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| <HTML><HEAD> <TITLE>Press Release - People's Bank</TITLE></HEAD> | |
| <BODY BGCOLOR="#ffffff"><TABLE WIDTH="573" BORDER="0" CELLSPACING="0" CELLPADDING="0" HEIGHT="119"><TR><TD WIDTH="25%" HEIGHT="118" VALIGN="top" NOWRAP> | |
| <IMG align=bottom height=105 src="/image/about/press.gif" width=120 NATURALSIZEFLAG = 0></TD><TD WIDTH="75%" VALIGN="top" NOWRAP> | |
| <IMG align=middle alt="People's Bank News" height=84 | |
| src="/image/about/apbpress.gif" width =415 NATURALSIZEFLAG = 2><TABLE WIDTH="406" BORDER="0" CELLSPACING="0" CELLPADDING="12"><TR><TD WIDTH="100%"><! 11/06/97 - ><! Date of release goes between h3 tags below> | |
| <h3>July 15, 1999 </h3> | |
| <P><!Title of Release goes between h2 tags below> | |
| <h2>Customer Call Center Broadens People's U.K. Credit Card Strategy</h2> | |
| <br><!DO NOT MOVE THIS LINE!!!> | |
| </TD></TR></TABLE></TD></TR></TABLE> | |
| <CENTER></CENTER><!Body of Release goes below> | |
| <P> | |
| BRIDGEPORT, CONN. -- People's Bank today announced it is expanding its successful credit card operation in the United Kingdom to include a new "relationship call center." The move adds 100 people, nearly tripling the employee base in the U.K., and it enhances customer services. | |
| <P>"We achieved profitability in the 11th quarter of the U.K. operation, which exceeded our corporate goal," says David E.A. Carson, chairman and CEO of People's. "Now we're moving into the second phase." | |
| <P> | |
| Mark Vitelli, executive vice president, Credit Card Services, says the U.K. call center mirrors operations in the U.S., and it reinforces the company's customer focus. Last November, People's launched what it calls a "customer focus culture" within its U.S. operation, including customer-based strategies in employee recruitment, training and goal setting. That successful model is a key component of the U.K call center. | |
| <P>"Simply giving customers a great rate is no longer good enough in this business -- in the U.S. or in the U.K.," adds Vitelli. "We have to anticipate their needs -- both in servicing their account and in offering appropriate products to them." | |
| <P> | |
| The new U.K. call center brings collections in house and it adds telemarketing to the mix. People's continues to use its original credit card strategy, domestically and in the U.K., of offering a low rate card and focusing on creditworthy customers who carry a balance. | |
| <P> | |
| People's credit card operation is the 17th largest both in the U.S. and in the U.K. | |
| <P> | |
| Contacts: | |
| <P>Ed Dzitko at 203-338-4718 or <A href="mailto:emdzitk@peoples.com">emdzitk@peoples.com</A><BR> | |
| Deborah P. MacDonnell at 203-338-3255 or <A href="mailto:dpmacdo@peoples.com">dpmacdo@peoples.com</a> | |
| <p>Additional contacts: <BR><BR>People's U.K.: <BR>Lisa | |
| Hill-Whyte, marketing manager, or Gary Fitton , affinity manager, at 01604 | |
| 704936 <BR>Comic Relief U.K.: <BR> | |
| Sarah Burke at 0171 636 1428 | |
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