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| <!DOCTYPE HTML PUBLIC "-//IETF//DTD HTML//EN"> | |
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| <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> | |
| <meta name="GENERATOR" content="Microsoft FrontPage 3.0"> | |
| <title>DQ® Loves Kids</title> | |
| <meta name="Microsoft Theme" content="dqt1 000, default"><meta name="Microsoft Border" content="tb, default"></head> | |
| <body bgcolor="#FFFFFF" text="#000000" link="#0000FF" vlink="#CC0000" alink="#00CC33"><!--msnavigation--><table border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td><!--mstheme--><font face="arial, arial, helvetica"> | |
| <p align="center"><a href="../../../"><img src="../../../_derived/home_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="Home" align="middle"></a> <a href="../../dairyque.htm"><img src="../../../_derived/up_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="Up" align="middle"></a> <a href="../Marketing/kids.htm"><img src="../Marketing/_derived/kids.htm_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="Kids Promotions" align="middle"></a> <img src="_derived/cnm.htm_cmp_dqt1000_hbtn_p.gif" width="115" height="38" border="0" alt="DQ® Loves Kids" align="middle"> <a href="../supplypg/idq.htm"><img src="../supplypg/_derived/idq.htm_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="DQ® Merchandise" align="middle"></a> <a href="../training/index.htm"><img src="../training/_derived/index.htm_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="DQ® Video Training" align="middle"></a></p> | |
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| <!--mstheme--></font></td></tr><!--msnavigation--></table><!--msnavigation--><table border="0" cellpadding="0" cellspacing="0" width="100%"><tr><!--msnavigation--><td valign="top"><!--mstheme--><font face="arial, arial, helvetica"> | |
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| <!--mstheme--></font><table border="0" cellpadding="4" cellspacing="4"> | |
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| <td><!--mstheme--><font face="arial, arial, helvetica"><img src="champ.gif" WIDTH="144" HEIGHT="136"><!--mstheme--></font></td> | |
| <td><!--mstheme--><font face="arial, arial, helvetica"><i>Dairy Queen</i> loves kids. We enjoy seeing little league teams celebrate at our | |
| stores after games, children having dinner with their parents and teenagers coming in for | |
| frozen treats at the end of a date. And if those youngsters ever become sick or injured, | |
| we want to do help assure they have the best medical care available.<p>That’s why the | |
| <i>Dairy Queen</i> system has been a national sponsor of Children’s Miracle Network | |
| (CMN) for the past 15 years, raising more than $36 million during that time. We are proud | |
| of those efforts, knowing that 100 percent of our donations directly benefit the children | |
| begin served at CMN-affiliated hospitals throughout North America.<!--mstheme--></font></td> | |
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| </div> | |
| <p> </p> | |
| <p><font color="#FF0000"><b><i>What is CMN?</i></b></font></p> | |
| <p>CMN is an international non-profit organization dedicated to generating funds and | |
| awareness programs to benefit children treated at 170 children’s hospitals throughout | |
| the United States and Canada. CMN raises funds through innovative cause-marketing | |
| promotions and other programs developed to meet the business objectives of its sponsors. | |
| CMN also produces the largest national television fundraiser in North America, broadcast | |
| live from Walt Disney World the weekend following the U.S. Memorial Day holiday. | |
| CMN’s hallmark is that 100 percent of locally generated donations stay in the | |
| community to benefit kids treated at the local CMN hospitals.</p> | |
| <p> </p> | |
| <p><font color="#FF0000"><b><i>Who does CMN serve?</i></b></font></p> | |
| <p>CMN-affiliated hospitals cared for 14 million children in 1999. </p> | |
| <p> </p> | |
| <p><font color="#FF0000"><b><i>Why do Dairy Queen stores support CMN?</i></b></font></p> | |
| <p>We’re in the business of treating kids and families right. By participating in CMN | |
| fundraising, we are able to give something back to the communities in which we do | |
| business.</p> | |
| <p> </p> | |
| <p><font color="#FF0000"><b><i>How do Dairy Queen stores raise money for CMN?</i></b></font></p> | |
| <div align="left"> | |
