurably more difficult without your | |
| help.</font></p> | |
| <p><font color="#000080">Our segment, now | |
| some seven months old, runs weekly, | |
| airing Saturday night and Sunday morning. | |
| You probably can tell me better than I | |
| can tell you how many of your clients | |
| we've used; suffice it to say your track | |
| record with us is superior to any other | |
| publicist/news source.</font></p> | |
| <p><font color="#000080">When you say you | |
| can deliver a product to us with an | |
| interview, you do... and for the most | |
| part we've found the people you represent | |
| to be selling good quality and able to | |
| justify their price.</font></p> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td><dl> | |
| <dd> | |
| <p><font color="#800040"><br> | |
| </font><a name="menefee"><font color="#800040"><b>Craing | |
| Menefee</b></font></a><font color="#800040"> </font></p> | |
| </dd> | |
| <dd><font color="#800040">Don't know about | |
| percentages, but this issue I picked out 3 items | |
| that will probably become stories for the 4-5 | |
| million readers of Newbytes News Network. I read | |
| all the rest, and several of those might have | |
| become items if they weren't off my telecom beat. | |
| Newstips is, to me, a very valuable tool.</font></dd> | |
| </dl> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <table border="0" cellpadding="10"> | |
| <tr> | |
| <td valign="top"><blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p align="left"><font color="#008040"><br> | |
| </font><a name="olsen"><font | |
| color="#008040"><b>J.W. Olsen</b></font></a></p> | |
| <dl> | |
| <dt><font color="#008040">Receiving | |
| diverse story leads in one place | |
| and electronically helps. But at | |
| least as valued is the way you | |
| provide diverse client contact | |
| info in one place--no fuss, no | |
| muss. I send/receive all CIS, | |
| MCI, and Internet e-mail-- and | |
| send faxes--from within one | |
| environment (E-Mail Connection). | |
| So I can contact any of your | |
| clients with a quick | |
| cut-and-paste of the relevant | |
| graf from Newstips into a | |
| "compose" window, add a | |
| "please send" line, and | |
| address the thingie. Repeat that | |
| for all items of interest, click | |
| on send, and in minutes I have | |
| requests for multiple stories on | |
| their way. Thanks for the | |
| convenience. ;-)</font></dt> | |
| </dl> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <dl> | |
| <dd><table border="0" cellpadding="10" width="50%"> | |
| <tr> | |
| <td><dl> | |
| <dd> | |
| <p><font color="#000080"><br> | |
| </font><a name="gunn"><font | |
| color="#000080"><b>Angela Gunn</b></font></a><font | |
| color="#000080"><b><br> | |
| Contributing Editor<br> | |
| </b><b><i>Home Office Computing</i></b> </font></p> | |
| </dd> | |
| <dd><font color="#000080">Just sitting here | |
| reading Newstips, and you've managed to | |
| deliver me info on no fewer than three | |
| stories I have currently active. Haven't | |
| seen that Marketing Computers piece yet, | |
| but I sure hope it says several times | |
| what a fabulous resource this is. Now, | |
| when are you going to convince all the | |
| other PR firms to send my info | |
| electronically in bite-sized pieces with | |
| accurate phone numbers? <g> Just wanted to | |
| drop you a note saying what a great | |
| service Newstips is. </font></dd> | |
| </dl> | |
| </td> | |
| </tr> | |
| </table> | |
| </dd> | |
| </dl> | |
| <hr> | |
| <table border="0" cellpadding="10"> | |
| <tr> | |
| <td valign="top"><blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p><font color="#808040"><br> | |
| </font><a name="proffit"><font | |
| color="#808040"><b>Brian Proffit</b></font></a><font | |
| color="#808040"><b><br> | |
| </b><b><i>OS/2 Magazine</i></b> </font></p> | |
| <p><font color="#808040">Marty,<br> | |
| Feel free to tell your clients that in my | |
| opinion, your use of E-mail to get out | |
| these regular bulletins gives me much | |
| better information about their products | |
| than I get from other PR firms.</font></p> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </td> | |
| </tr> | |
| </table> | |
| <hr> | |
| <blockquote> | |
| <p><font color="#800040"><br> | |
| </font><a name="berst"><font color="#800040"><b>Jesse Berst</b></font></a><font | |
| color="#800040"> </font></p> | |
| <p><font color="#800040">I had dinner last night with Michael | |
| Miller, Executive <br> | |
| Editor, and Robin Raskin, Editor, of <i>PC Magazine</i>.</font></p> | |
| <p><font color="#800040">When I started to catch them up on | |
| what I'd been doing, <br> | |
| they said they were already up to date. It turns out they've <br> | |
| been reading my weekly notices in Newstips all these months. <br> | |
| They both confessed that they never fail to skim Newstips <br> | |
| when it shows up in their mailboxes.</font></p> | |
| </blockquote> | |
| <blockquote> | |
| <p><font color="#800040">When the two top editors at the | |
| world's number one computer <br> | |
| magazine say they read you faithfully each week, you can | |
| safely <br> | |
| say that you've arrived. Newstips has become an institution | |
| with <br> | |
| this country's computer press.</font></p> | |
| </blockquote> | |
| <hr> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <font color="#008040"><br> | |
| </font><a name="baldwin"><font | |
| color="#008040"><b>Steven Baldwin</b></font></a><font | |
| color="#008040"><b><br> | |
| Staff Editor<br> | |
| </b><b><i>Computer Shopper Magazine</i></b></font></p> | |
| <p><font color="#008040">Dear Newstips -</font></p> | |
| <p><font color="#008040">What a great | |
| tipsheet! It's one of the few that I really | |
| read, and as always, it contains great | |
| product info I can use, andthat I'll pass on | |
| to others.</font></p> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| <hr> | |
| <blockquote> | |
| <font color="#808040"><br> | |
| </font><a name="pournelle"><font color="#808040"><b>Jerry | |
| Pournelle</b></font></a><font color="#808040"> </font></p> | |
| <p><font color="#808040">I find your news bulletins extremely | |
| useful, and I manage to <br> | |
| read them all, usually within a day of when they come in. You | |
| <br> | |
| can quote me on that.</font></p> | |
| </blockquote> | |
| <hr> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <blockquote> | |
| <p><a name="Geiger"><font color="#0000A0"><strong>Peter | |
| Geiger</strong></font></a><font | |
| color="#0000A0"><strong><br> | |
| Computer Columnist<br> | |
| </strong><em><strong>Elyria | |
| Chronicle-Telegram</strong></em></font></p> | |
| <p><font color="#0000A0"><strong>Newstips is | |
| essential for those of use who cover | |
| computing and software for the daily press. | |
| There is no other means by which we can stay | |
| as current with developments in the field. | |
| The wire services are not as complete; the | |
| weekly industry press not as timely, and the | |
| monthly magazines nowhere near as | |
| comprehensive as Newstips. I am grateful for | |
| the manufacturers, suppliers and providers | |
| who keep me informed by way of Newstips.</strong></font></p> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| </blockquote> | |
| <hr> | |
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| Newstips(SM) is a service mark and Newstips(TM) is a trademark of | |
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| Newstips, Inc.<br> | |
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