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<TD VALIGN="BOTTOM" WIDTH="476"><FONT COLOR="#000000">The Magazine of
the Nafta Marketplace</FONT></TD>
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<P ALIGN="LEFT"><FONT SIZE="+1" COLOR="#000000"><B>Editorial and
Reader Profiles.</B></FONT></P>
<P ALIGN="LEFT"><B><U><FONT COLOR="#FF0000">Editorial
Profile</FONT></U></B></P>
<P ALIGN="LEFT"><FONT COLOR="#000000">We have permanent sections each
month as follows:</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT
COLOR="#0000CC">CHISMES</FONT>- A rundown of things heard and overheard in
business and political circles.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT
COLOR="#0000CC">MARKETPLACE</FONT>- A briefing of recent deals, joint ventures
and economic news.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT
COLOR="#0000CC">REPORTER</FONT>- Trends in business, politics and
society.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT COLOR="#0000CC">FARTHER
SOUTH</FONT>- A focus on what's happening in other parts of Latin
America.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT COLOR="#0000CC">FIRST
PERSON</FONT>- Interviews with movers and shakers, from business people to
politicians to analysts to experts on select industries in
Mexico.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT
COLOR="#0000CC">FEATURES</FONT>- In-depth pieces on specific topics related to
the economic, financial, political or social world of Mexico.</FONT></P><FONT
COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT COLOR="#0000CC">INDUSTRY
FOCUS</FONT>- A profile of an industry in Mexico, including current business
activity, players and opportunities.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT
COLOR="#0000CC">TRAVELER'S GUIDE</FONT>- What you need to know to travel around
Mexico for business, including hotel and restaurant reviews.</FONT></P><FONT
COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT COLOR="#0000CC">RESOURCE
GUIDE</FONT>- A directory of companies and events of relevance to executives
active in the Nafta marketplace.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><FONT COLOR="#0000CC">HASTA
LUEGO</FONT>- A different dimension on living, traveling and doing business in
Mexico.</FONT></P><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><U><B><FONT
COLOR="#FF0000">Editorial Calendar 2000</FONT></B></U></FONT></P>
<P ALIGN="LEFT"></P>
<TABLE WIDTH="650" CELLPADDING="0" CELLSPACING="0" BORDER="1">
<TR>
<TD><FONT COLOR="#006600">ISSUE</FONT></TD>
<TD WIDTH="139"><FONT COLOR="#006600">FEATURES</FONT></TD>
<TD WIDTH="155"><FONT COLOR="#006600">INDUSTRY FOCUS</FONT></TD>
<TD WIDTH="138"><FONT COLOR="#006600">REGIONAL FOCUS</FONT></TD>
<TD WIDTH="158"><FONT COLOR="#006600">ADVERTORIAL</FONT></TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">Jan/Feb</FONT></TD>
<TD WIDTH="139">Players-Who to watch in 2000</TD>
<TD WIDTH="155">Mining</TD>
<TD WIDTH="138">Texas</TD>
<TD WIDTH="158">&nbsp;</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">March</FONT></TD>
<TD WIDTH="139">Investing in Mexico</TD>
<TD WIDTH="155">Construction</TD>
<TD WIDTH="138">Jalisco</TD>
<TD WIDTH="158">Golf Resorts</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">April</FONT></TD>
<TD WIDTH="139">Tourism Industry</TD>
<TD WIDTH="155">Technology</TD>
<TD WIDTH="138">Sonora/Arizona</TD>
<TD WIDTH="158">&nbsp;</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">May</FONT></TD>
<TD WIDTH="139">Real Estate</TD>
<TD WIDTH="155">Automotive Ind.</TD>
<TD WIDTH="138">Baja California Norte</TD>
<TD WIDTH="158">Top Service Firms</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">June</FONT></TD>
<TD WIDTH="139">Presidential Elections</TD>
<TD WIDTH="155">Liquor and Bev.</TD>
<TD WIDTH="138">Chicago</TD>
<TD WIDTH="158">&nbsp;</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">July/Aug</FONT></TD>
<TD WIDTH="139">Top 100 Mexican Co.</TD>
<TD WIDTH="155">Cyber <BR>Technology</TD>
<TD WIDTH="138">Lousinana</TD>
<TD WIDTH="158">&nbsp;</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">Sept</FONT></TD>
<TD WIDTH="139">Freight</TD>
<TD WIDTH="155">Investment and Brokerage</TD>
<TD WIDTH="138">Toronto</TD>
<TD WIDTH="158">Wines</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">October</FONT></TD>
<TD WIDTH="139">Retail</TD>
<TD WIDTH="155">Transportation</TD>
<TD WIDTH="138">Veracruz</TD>
<TD WIDTH="158">&nbsp;</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">Nov</FONT></TD>
<TD WIDTH="139">Top Conglomerates</TD>
<TD WIDTH="155">Oil and Gas</TD>
<TD WIDTH="138">Alabama</TD>
<TD WIDTH="158">&nbsp;</TD>
</TR>
<TR>
<TD><FONT COLOR="#009933">Dec</FONT></TD>
<TD WIDTH="139">High Tech</TD>
<TD WIDTH="155">Insurance</TD>
<TD WIDTH="138">Nuevo Le&oacute;n</TD>
<TD WIDTH="158">&nbsp;</TD>
</TR>
</TABLE>
<P ALIGN="LEFT"></P>
<P ALIGN="LEFT"><FONT COLOR="#000000"><U><B><FONT
COLOR="#FF0000">Reader Profile</FONT></B></U></FONT></P><FONT COLOR="#000000">
</FONT>
<TABLE WIDTH="50%">
<TR>
<TD WIDTH="6" ALIGN="CENTER"></TD>
<TD WIDTH="554" ALIGN="CENTER"></TD>
<TD WIDTH="6"></TD>
</TR>
<TR>
<TD WIDTH="6"></TD>
<TD WIDTH="554" ALIGN="CENTER"><FONT COLOR="#000000"><B>Who's
reading <I>MB?</I></B> </FONT>
<UL>
<LI><FONT COLOR="#000000"> <B>53% </B>Corporate
Management</FONT></LI>
<LI><FONT COLOR="#000000"><B>21%</B>
..........Sales/Marketing<BR> </FONT></LI>
<LI><FONT COLOR="#000000"><B>19%</B>
...............Professional </FONT></LI>
<LI><FONT COLOR="#000000"> <B>7%</B> Operating Management
<BR> <BR> </FONT></LI>
