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<title>Yorktown Electronic Publishing- Site Map</title>
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<div align="left">
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<td width="400" height="40"><strong><font face="Arial">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</font></strong><a href="#is your"><img src="images/Ecomm.gif" alt="Is Your Business Ready?" border="0" WIDTH="510" HEIGHT="61"></a></td>
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<td height="1325"><div align="left"><pre><font face="Arial"><font color="#FF0000"><strong><big><big>Now you can open a new store...<em>online.</em></big></big></strong></font>
It's easier than you think.
&quot;E-Commerce&quot; is revolutionizing the way customers shop and your business needs
to be part of the revolution. Selling products online saves overhead, time and money
and it gives your customers the convenience they want.
</font></pre>
</div><pre><strong><big><font face="Arial" color="#DFA620">Basi</font><font face="Arial"><font color="#DFA620">c E- Commerce Site</font></big> <font color="#D70000">$1,800</font>
Your E-Commerce site includes</strong>:
Up to 5 information pages about your company's products, etc. (equivalent to five 81/2''x11''pages.)
Each page can include 2 images
<small>(illustrations or photos; camera-ready art required).</small>
Additional images can be included for <font color="#D70000">$50</font> each.
Developing an electronic storefront and supporting database for up to 50 SKUs.
(There may be additional fees for data entry and/or conversion.)
Search engine registration.<big> </big><a href="#registration">(about registration)</a>
First hour of logo design free.
Digital certificate set-up</font></pre>
<pre><font face="Arial"><big><font color="#DFA620"><strong>Digital Certificates</strong></font></big>
Your e-commerce site will require a digital certificate to protect the
security of your online customers. The digital certificate is installed on the host server.
It authenticates your site, encrypts communication sessions and guarantees
the integrity of the transmitted data.
It is easy to obtain a digital certificate from Verisign, Inc. through their online enrollment
system (<small>and <u>YEP</u> will assist you</small>).
The Verisign fee is <font color="#D70000">$349</font>, payable directly to Verisign.
<strong>Set-up</strong> on our server is included in the E-commerce site package.</font></pre>
<pre><font face="Arial"><big><font color="#DFA620"><strong>Optional Services</strong></font></big>
Additional pages: <font color="#D70000">$200</font>/page
Additional photos or illustrations: <font color="#D70000">$50</font>/image
Logo design and illustration services: <font color="#D70000">$75</font>/hour
Photography: <font color="#D70000">$75</font>/hour
Copywriting: <font color="#D70000">$75</font>/page
Site maintenance services: <font color="#D70000">$75</font>/hour
Search engine registration*: <font color="#D70000">$150</font>
Forms: <font color="#D70000">$100</font> each
Site guestbook: <font color="#D70000">$75</font>
Database search: <font color="#D70000">$250</font> minimum
Digital certificate set-up: <font color="#D70000">$100</font></font></pre>
<pre><font face="Arial"><big><font color="#DFA620"><strong>Credit Card Processing Fees</strong></font></big>
<font color="#D70000">No charge when you process your own credit card transactions
2%</font> of gross sales / month for card processing against client merchant account
<font color="#D70000">14%</font> of gross sales / month for card processing against <u>YEP</u> merchant account
plus escrow equal to twice the maximum sale held against charge backs.</font></pre>
<pre><font face="Arial" color="#DFA620"><strong><big>Hosting Fees For E-Commerce</big> (see <a href="services.html#Hosting services">hosting</a> for Non-e-commerce sites)
</strong></font><font face="Arial">Our server configuration comprises the best in hardware, software and technical support.
Basic service includes 30 MB storage and 1 GB transfer/month on a secure server for only <font color="#D70000">$50</font>/month!
<strong>E-mail accounts:</strong> <font color="#D70000">$10</font> each per month.
Monthly usage reports posted in a private directory on the web site:<font color="#D70000"> $10</font> per month.
<a name="is your">Database applicatio</a>ns must be evaluated and priced accordingly;
minimum charge is <font color="#D70000">$20</font> per month. Most e-commerce sites require database connectivity.
<font color="#D70000"><strong><small>First month of hosting free when we design and publish your site!</small></strong></font></font></pre>
<pre><font face="Arial" color="#DFA620"><strong><big>Is Your Business Ready for E-Commerce?</big>
</strong></font><font face="Arial">Operating a successful business online requires that you manage
your resources in a new way. It's helpful to ask yourself the following questions:
1. How will you bring customers to your site? Marketing is the key to the success of online stores.
2. Do you have the equipment and staff to serve your online customers?
How will you handle potential overload?
3. Do you have an order fulfillment plan and the stock on hand to ship?
4. Does your staff have the technical and marketing skills to
operate e-commerce effectively?
5. Do you have enough information to measure the ongoing performance
of your online marketing and merchandising? Can you forecast your business growth?
<strong>Ask your Accountant or Lawyer:</strong>
1. Can you comply with national and international commerce regulations?
2. Where and when do you have to collect sales tax?
3. What information will you need from your customers to legally enforce online agreements?
<font color="#DFA620"><strong>
</strong></font></font></pre>
<pre><font face="Arial"><a name="registration"><big>*<font color="#DFA620"><strong>Search Engine Registration</strong></font> </big></a>
<strong>Your site is only sucessful if people know how to find you. </strong>
Along with advertising your site, <a href="ad.html">(see Banner ads)</a>
you need to have it registered with the search engines <u><small>(yahoo, lycos, hotbot, etc.)</small> </u>
on the internet that bring people to your site based on keywords they enter.
<u>YEP</u> will help you choose these keywords to optimize positioning within the search engines.
<small><strong>
*No agency can guarantee positioning with search engine results.</strong></small></font></pre>
<pre><font face="Arial">
Your initial consultation with <u>YEP</u> is always free.
Hourly charges may apply for subsequent meetings.</font></pre>
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