| <!--mstheme--></font><table border="0" cellpadding="4" cellspacing="4"> | |
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| <td><!--mstheme--><font face="arial, arial, helvetica"><img src="Miracle_Treat.gif" width="125" height="258"><!--mstheme--></font></td> | |
| <td><!--mstheme--><font face="arial, arial, helvetica"><font color="#8080FF"><u>MIRACLE TREATS</u></font><p><i>Dairy Queen </i>Miracle | |
| Treats, paper caricatures of the popular <em>Blizzard</em>® Flavor Treat, are sold to | |
| customers in participating stores for a $1 donation to CMN. The program is typically run | |
| in the spring. A space is provided on each Treat for contributors to sign their name to | |
| show their support of the cause. Often, customers sign the names of their family members | |
| or children they know who have been treated at CMN-affiliated hospitals. In return for | |
| their donation, customers receive $1 in coupons for <em>Dairy Queen Royal Treat</em>® | |
| products. The Miracle Treats are then displayed throughout the <i>Dairy Queen </i>store.<!--mstheme--></font></td> | |
| </tr> | |
| </table><!--mstheme--><font face="arial, arial, helvetica"> | |
| </div> | |
| <p> </p> | |
| <div align="left"> | |
| <!--mstheme--></font><table border="0" cellpadding="4" cellspacing="4"> | |
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| <td><!--mstheme--><font face="arial, arial, helvetica"><img src="Million_Dollar_Day.gif" WIDTH="144" HEIGHT="112"><!--mstheme--></font></td> | |
| <td><!--mstheme--><font face="arial, arial, helvetica"><font color="#8080FF"><u>MILLION DOLLAR DAY</u></font><p>Each year on the first | |
| Saturday in May, stores throughout the <i>Dairy Queen</i> system unite to raise awareness | |
| and donations for CMN. Operators intend to accomplish this by hosting outrageous | |
| fundraisers, such as shaving their heads, standing on store rooftops, and becoming human | |
| sundaes. On this day, the system’s goal is to increase its annual donation by $1 | |
| million!<!--mstheme--></font></td> | |
| </tr> | |
| </table><!--mstheme--><font face="arial, arial, helvetica"> | |
| </div> | |
| <p> </p> | |
| <p><font color="#8080FF"><u>LITTLE THINGS MEAN A LOT</u></font></p> | |
| <p>Another successful fundraiser is simply collecting the pennies, nickels, dimes and | |
| quarters that customers drop into collection canisters when visiting their <i>Dairy Queen </i>stores. | |
| It may not seem like much at the time, but those coins add up quickly, and play a major | |
| role in the system being able to donate millions to CMN.</p> | |
| <p> </p> | |
| <p><font color="#FF0000"><b><i>Where can I get more information?</i></b></font></p> | |
| <p>National CMN Manager, IDQ — 612/830-0390</p> | |
| <p>National CMN Office —801/278-8900</p> | |
| <p><a href="http://www.cmn.org">National CMN's Web Site</a></p> | |
| <p align="center"><font color="#FF0000" size="4"><b>Don’t miss the 2000 national CMN | |
| Champions broadcast</b></font></p> | |
| <p align="center"><font color="#FF0000" size="4"><b>— LIVE from Walt Disney World! | |
| — </b></font></p> | |
| <p align="center"><font color="#FF0000" size="4"><b>June 3-4, 2000</b></font></p> | |
| <p align="center"> </p> | |
| <p align="center"><font SIZE="2">(Check your local television listings)</font></p> | |
| <p align="center"> </p> | |
| <p align="center"><!--webbot bot="Navigation" S-Type="siblings" S-Orientation="horizontal" S-Rendering="graphics" B-Include-Home="TRUE" B-Include-Up="TRUE" startspan --><a href="../../../"><img src="../../../_derived/home_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="Home" align="middle"></a> <a href="../../dairyque.htm"><img src="../../../_derived/up_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="Up" align="middle"></a> <a href="../Marketing/kids.htm"><img src="../Marketing/_derived/kids.htm_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="Kids Promotions" align="middle"></a> <img src="_derived/cnm.htm_cmp_dqt1000_hbtn_p.gif" width="115" height="38" border="0" alt="DQ® Loves Kids" align="middle"> <a href="../supplypg/idq.htm"><img src="../supplypg/_derived/idq.htm_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="DQ® Merchandise" align="middle"></a> <a href="../training/index.htm"><img src="../training/_derived/index.htm_cmp_dqt1000_hbtn.gif" width="115" height="38" border="0" alt="DQ® Video Training" align="middle"></a><!--webbot bot="Navigation" endspan i-checksum="48427" --></p> | |
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