</UL></TD>
<TD WIDTH="6"></TD>
</TR>
<TR>
<TD WIDTH="6"></TD>
<TD WIDTH="554" ALIGN="CENTER"><FONT COLOR="#000000"> </FONT>
<P><FONT COLOR="#000000"><B>What sex are our readers? </B>
<MENU>
<LI><B>90%</B> .........Male </LI>
<LI><B>10%</B> .....Female </LI>
</MENU></FONT></P><FONT COLOR="#000000"> </FONT></TD>
<TD WIDTH="6"></TD>
</TR>
<TR>
<TD WIDTH="6"></TD>
<TD WIDTH="554" ALIGN="CENTER"><FONT COLOR="#000000"> </FONT>
<DL>
<DT><FONT COLOR="#000000"><STRONG>What age are our
readers?</STRONG></FONT></DT>
</DL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000"><B>6%</B> are under 28 </FONT></LI>
<LI><FONT COLOR="#000000"><B>8%</B> .....are 29-35
</FONT></LI>
<LI><FONT COLOR="#000000"><B>26%</B> ...are 35-44
</FONT></LI>
<LI><FONT COLOR="#000000"><B>39%...</B> are 45-54
</FONT></LI>
<LI><FONT COLOR="#000000"><B>21%</B> are over 55 </FONT></LI>
</UL><FONT COLOR="#000000"> </FONT></TD>
<TD WIDTH="6"></TD>
</TR>
<TR>
<TD WIDTH="6"></TD>
<TD WIDTH="554" ALIGN="CENTER"><FONT COLOR="#000000"> </FONT>
<DL>
<DT><FONT COLOR="#000000"><STRONG>Reader habits:</STRONG>
</FONT></DT>
</DL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Average number of business trips
between the U.S.<BR> and Mexico in one year:<B>6.67</B> </FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Average number of pleasure trips to
Mexico in one year: <B>3.06 </B></FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Percent who stay in hotels when in
Mexico:<B>88% </B></FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Average time spent reading each
issue:<B>44.9</B> min</FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Average number of times reader
refers back to typical issue:<B>1.6</B> </FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Average number of people who read
each issue:<B>3</B> </FONT></LI>
</UL><FONT COLOR="#000000"> </FONT></TD>
<TD WIDTH="6"></TD>
</TR>
<TR>
<TD WIDTH="6"></TD>
<TD WIDTH="554" ALIGN="CENTER"><FONT COLOR="#000000"> </FONT>
<DL>
<DT><FONT COLOR="#000000"><STRONG>Miscellaneous about our
Subscribers</STRONG></FONT></DT>
</DL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Average annual sales of
companies:$<B>185 Million</B></FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Will increase presence in Mexico in
1998: <B>69%</B></FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Business climate will improve in
Mexico:<B>84%</B></FONT></LI>
</UL><FONT COLOR="#000000"> </FONT>
<UL>
<LI><FONT COLOR="#000000">Company also active in rest of
Latin America:<B>61%</B></FONT></LI>
</UL><FONT COLOR="#000000"> </FONT></TD>
<TD WIDTH="6"></TD>
</TR>
</TABLE><FONT COLOR="#000000"> </FONT>
<P ALIGN="LEFT"><FONT COLOR="#000000"><B>Our readers control or
influence the decision-making at their companies in the <BR>areas of:
</B></FONT></P><FONT COLOR="#000000"> </FONT>
<DIV ALIGN="center"><FONT COLOR="#000000"> </FONT>
<CENTER><FONT COLOR="#000000"> </FONT>
<TABLE WIDTH="415" BORDER="1" CELLPADDING="5">
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Business travel</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">74%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Banking</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">64%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Hotel selection</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">63%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Credit cards</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">56%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Computers</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">51%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Trade shows</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">50%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Letters of credit</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">49%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Mexico site selection</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">48%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Office equipment</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">42%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Insurance</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">38%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Trucking</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">35%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Telecommunications</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">31%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">U.S. site selection</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">31%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Airport selection</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">30%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Port selection</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">26%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Air cargo &amp; rail</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">25%</FONT></TD>
</TR>
<TR>
<TD ALIGN="left" WIDTH="238"><FONT FACE="Verdana"
COLOR="#000000">Freight forwarding</FONT></TD>
<TD ALIGN="center" WIDTH="149"><FONT FACE="Verdana"
COLOR="#000000">25%</FONT></TD>
</TR>
</TABLE><FONT COLOR="#000000"> </FONT></CENTER></DIV><FONT
COLOR="#000000"><STRONG><FONT SIZE="-1"> </FONT></STRONG> </FONT>
<P ALIGN="center"><FONT FACE="Verdana" SIZE="-1"
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Survey/Winter 1998</FONT></P>
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